Archive for the ‘Business’ Category
Perhaps you have a desire to train horses as your equine career. Recently I was made aware of a setup that focuses on retraining racehorses. It’s known as Gate to Great. Once the horses have finished racing, they can be unsuitable for riders of other disciplines – especially those who are inexperienced riders.
That said, I know of a long list of people waiting to take on ex-racehorses local to me! A previous employer at the local track always has people asking him about horses he needs to re-home after racing.
Gate to Great appears to be a setup where horses are taken in, retrained and then re-homed. Love the idea! Perhaps a similar setup could appeal to you for a business idea?
It states on their website:
“Under the program name of “Gate to Great Geldings”, we provide a rehabilitation process that gives Thoroughbred geldings a chance to recover from the rigors of a racing career and time to develop new skills outside the backside environment. Relying on our experience using Thoroughbreds for ranch work, we expose former racehorses to tasks necessary for success in new vocations, be it on the range or in the arena.”
Like humans, horses don’t need to be made redundant after they’ve finished a particular career. Especially a horse that has raced. Often this profession is short lived and horses can find themselves retired even before they’ve fully matured. If they aren’t to be used for breeding, then they should be considered for a new riding career.
Gate to Great Training Program
There are many people who love to take on off the track thoroughbreds and then retrain them. It’s great to see a program that is set up and follows a particular philosophy for their horses. What great OTTB retraining program or trainer do you know of?
Recently Equus Education received a new follower on Twitter – Forageplus. Curious, I had a look at their profile. Set in North Wales, it turns out that these guys focus on welsh horse supplements, forage and soil analysis as well as managing horse environments.
As it states on their website, the Forageplus team mission statement is:
“To promote whole horse health using the ideas of the leading horse educators around the world. To create value and make a difference to equines and their horse owners through good science and information that works.”
I love that we live in a time where science and education is being used to better horses lives as much as possible. Whether it’s to do with saddle fit and function as in equine ergonomics or better nutrition practices after studying the horse’s digestive system – it’s all good! We’re continuing to learn and better understand this great species. Consequently, we’re able to more effectively meet their needs and this will continue to improve.
If you explore the Forageplus website, you’ll see that they offer many services, including:
- Soil analysis – what’s in the soil on your property affects the types and quality of grasses. This in turn affects your horse’s digestive system.
- Knowing what’s in the soil and what’s missing means that property owners can make adjustments that are better for the land and their horses.
- Forage reports – this looks at the varying minerals in the forage you’re feeding your horse as well as the nutritional make up. It’s a great way to see what you’re really giving your beloved equine and what may be lacking.
- Everything needs to work in balance; too much of one thing can affect the right amounts of another.
It’s great to see another business that has a passion for horse nutrition and health. The website offers many products for horses as well as free articles relating to horse health and digestion. Why not check it out?
Have you considered the idea of stock photo sites? Or more specifically, a stock photo site that focuses on horses? I believe this could work as a horse related career. And why? Because there are many markets out there where an equine image needs to be bought and utilised:
- For horse blogs and articles
- On horse book covers
- Horse photos for educational resources
- On logos for horse businesses
- Horse images for screen savers and desktop backgrounds
An Equine Image Platform
Going that one step further, I believe that there is room for an equine image platform. What would be offered on this? Images for the abovementioned points. But on top of this, there could be access to a certain number or type of images for a monthly fee.
People can also gain access to tools that can help them to develop images. For example, they could download an image for their next horse book cover. Then they could use tools offered online to add in a title, author’s name and other book details. They could even add other images or effects to the photo, ultimately creating their book cover online.
The same could be said for magazine covers and Pinterest images for a blog post or website page. It would also be possible to create horse logos for a business.
The general idea is that this platform provides the horse images and the capability to turn these photos into a graphic for professional use. There are many horse businesses out there with an online presence. Having one place they could go online to find appropriate photos and generate graphics could be something they’re willing to pay a monthly fee for.
On a side note, you could also encourage photographers to submit stock that could be sold at a flat rate and they receive a commission. You earn and they earn. Another equine passive income streams possibility!
Recently I attended a friend’s wedding and got talking to the husband of one of the bridesmaids. He made reference to a podcast host and hosting network that he and a mate currently provided – New Pod World Order. This was done at a fee to those who wanted to be able to create a podcasting channel. In time I got to thinking – equine podcasts!
There are equine channels on YouTube and horse related radio stations. Websites and blogs are numerous. So why not a podcast that relates to horses?
This is another topic that is only limited to your imagination and knowledge. Equine podcasts could build up a large following over time. How great to be able to tune into a particular horse trainer or someone else who is known in a certain field relating to horses? Racing, breeding, nutrition; the list goes on.
What I love about the idea of a podcast is that you can download the audio file and listen to it later, or again! Perhaps you have a particular horse professional whose knowledge you’re really benefiting from. How great to be able to download their audio files and listen to them in your car or on your iPod later! Perhaps you can even listen to the audio just before you work with or ride your horse. In this way, the information is fresh in your mind for you to implement. Great!
Some people learn better from hearing, rather than reading. And if your eyes don’t like the idea of sitting in front of a computer screen for too long, then equine podcasts may be just for you! Horse information in audio form can be just as beneficial as the written form.
So how can this be turned into an income earner? If you’re providing valuable information, you could charge a fee for the files. People could pay to download the files, or they could pay a monthly subscription fee and have access to any/all files that you record.
Another option is to offer your audio for free, but to promote products within your podcasts. As people gain interest, they can check out these products on your site and purchase them. An example of a horse related podcasting setup is Strides for Success. Why not check them out?
I was recently made aware of another horse type of business through Twitter. Some may be familiar with a previous post on Equus Education about an equine events planner. Well perhaps they would work in collaboration with something like Equi-Promo. As it states on their website:
‘Equi-Promo is here to provide you promotional products for all of your equine events! Whether you’re going to a 4* event, you want to help advertise your club or you need to decorate your venue, we have the perfect products for you. From mugs to banners, pens to flags, we can meet all of your promotional needs and help to get you noticed! Please do not hesitate to contact us to discuss our products and what would work best for you, we’re always happy to help!’
I love how this information identifies some different types of events where their products could be of benefit to people. Firstly, a horse riding event at the top level – 4*. And then there is reference to a horse related club. This could be a leisurely riding club, pony club or another kind of horse related club.
Or perhaps you have a venue for your horse related event – they can help in this area, too! I love that there is a company that focuses on equine promotional products. This could be alongside having someone in particular to help organise your horse related event. Equi-Promo is a great business idea with a horse focus.
To be able to turn to someone who can help set up products with your horse business on them is a great thing. If they are particularly in the know about horse related businesses, then perhaps they will have horse specific products that you can make use of, too. It’s one thing to promote your business with horse products. It’s another entirely to have industry useful products with your logo and business name on them.
Boy have I not been aware of a niche area online! Although I too am offering horse related courses online (equine passive streams and breeding the mare), I wasn’t aware of how popular this was! Recently reading Alyssa Knee’s debut book, Spike, I was made aware of Monty Roberts Equus Online University.
It makes sense to me that trainers would have online courses. Especially those who have gained a following locally – and even worldwide. How wonderful to be able to pay a subscription fee and to then have access to many resources. These often include videos and articles by the trainer/s. In fact, there’s a deal going on their site currently:
Register now with the promotional code ‘DAYPASS’ and you’ll have access to over 350 Monty Roberts quick and easy training and instructional videos and lesson notes. Learn at your own pace with Monty Roberts. See for yourself why people say that Monty is the best, and the original ‘horse whisperer’, recognized by our international Equus community for his gentle and effective horse training.
Monty Roberts Equus Online University
Monty Roberts has his own website and products, which you can find here. To have his own domain and setup for an online university also, I think is awesome. Here you can access a lot of his resources and products. For those who are familiar with his join up work and the dually halter, you may be interested to purchase the head collar for your horse work.
Here is a trainer who provides some great examples of what you can turn into income through training and reaching other people:
- videos that people subscribe to (passive income!)
- live demonstrations that people pay to attend
- horse products for better handling or welfare
- qualifications to be able to teach others the same training method
Horse training will always be big, I believe. As long as we have domestic horses, we will need guidance. Having such a place as an online university for a particular method is great. It provides you with a local area to talk with others about their progress as well as learning.
Whilst reading Rosie and Scamper by Vicki Watson, I was made aware of the idea of horse hair jewellery. This was particularly in the form of bracelets made from horse hair.
At the end of this novel, Vicki provides details from one such jewellery designer. Susan of Red-Tail Designs has a website detailing the products that she makes and sells around the world. What’s unique about her designs is that they are named after specific horses that have affected her life.
As it says on her website:
Who knew a purchase from a tiny gift shop in a Montana airport would spark a new business venture?
That’s what happened in the mid-1990s when Susan Newquist found a barrette adorned with a simple 3-strand horse hair braid She bought the barrette, all the while thinking like any good craft aficionado, “I could make that.”
Horse Hair Jewellery
If you desire to have a personalised gift, then you can actually send her horse hair from your horse. Or maybe a friend’s horse and it can be turned into jewellery. This can be a great memento for friends, especially if they have lost an equine friend.
This is another example of a unique horse related business and product. What is special about it is that it can be unique to each person. This is through being created from the hair of a horse they know. There are a number of different designs available to buy, at varying prices. Being made from an animal product, there is a question of customs and getting the hair out of your country to Susan. This is so that she can make your design. That said, it is possible to do and she can answer questions regarding custom queries as is shown on her site.
Further adding to her art, Susan also provides classes on creating jewellery like hers. The events listed on her site don’t appear to be recent, but perhaps with enough interest she would be willing to do more!
“For the most part, I’d say if you crossed a cat with a smart dog, made him a matriarchal vegetarian, gave him sleek beauty, a mass of muscle, and the desire to run, then what you’d have is a horse.” ― Tom Spanbauer
I recently connected with someone on LinkedIn and was made aware of a different type of grazing muzzle. Harmany grazing muzzles are promoted as muzzles for horses that are lighter, breathable, adjustable and humane to name a few qualities.
Why on earth would a horse need a grazing muzzle? With the joys of domestication and improved pastures, often horses are able to eat too much of a good thing. When you consider that they can graze for 12 – 20 hours a day, it’s no surprise that they sometimes need restricting! A grazing muzzle can be a way for horses to be allowed out in paddocks with their companions, rather than restricted to a small yard or stall.
It also allows them to continue to graze – it just restricts their input. This is a lot healthier for an animal that needs food consistently moving through its digestive tract.
Harmany Grazing Muzzles
It’s great to see products that have been designed by people in the know. The Harmany muzzle has been designed by veterinarian Dr. Joyce Harmany. It boasts 25 – 50% more breathing room for horses. It is also said to mould to individual horse head shape.
Yes there are many horse products on the market out there. However, it’s quite possible that you’ve found a particular product that has a major flaw. Or, you see how one can be improved greatly. It’s always an open market for the person who designs a product that is better! Perhaps your horse career future is in designing and marketing a future horse product for riding or welfare.
“A horse loves freedom, and the weariest old work horse will roll on the ground or break into a lumbering gallop when he is turned loose into the open.” ― Gerald Raftery
I have recently posted about the Horse Sense – Running with Mustangs program. This was the first time I was made aware of the Horse Sense Business Sense website and all that they offer. For those who are interested in Equine Assisted Practices, then this website will be of use to you, I am sure!
I first became aware of equine assisted practices through a friend who wanted to get into this field. It was back in 2008 or so. She was already a qualified occupational therapist and she had passion for horses. It was her desire to somehow combine her passion with therapy to assist others.
The Horse Sense Business Sense website has been set us as an aid to professionals in various fields across Equine Assisted Learning. The Horse Sense OTC Family works to provide workshops, training, conferences, various programs and curriculums as well as a working student program.
Horse Sense Business Sense Assistance
I love this! It’s perhaps your one stop shop to learning how to get into the equine assisted learning field. Or maybe you’re ready to set up your own facility or business – why not gain resources and assistance? Perhaps you want to offer a place for working students in your local area – why not offer your property as part of their program?
As it says on their website:
“We are eager to help other Therapeutic Horsemanship, Equine Assisted Psychotherapy and Equine Assisted Learning programs make it, and make a difference, in their community.”
They also have a Horse Sense Vets-for-Vets certification that is being set up for release in 2017. This will be taught over a 12 month period, by leaders in the field of therapeutic horsemanship – how exciting!
‘Why give a horse to a man who cannot ride?’ ― George R.R. Martin
In Jenifer Morrissey’s book the Partnered Pony, there is reference to a youth development program. With a focus on incarcerated youth, Running with Mustangs has been set up. Because these youth have been recognised as involved in gang activity – or at risk of becoming so – this program has been set up to try and alleviate the problem.
Running with Mustangs
This initiative is an equine assisted cognitive behavioural therapy that is used with court ordered youth. The idea is that the program utilises problem solving activities with horses. The horses in question are mustangs. Following the EAGALA philosophy, Running with Mustangs is designed to teach at risk youth necessary skills for life. This is done through interactive activities with horses.
Perhaps you are interested in getting such a program started! The course curriculum can be purchased from Horse Sense Business. You can also contact the team at Horse Sense Business to organise a consultation to get started. They also provide a policies and procedures manual to assist in establishing a program with:
“all the basic processes you need in place as you seek funding opportunities, as well as providing you with the systems you need for your human resources and business sense!”
I love that the Bureau of Land Management can provide mustangs to be made use of in this initiative. And it seems government funding is available. So I am sure this will encourage suitably qualified horse people to take on the mustangs and provide such a program to at risk youth. Running with Mustangs sounds like a wonderful initiative. It works to engage at risk youth, involve them with horses and fix a problem.
“A horse loves freedom, and the weariest old work horse will roll on the ground or break into a lumbering gallop when he is turned loose into the open.” ― Gerald Raftery