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Archive for the ‘Business’ Category

Horse Stores as a Business Opportunity

Recently in town we’ve had a new Equine Emporium open.  It got me to thinking about horse stores as a business opportunity.  I’ve touched on franchises before in the form of saddleries, but haven’t really looked at horse stores in general.

Horse Stores as a Business Opportunity | Equus Education

Horse Stores as a Business Opportunity | Equus Education

A horse store could offer a niche product – like particular known brands by those who work on farms or with horses.  R M Williams comes to mind here in Australia.  Or they may focus on horse related gifts that you could get for that horse crazy person.  Jewellery, books, mugs, framed photos, statues or other trinkets that somehow link back to the horse.

Maybe the horse store could include tack and health care products for your beloved equine.  Even grooming equipment and riding gear could be included.  Or perhaps the store focuses specifically on accessories for your equine/s.  You know – rugs, head collars, boots, etc.

Horse Stores as a Business Opportunity

Whatever the focus, it is possible to have a horse store as a business.  Like with any business, the owner will need to do their research.  There will be costs associated with running a business, ordering stock, having insurance and advertising.  On top of this, it’s important to know that what you’re selling is wanted and will be purchased by locals or those visiting.

Have you ever dreamt of having a horse store in your local community?  What products would be most used or desired by locals?  Would they be easy for you to source?  Could you support local artists who have horse related paintings, drawings, photography or other items?  This may be something to think about.

“A horse which stops dead just before a jump and thus propels its rider into a graceful arc provides a splendid excuse for general merriment.” ― Philip, Duke of Edinburgh

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Horse Programs as a Passive Income

So recently I became aware of the Confident Rider Project.  This particular project runs for six months and costs to take part in.  It is carried out via free resources on a website, a Facebook group where participants can interact and one on one sessions over Skype or Zoom.  It seems to me there are a lot of people taking part and I got to thinking about horse programs as a form of passive income.  Sure, this particular program isn’t fully passive – there are one on one sessions that will take up your time as the creator.

Horse Programs as a Passive Income | Equus Education

Horse Programs as a Passive Income | Equus Education

Horse Programs as a Passive Income

But what if you could create a program (or multiple horse programs) that pretty much run by themselves for a set time frame?  Your topic could relate to horse riding, handling horses safely, breeding horses, writing about them or even photographing them.

As the program creator, you can create a heap of resources.  These can include audio files, videos, .pdf files, worksheets, activities, a Facebook group, etc.  These resources are made available to subscribers at set times throughout their program.  For example you could release a new resource and task to complete each week or month.  If you’re able to set up things to automatically release after participants reach a particular point (like finish watching one of your videos), then it can automatically progress without you needing to do much.

All you have to do is create the content and find a platform to release it on.  Then you promote your program and determine how you will receive payments.  From a specific date/s people can have information released to them (like in email automation).  They are encouraged to run through all that your program has to offer.  Of course at the end you can ask for feedback/testimonials.  And you can also promote other products / projects that you have available for sale.  What do you think?

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Pony Up Daddy Saddles

How many of you as children rode around on your father’s back? Or perhaps as a parent you’ve played this game with your children? Well someone has gone and cashed in on the idea, creating the Pony Up Daddy Saddles. This is a unique horse related idea that I think many parents will appreciate. And to top it off, I am sure the kids will love the idea of Pony Up Daddy Saddles, too.

Pony Up Daddy Saddles | Equus Education

Pony Up Daddy Saddles | Equus Education

As it states on their website:

“Pony Up Daddy Saddles have revolutionized the living room pony ride. Anyone that has played the part of the pony knows how important a handle is for the child to hold onto. Without the Pony Up Daddy your child will be tugging on your shirt, your hair, ears, neck chains, or anything else they can get a hold of. These were the exact issues we faced when designing the first Pony Up Daddy for our own kids. We needed something other than “the pony” for the kids to hang onto. We set out to make an easy to use, durable, comfortable, high quality saddle that could take anything the children could throw at it. The Pony Up Daddy has been designed by parents for parents. We hope your family will enjoy our saddle as much as we have.”

Now these saddles that are designed to fit mums or dads come in a variety of colours and designs. There are solid colours of red, pink, blue or black. Or if you’re after a pattern, you can get one in camouflage or even leopard. If you head on over to their website, you can see photos and even videos to display the toy at work.

Now this is another unique idea that’s been turned into a saleable product. Do you have an idea that might benefit others that you can cash in on for 2018? Interested in one that generates passive income?  Consider looking at my Equine Passive Income Streams course that explores over 20 different avenues to bring in residual income relating to horses.

5 Horse Passive Incomes to Consider

If you’ve been reading Equus Education for a bit, it will come as no surprise to you that I love the concept of passive income.  In short, the idea is that you have a product that you spend the time to create once, but it generates you income repeatedly.  So I thought I’d put together a post about 5 horse passive incomes to consider.  After all, who doesn’t want to be earning money that relates to horses?  And if it’ll keep earning you money without you having to do much work beyond creating it, isn’t that even better?

  • Horse books – this one might just be my favourite form of passive income. I am an equine author and I daily make money from my various books.  Yours could be short stories, aimed at children, aimed at adults or non fiction.  It doesn’t matter, as long as you know your content and can write!  When you create an eBook today they don’t even cost you in printing!  And you only ‘pay’ the platform you sell it on when you make a sale.  They get a percentage of your sale price and you get the rest as profit.  I am making money today from books that I published back in 2013.  Perfect!
  • Horse courses – this is again about content. Perhaps you’re brilliant at turning out horses for sale or show.  Maybe you know how to ride really well and establish a good riding position.  Maybe you’re passionate about horses businesses and can talk relevantly with business owners about how to budget and market.  Whatever your topic, you can turn it into a course and people can pay to undertake it at their own pace.  It’s similar to horse books; you find a platform like Udemy to sell it on and you take a percentage of the course cost when someone purchases.
    (On a side note: interested in 21 different passive income streams relating to horses?  Check out my Equine Passive Streams course!)
5 Horse Passive Incomes to Consider | Equus Education

5 Horse Passive Incomes to Consider | Equus Education

  • Grazing rites – now this one is for the person who has land and wants to make money relating to horses. You may know it as boarding, livery or agistment but I want to focus on the simplest form of someone paying for your land: grazing rites.  All they’re doing is paying to ‘lease’ a certain part of your land; they’re paying for their horses to eat your grass.  Chances are you’ll need to provide safe fencing, water and shelter but once this is sorted, the money comes in regularly by horses being on your land and owned by other people
  • Horse related podcasts – perhaps writing and video aren’t your thing, so you’re not too into the idea of books or video courses. But talking, that you can do!  Audio files can be created on particular topics and made available for people to utilise – at a fee.  It could even be a monthly subscription fee to your ‘channel’ and you add content as the months go on!
  • Equine educational resources – there are many people who teach varying forms of horses. They could be educators at a school, riding instructors or another form.  Often they’re happy to have resources that have already been created that fit in with their topic.  You can upload educational resources relating to horses.  People can then download as a digital product at a one off cost.  They can then use it for their classroom of 1 or of 30!  It’s up to them.  Again, I have many horse educational products that I have made over the years that still get purchased today.

Although I have considered just over 20 different passive income streams in my course that relate to horses, I am sure there are others that I am unaware of.  The rule of thumb is only that the product relates to horses!  And of course that you can sell it many times over.  If you want to build up income on the side with little input from you, consider setting up various horse passive income streams! 🙂

Saddles for Women

There are some niche areas within the equine industry that I love having my eyes opened to.  One such is the focus area of saddles for women.  Perhaps like me, you consider saddles more to be for horses.  Yes, I know that bigger people may need a bigger saddle to sit in – much like a larger framed horse needs a larger saddle to encompass its frame.  But I genuinely hadn’t considered the idea of saddles being specific to the rider’s gender.  That is, not until I was introduced to Jochen and Sabine Schleese.

Schleese Specialise in Saddles for Women | Equus Education

Schleese Specialise in Saddles for Women | Equus Education

Now these two – and their staff – are incredibly passionate about educating the horse industry on correct saddle fit.  This is both for horse and rider.  I am currently reading Suffering in Silence and Jochen goes to incredible lengths to explain why a saddle needs to fit properly.  This is to the benefit of both horse and rider.

Saddles for Women

When you take into consideration the physical anatomy of a male and female, they are somewhat different.  This affects their posture and how they sit in the saddle.  Consequently, different saddles are advised for each of the sexes, to allow them to achieve the most correct riding position and to best benefit the horse.  Schleese have created saddles specifically for women to use in their riding careers and overall riding life.  They label themselves as the female saddle fit specialist.

If you have a desire to spend many hours in the saddle – whether for pleasure or competition – I encourage you to consider the value of saddle fit for yourself and your horse.  And if you’re a female, do the research and find out what is different about these saddles designed specifically for the female gender.  You may learn a thing or two and improve your riding position ability whilst you’re at it!

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Horse Farm Property Maintenance

My husband and I were recently making a trip back from my parents place to our home.  We take a beautiful scenic drive that allows me to look at lots of cattle, sheep and also horse properties along the way.  One property had a sign posted in the corner of the paddock saying Small Property Maintenance with a contact number.  And I got to thinking: why not horse farm property maintenance?

A Horse Farm Property Maintenance Team; would that be of Benefit to you? | Equus Education

A Horse Farm Property Maintenance Team; would that be of Benefit to you? | Equus Education

The very first thoroughbred stud I did work placement on (Swettenham, then Collingrove) was big, beautiful and well maintained.  There were three staff that were employed to keep it that way.  Broken fences, bust water troughs, leaves that needed raking, mowing…

You name it; they did it to keep the place looking good for clients.  But a lot of small horse properties perhaps don’t have the budget to employ someone to do this regularly.  But what if they could hire a team on the odd occasion to do so?

The Horse Farm Property Maintenance Team

What if there was a horse farm property maintenance team of people that could be hired out?  They could come to your farm and fix it up after a storm, before an open day or competition or before fire season, etc.  As a small property owner, you could contact an agency that has a collection of staff with various skills.  Some may be good at building and have a chainsaw licence to cut down fallen trees.  Others may be great on a tractor and can harrow, spray weeds or even bale hay.  Still others could rake up areas, prune back plants and weed.

What if there was one place you could go to find a handful of people that could come in on a given day or week of the year to help get your horse property in top shape for clients?  A horse farm property maintenance agency!  This could provide people casual work for people with particular farm skills whilst also helping out horse property owners.  What do you think?

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Microcurrent Therapy for Horses – ArcEquine

Recently on twitter it was suggested that I follow a horse related account. Curious about any horse products and sites, I headed along to find out what ArcEquine was all about. It seems it’s a website that promotes microcurrent therapy for horses.

A look at the website indicates that this form of therapy could be used to successfully treat many issues.  The likes of broken bones, reduction of pain, reducing scar tissue, swelling and bruising.  And then there’s the stifle, sarcoids and the sacroiliac region in the horse. As it says on the site:

“ArcEquine mimics the body’s natural electrical currents and reintroduces them from an external source. This kick-starts and accelerates many processes involved with correct cellular functioning, resulting in faster healing and promoting optimal health.”

Microcurrent Therapy for Horses

Microcurrent Therapy for Horses | Equus Education

Microcurrent Therapy for Horses | Equus Education

The use of this technology was introduced to the horse world several years ago.  This was in the form of a study being done on racehorses that had substantial injuries. These were the kind of injuries to end the horse’s racing career and even potentially to threaten their life. Ian Thirkell who has created ArcEquine used microcurrent therapy on these horses.

It resulted in the average return to racing time frame for these horses to be 30 weeks. This is pretty incredible when you consider a diagnosis of not being able to race again!

What I find further encouraging is that there were no repeat performances in the area of breaking down with the same injury after being treated. This is exciting stuff! If you have an interest in rehabilitation of performance horses, then perhaps ArcEquine has piqued your interest.

It’s a wonderful thing to know about and be able to use services and technologies that can help keep our horses sound or resolve a soundness issue.  And to be involved in such an industry as a career can be just as incredible.

“I’ve often told people who ask if there is a God: Get around enough people with horses and see what happens. See how they survive in spite of all the things they do, and you’ll become a believer!” ― Buck Brannaman

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OTTB Designs

Recently I was checking out Alex Brown’s website and reading through a list of comments from horse people.  These words related to Alex’s latest release, Missionville.  One of the people quoted was Caitlin Taylor of OTTB Designs.

Curious, I did a search online to find out what exactly OTTB Designs was.  I then contacted Caitlin about the work she does and the possibility of being profiled.  She was quick to give me a reply email.

“As for OTTB Designs/OTTB Identity, I don’t know that we are the best example of how to run a business. Most of our profits go to charity and I work a regular 9-5.

“OTTB Designs could be more profitable, but I feel that would be disingenuous to the purpose of the brand. We keep the margins pretty thin because we know our customer doesn’t have a lot to spend. Many OTTB owners are girls and women on a tight budget so we try to accommodate that demographic.”

Chances are if you are familiar with the thoroughbred world, you’ll know the acronym OTTB.  Many people search for off the track thoroughbreds (OTTBs) to retrain and give a second life in another discipline.  The thoroughbred breed is very versatile and can often go onto dressage, jumping, eventing or even showing or pleasure riding.

Do you have an OTTB? Fancy Branded Gear for when you Ride? Check out OTTB Designs.

Do you have an OTTB? Fancy Branded Gear for when you Ride? Check out OTTB Designs.

For the person who has an OTTB, perhaps it would appeal to them to be able to have riding gear with an associated logo on it!  Saddle blankets could be one such item.  If you check out the OTTB Designs website, you’ll find that there’s even jewellery with an OTTB logo.

What I love about this setup is that there are so many people with off the track thoroughbreds.  The designs are a unique idea, but one that many can utilise!  And of course the fact that a lot of their profits go to charity is also appealing.

Microfinance for Horse Small Business

You may have already read the post on Equus Education about providing finance to people who have a horse business plan. Of course, this often happens in the form of a loan, on which you need to pay interest. Recently on Vision Radio I heard an interview with a gentleman who is involved in microfinance in the Philippines. And of course I got to thinking about microfinance for horse small business. (No I’m not obsessed!)

So what’s the general idea? Well, if we use the example from the Philippines, $150 USD was provided to people who had a business idea. With this (small) sum of money they were able to start a business.

It could be to buy product or something to help them provide a product or service that they could sell. Alongside this money, they were also provided with training and encouragement to get their business off the ground. Within a short time span, they were also expected to pay back the money that they had been loaned. This was interest free. Any other money they made after paying back the loan was theirs to live on / provide for their family and future.

Microfinance for Horse Small Business | Equus Education

Microfinance for Horse Small Business | Equus Education

I love this concept of empowering people to do things for themselves. Sometimes all someone needs is a helping hand to get out of a poverty cycle.  This could be a cycle that may have affected their family for generations. With the accountability of paying back what they’ve been loaned, they aren’t being given something for free.  Rather, they are being provided with an opportunity to earn and be responsible for themselves.

Microfinance for Horse Small Business

So how could microfinance apply to horse small business? What if a particular setup provided $150 USD to individuals to start a horse business? Is this enough? For some things, sure!

  • $150 could help to buy a website and pay for hosting – it would cover the hosting and .com renewal of Equus Education for a year.
  • It could be used for someone to undertake a course that educates and enables them to earn, like with my Equine Passive Streams Course at Udemy.
  • Maybe the money could be used to pay an editor, get a book cover designed and publish a book. Electronically, you can publish a book for free on many platforms and earn a return as soon as someone buys.

So how would such an initiative benefit the person providing the money? Not in the form of interest earned on the money loaned. But what about in the form of raising the economy in particular areas, or even worldwide? In time, if the concept grew, maybe different people could volunteer their time and resources in various areas.

For example, maybe $150 USD in a third world country could buy a horse or donkey that could be used as a pack horse or trail horse for tourists. In this way, it could be bringing in consistent money for the owner. Buying second hand horse books off eBay or in opportunity shops and selling them in sets could generate a handy return.

There are so many little things that could be done with $150 to turn it into a greater sum of money and in time, maybe even a viable business. With so many people in the world below the poverty line or on government benefits, for those with an interest in horses, could you see microfinance for horse small business working?

Donating to Horse Charities, through Business

I am currently looking at a blog to biz boot camp where you get your blog into order with regards to SEO optimisation and earning possibilities.  The presenter of this online free series is Melyssa Griffin, a successful online entrepreneur.  Melissa indicated that because of her online earnings, she was able to donate a large sum to a charity of her choice.  And of course my thinking went to donating to horse charities.  As a horse business, do you give to any charities?

Donating to Horse Charities, through Business | Equus Education

Donating to Horse Charities, through Business | Equus Education

I am aware that the British Horse Society has their own charity that you can support.  So my question for you if you have a horse business, is do you encourage others to use your products or services by giving away a percentage to a particular horse charity?  Perhaps you could give a percentage of your earnings (or profit) each month to a chosen horse charity.  Or maybe you could even donate a particular month’s earnings to a horse charity because of your horse business!

Donating to Horse Charities

Donating to horse charities can be a great way to raise your business profile within the equine world.  If people are happy to pay for your product or service and they know some of what they pay will be donated to a horse charity, it may make them even more inclined to use you!  Just some food for thought.

How can you use your profits to better impact the horse industry or your local community?  It could be through taking on an apprentice and paying them a wage or perhaps through donating to your local Pony Club or adult riding club.  I am sure there are heaps of ways you can use the funds generated in your horse business to positively impact the industry and local community.

“Just then, down through the last glimmer of twilight, stepping high and free, like a cloud, a moth, a ghost in the shape of a horse — came the Silver Stallion. Wild, beautiful, and free as the wind he came, from one kingdom to another, Thowra.” – Elyne Mitchell

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