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Archive for the ‘Business’ Category

The Horse Small Business

So August 2017 in North East Victoria is a time where the government is focusing on small businesses. They want to help equip business owners – or those with a great idea! They are providing workshops, one on one consultations and many resources to help small business owners get established and succeed. Of course, I got to thinking about the horse small business! And in reality, that’s what I am. And perhaps many of you reading this blog.

I make money through online horse courses I have created at Udemy, through horse educational products at TeachersPayTeachers, through horse book sales at Amazon and even through affiliate links with Amazon. I am a sole proprietor who just happens to be able to cash in on her horse addiction! Why couldn’t you do the same?

What's your Horse Small Business Idea?

What’s your Horse Small Business Idea?

A small business is on that employs under 15 people and generates returns under $2,000,000. It could be a sole proprietor – like me, or a partnership, or you employ a handful of people. I have worked in many horse small businesses:

  • as a stud hand
  • at a racing stable as a stable hand
  • as a stable hand at a riding school
  • instructing at a riding school

There are many small horse businesses out there and no doubt, each one of them wants to be successful. So what makes a business successful?

  1. Generating a product or service that is needed and being able to sell it to those people in need.
  2. Having a consistent cash flow so that expenses can be paid, wages can be delivered and savings can be generated.
  3. Earning a profit.

The Horse Small Business

In line with small business month here in Victoria, Australia, why not think about your potential horse small business idea? Look for resources that are on offer to you from your local, state or national government. What about free online resources (you may want to check out Writing Dressage for some equine business tools!)?

There are many people who are unemployed in Australia. A lot of these have a great business idea, but no education or funds to help them see it to fruition and to become a success. Don’t be one of these statistics! Work hard, educate yourself and hey, even take the leap of starting a business 😉

Need a hand with potential horse business ideas? I have a passion for passive income relating to horses! Invest in the Equine Passive Streams course over at Udemy to find out about 20 different horse small business ideas – some of which will cost you no money to start up.

RFID Tag Reader by Anitar

Recently I was contacted by some people in Iceland about a new horse technology that is seeking funding through Kickstarter.  It is an RFID Tag Reader by Anitar.

You may have seen the post on Equus Education about Megasus Horserunners. It may also excite you to note that they well and truly reached the funds needed to get this venture off the ground.  Well here’s another project!

I love to learn about different horse technologies that have the power to improve horse care or make managing horses easier. It seems that the RFID (radio-frequency identification) animal tag reader by Anitar could be one such product!

Using the ANITAR RFID for Microchip Information

Using the ANITAR RFID for Microchip Information

The Icelandic startup, Anitar, just launched a Kickstarter to fund the first production run of a sleek, easy to use, RFID tag reader that fits right into your pocket.

As someone who has worked in the Australian thoroughbred industry, I am well and truly familiar with microchips in horses! At this point in time, I believe we still make use of colour, markings and brands to determine we have the right horse to breed, medicate or pregnancy test. But in time I know that will change as microchips become the main way to determine who a horse is.

Karl Mar Larusson, the founder of Anitar, says: “As dedicated riders, we keep a couple of horses at a farm nearby where they free range with horses of other owners. It’s not uncommon for people to confuse them. I wanted to have a solution to make sure anyone entering a stable has easy access to the microchip data: the idea for Anitar was born. Now, two and a half years later, we finally have a working prototype and are ready to go into production.”

The RFID Tag Reader by Anitar

So what can help to get this project off the ground? Firstly, 250 people who are willing to pre-order the Anitar tag reader. Apparently the device links directly between the animal in question and various databases. The WorldFengur Studbook is one such example. At the time of writing this post, just over $13,000 of an aimed $40,000 had been raised.

Note that this project will only be funded if it reaches the financial goal by Friday September 8th, AEST.

This device isn’t only for horse owners. It will be of benefit to breeders, vets, other horse professionals, farmers and even horse rescuers. Perhaps you’re interested in the idea of providing some funds to back this project? Head along to http://kck.st/2tj1N7P

You can pledge any amount you desire, but there are set figures that guarantee you something in return. Head along to the above link to find out more about this device and the development of it.

SPOGA Horse Autumn 2017 September

September of this year marks an international horse event that may be of interest to horse business owners! In Cologne, Germany is the SPOGA Horse Autumn festival of 2017.  It is recognised as the international trade fair for equestrian sports.  SPOGA runs from the 5th to the 7th of September.

Horse festivals are a great way to promote a product or service for the horse industry. They also raise business profile awareness and can generate international customers as well as many product sales! Equus Education has also featured details about Equitana, which is a similar horse event here in Australia.

Derriere Equestrian recently emailed me about their involvement in the SPOGA 2017 event. If you are a budding equine entrepreneur, perhaps you’d be keen to check out this event for future business promotion ideas! Or as someone who loves to travel and to see what new horse businesses have to offer, perhaps the idea of a trip to Germany in September appeals to you.

SPOGA Horse Trade Fair in Cologne, Germany

Have you Heard about the SPOGA Horse Event?

Have you Heard about the SPOGA Horse Event?

Either way, it would be worth making note of the SPOGA Horse event which happens on a regular basis. You may even want to create your own calendar of horse related events to keep an eye on – and attend! – as the years pass.

One event where myriads of horse people, riders, businessmen and women come together to promote themselves, their products and services and learn about others is a great networking opportunity.

Being able to attend and participate would be worth it! Or as is the case with Equitana each time it is held, you can volunteer your time and take part in helping the event to run smoothly. Perhaps this is an idea for your horse resume in the future?

Horse Business Coaches

Recently I have been reading Take the Reins, a book by Shari Jaeger. It focuses on mindsets and skills that can be utilised to be a successful leader. The focus is specifically on mindsets for business leaders – how they can lead a team, close a sale and increase profits. The horse focus comes into practice by the way she leads individual and team workshops.  And this got me thinking about horse business coaches.

How does it work with Shari?  Often a person – or team of people – is asked to achieve a task with a horse moving free in an arena. They need to cause the horse to carry out a particular task without touching it.

Horse Business Coaches - would they Benefit you?

Horse Business Coaches – would they Benefit you?

As people carry out these workshops, they learn to better communicate with each other and to move with intention. This got me to thinking about horses businesses in general and how they could all benefit from coaching. What if there was one place you could go to as a horse business owner, to gain coaching in a number of areas? It could be a local organisation you could engage the use of to gain horse business coaches in varying areas.

Horse Business Coaches

These areas could depend on the expertise of the coach in question. It could be motivation, brain storming ideas, management of staff, increasing profits, managing finances or even simple accountability to follow through on planned tasks.

The people made available could provide sessions in person, via Skype, over the phone or even through email communication. The difference with those on offer to horse businesses is that they would know the equine industry and horse people. Perhaps they’ve worked in racing and marketing, or they own racehorses and have a financial qualification. Maybe they have performance horses or ride for pleasure.

Whatever it is, they have a skill they can coach in and a working knowledge of what horse people want. In this way, they will be better equipped to understand and aid horse businesses. What do you think?

Integration of Horse Sites

I was recently talking with my sister in law about some tools she uses for her business. The focus was on how wonderful it is for certain tools to be integrated. An example? On WordPress, there is integration to be able to automatically share posts as soon as they are published. Here on Equus Education, as soon as a post is published, it shares across Facebook, Google+, LinkedIn, and Twitter. And why? Because I am able to integrate my WordPress account with these particular websites.  It definitely saves time! So why not integration of horse sites?

Would you Benefit from Integration of Horse Sites?

Would you Benefit from Integration of Horse Sites?

Some other examples of integration include being able to setup Paypal on your site to receive payments. Or for authors, Instafreebie is linked in with Mailchimp so people can automatically opt-in to your mailing list when they choose to receive a free copy of your book electronically.

Now this is a very broad concept for me to suggest at this stage. As someone who doesn’t currently run a hands on horse business, I cannot specifically identify horse tools/websites that I find useful and would love to have working in cooperation with each other!

Integration of Horse Sites

One such site I can think of is Rendaivu. What if the information you entered here about your horses and their health could also be put into other databases you consistently use for your business?

It could be sites for registering horses, entering competitions and proving vaccination and worming details.  Maybe even their health details could be accessed by veterinarians and farriers. Just a general idea.

But if there was someone out there who had the technological know-how – and the cooperation from various horse applications and websites, this could be possible. In fact, the person who is able to establish an integration of horse sites may be able to charge a fee to businesses because you have created a tool that makes their life easier. What do you think?

The Horse Drawn Tram

I was recently chatting with a friend who is off on a holiday. They’ll be in the area of the horse drawn tram! It seems that in Victor Harbor, South Australia, there is a tram that is pulled by a draught horse, across a bridge to a particular nature reserve. In fact, this is the main way to get there!

The Horse Drawn Tram in Victor Harbor

The Horse Drawn Tram in Victor Harbor

What a unique idea! I am originally from South Australia and hadn’t realised this was about, although we often frequented Victor Harbor. My mother informs me it’s been around for ages and she remembers it as a girl. My father indicated for awhile it was pulled by a tractor to take people across. Perhaps this was why I didn’t pay attention to it as a young girl? I am sure the horse would have gained my interest!

The Horse Drawn Tram

You can travel along the causeway from seaside Victor Harbor over to Granite Island in the only horse-drawn tramway in Australia. I love this! You can check out the website for prices. I was surprised to note that you can even pay for an annual membership, which gives you unlimited free rides! As it says on their website:

“The tram travels across the 630 metre causeway throughout the day taking passengers to picturesque Granite Island. Approximately 100,000 visitors annually enjoy this experience. It has carried more than 2 million passengers since 1986.
Commencing in 1894 by the South Australian Railways, the service attracts visitors from all parts of the globe. Whether it is the experience of travelling on heritage transport, travelling across the sea, going to the Island and experiencing the nature walks, the opportunity of seeing marine life in their environment or the joy of meeting one of our Clydesdales, the tram caters for all.”

You can find out all about the history of the tramway on their site, too!  And be sure to check out membership details 🙂

Alpha Horse Leadership Training for Humans

Recently I was able to download a copy of the non-fiction horse book Take the Reins! 7 Secrets to Inspired Leadership by Shari Jaeger. Any horse book that is able to provide principles to help you be a better person is worth the read in my opinion!  As Shari explores the concepts in her book, she makes reference to Alpha Horse Leadership Training for Humans.

I was amazed to read in the book that she left a well respected, high paying position to jump in the deep end and start her own business. It has resulted in what is now described as a ‘world-class program to empower your leadership and intuition’.

Knowing that she left a successful position to pursue a growing idea that involved using horses to help people, I did a search online for Shari’s leadership business. I love that she focuses on business strategy but also makes use of horses to guide individuals.

Alpha Horse Leadership Training for Humans ™

Shari utilises horses in her equine assisted coaching program to help individuals discover their most effective leadership style and then act on this.  They use the horses to demonstrate their management capabilities, which they can then go and use in the workplace. In her book, Shari provides examples of events that have occurred in these horse coaching sessions. The results for individuals has helped them to recognise their true approaches to other people. And from here, they then discover what needs adjusting to get the result they desire.

Alpha Horse Leadership Training for Humans can be Utilised by Individuals and Business Teams

Alpha Horse Leadership Training for Humans can be Utilised by Individuals and Business Teams

Shari combines business strategy with emotional and also social intelligence to help people achieve the results they desire. As it says on Shari’s business site:

“The workshops use experienced horses for enhanced learning and ground-truthing the exercises. No horse experience is necessary, all activities are conducted unmounted in an indoor arena.”

This course can help the individual.  But it is also able to be utilised by whole teams within a particular business. If you have a passion for working with horses and a background with managing people, then the idea of working at an equine facilitated learning property may appeal to you. Perhaps it’s a position you can aim for in the future of your career?

Rider Bling – Using Amazon to Focus Your Horse Niche

I can’t remember how it was that I came across Rider Bling. But on first glance, I thought it was a tack / riding apparel store that had a website to promote their own products. Looking at the boutique section of the site, I realise I was wrong!

It seems that the concept of Rider Bling is something I often promote, but haven’t really seen actively in action before! It is an online store with horse products, but what makes it different is who owns the products. This site appears to be specifically set up to benefit from affiliate commissions. The horse related products on display and for sale are all sourced through Amazon. Can you say, Equine Passive Income Stream?

Rider Bling - Hand Picking Amazon Items for Sale

Rider Bling – Hand Picking Amazon Items for Sale

When you visit the boutique area of the site, you’ll be provided with Brooke’s Picks of items. It would be my guess that as sales are made, Brooke makes commissions on these. So she’s not creating the items for sale, but rather guiding people toward horse related products that are already for sale on Amazon.

Rider Bling – Horse Affiliation

The unique thing about this is that she’s found a way to make money from someone else’s product – with presumably little input from herself! Instead, she’s gone through the Amazon catalogue and picked out what she likes. Then from here, she’s providing images and prices (which are given through Amazon Affiliates in a nifty little code). People click to buy the product she’s recommended and voila she receives a commission.

If you have a passion for particular horse products and you know they’re available for sale on Amazon, then this idea could appeal to you. What could make the website more appealing to visitors is an information area. You could provide horse articles that highlight the benefits of a particular product…  And then you give readers the opportunity to buy said product. This would require more time from you initially to write the articles.  However, it could also provide more benefit to people who visit your site. Food for thought.

A Horse History Theme Park

So recently I’ve taken a little journey in the area of horses and history. More specifically, the learning has occurred with regards to horses in the United States of America. That said I have learned about other horse history events around the world. This has led me to think about the possibility of a horse history theme park.

What would it entail? How would it work? Some of you may be familiar with the Living Horse Museum in Chantilly, France. This museum focuses on the impact of the horse throughout history around the world. There are over 30 rooms that show statues, mythical creatures, paintings, poems, little figurines and even life size dummies displayed in a myriad of horse riding apparel.

On top of this, they have a display of various living horses that cover different breeds. Demonstrations are also provided with live horses.

A Horse History Theme Park could offer Carriage Rides

A Horse History Theme Park could offer Carriage Rides

So it could be something like this. But instead, the sections of the park would focus on different events or aspects in horse history. For example, there could be an area where ponies or draught horses are used to log trees. As people travel around the park, they can do so via horse and carriage, driven by someone who works at the park.

A few times a day, messages could be handed to riders on their equine member of the pony express, and this message could then be raced around the park’s perimeter to see how quickly it can be delivered by the team. A channel that meanders through the park could have a boat on it that is pulled by a team of working mules as was the case with the Erie Canal in the US.

A horse racing event could be held in the middle of the day to highlight the world’s interest in horse racing still today. Ponies of similar stature to those used for mining could be paraded for people to inspect.  And history fact sheets could even be provided to onlookers. There are many possibilities!

A Horse History Theme Park

If there was a place you could go to learn about how the horse has left its hoof print on our history, would you? I think this could draw a lot of interest from horse fanatics and history buffs alike. What do you think?

Horse Power Inventions in History

Recently I read the Equine Spirit by C S Purdy and learned a lot about what horses have done for us over time. I was amazed to learn about some pretty incredible horse power inventions in history.

  1. The Pony Express was made up of teams of horses and riders that were used to convey messages over long distances, quickly. Obviously one horse and rider can travel a lot faster than a lone person running. The use of a pony express could speed up communications over long distances.
  2. The Erie Canal in the United States was run on horse power too, surprisingly! Or more specifically, the pulling power of mules. Mules were attached by ropes to boats and they were directed from the side of the canal, to lead boats down it! Ingenious.
  3. Conservation grazing. As outlined in Jenifer Morrissey’s book the Partnered Pony, some ponies are specifically used to graze in a protected area. These equine species will graze on specific plants and create minimal damage to the area, helping to promote a specific result in the native area.
  4. Tree logging. Although a lot of this is carried out by machinery these days, it was ultimately a large horse focused industry. Today even, horses or ponies are used in areas that machinery cannot access, or when the local flora and fauna needs to be left as untouched as possible.
Horse Power Inventions in History

Horse Power Inventions in History

Horse Power Inventions

There are many inventions out there that are or were only made possible by the equine species. I’m not certain that era is over! Do you have a horse related invention in mind that you feel can meet a particular need? Be sure to check out a recent post on equine grants if you’re seeking funding help!

“It’s hard to lead a cavalry charge if you think you look funny on a horse.” ― Adlai E. Stevenson II

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