Link to Equus Education!
Save the below image and link it to :)
Equine Passive Streams Course by Equus Education
Breeding the Mare Course by Equus Education
Equine Resources at TeachinaBox

Affiliate Parntner

Archive for the ‘Business’ Category

Microcurrent Therapy for Horses – ArcEquine

Recently on twitter it was suggested that I follow a horse related account. Curious about any horse products and sites, I headed along to find out what ArcEquine was all about. It seems it’s a website that promotes microcurrent therapy for horses.

A look at the website indicates that this form of therapy could be used to successfully treat many issues.  The likes of broken bones, reduction of pain, reducing scar tissue, swelling and bruising.  And then there’s the stifle, sarcoids and the sacroiliac region in the horse. As it says on the site:

“ArcEquine mimics the body’s natural electrical currents and reintroduces them from an external source. This kick-starts and accelerates many processes involved with correct cellular functioning, resulting in faster healing and promoting optimal health.”

Microcurrent Therapy for Horses

Microcurrent Therapy for Horses | Equus Education

Microcurrent Therapy for Horses | Equus Education

The use of this technology was introduced to the horse world several years ago.  This was in the form of a study being done on racehorses that had substantial injuries. These were the kind of injuries to end the horse’s racing career and even potentially to threaten their life. Ian Thirkell who has created ArcEquine used microcurrent therapy on these horses.

It resulted in the average return to racing time frame for these horses to be 30 weeks. This is pretty incredible when you consider a diagnosis of not being able to race again!

What I find further encouraging is that there were no repeat performances in the area of breaking down with the same injury after being treated. This is exciting stuff! If you have an interest in rehabilitation of performance horses, then perhaps ArcEquine has piqued your interest.

It’s a wonderful thing to know about and be able to use services and technologies that can help keep our horses sound or resolve a soundness issue.  And to be involved in such an industry as a career can be just as incredible.

“I’ve often told people who ask if there is a God: Get around enough people with horses and see what happens. See how they survive in spite of all the things they do, and you’ll become a believer!” ― Buck Brannaman



OTTB Designs

Recently I was checking out Alex Brown’s website and reading through a list of comments from horse people.  These words related to Alex’s latest release, Missionville.  One of the people quoted was Caitlin Taylor of OTTB Designs.

Curious, I did a search online to find out what exactly OTTB Designs was.  I then contacted Caitlin about the work she does and the possibility of being profiled.  She was quick to give me a reply email.

“As for OTTB Designs/OTTB Identity, I don’t know that we are the best example of how to run a business. Most of our profits go to charity and I work a regular 9-5.

“OTTB Designs could be more profitable, but I feel that would be disingenuous to the purpose of the brand. We keep the margins pretty thin because we know our customer doesn’t have a lot to spend. Many OTTB owners are girls and women on a tight budget so we try to accommodate that demographic.”

Chances are if you are familiar with the thoroughbred world, you’ll know the acronym OTTB.  Many people search for off the track thoroughbreds (OTTBs) to retrain and give a second life in another discipline.  The thoroughbred breed is very versatile and can often go onto dressage, jumping, eventing or even showing or pleasure riding.

Do you have an OTTB? Fancy Branded Gear for when you Ride? Check out OTTB Designs.

Do you have an OTTB? Fancy Branded Gear for when you Ride? Check out OTTB Designs.

For the person who has an OTTB, perhaps it would appeal to them to be able to have riding gear with an associated logo on it!  Saddle blankets could be one such item.  If you check out the OTTB Designs website, you’ll find that there’s even jewellery with an OTTB logo.

What I love about this setup is that there are so many people with off the track thoroughbreds.  The designs are a unique idea, but one that many can utilise!  And of course the fact that a lot of their profits go to charity is also appealing.

Microfinance for Horse Small Business

You may have already read the post on Equus Education about providing finance to people who have a horse business plan. Of course, this often happens in the form of a loan, on which you need to pay interest. Recently on Vision Radio I heard an interview with a gentleman who is involved in microfinance in the Philippines. And of course I got to thinking about microfinance for horse small business. (No I’m not obsessed!)

So what’s the general idea? Well, if we use the example from the Philippines, $150 USD was provided to people who had a business idea. With this (small) sum of money they were able to start a business.

It could be to buy product or something to help them provide a product or service that they could sell. Alongside this money, they were also provided with training and encouragement to get their business off the ground. Within a short time span, they were also expected to pay back the money that they had been loaned. This was interest free. Any other money they made after paying back the loan was theirs to live on / provide for their family and future.

Microfinance for Horse Small Business | Equus Education

Microfinance for Horse Small Business | Equus Education

I love this concept of empowering people to do things for themselves. Sometimes all someone needs is a helping hand to get out of a poverty cycle.  This could be a cycle that may have affected their family for generations. With the accountability of paying back what they’ve been loaned, they aren’t being given something for free.  Rather, they are being provided with an opportunity to earn and be responsible for themselves.

Microfinance for Horse Small Business

So how could microfinance apply to horse small business? What if a particular setup provided $150 USD to individuals to start a horse business? Is this enough? For some things, sure!

  • $150 could help to buy a website and pay for hosting – it would cover the hosting and .com renewal of Equus Education for a year.
  • It could be used for someone to undertake a course that educates and enables them to earn, like with my Equine Passive Streams Course at Udemy.
  • Maybe the money could be used to pay an editor, get a book cover designed and publish a book. Electronically, you can publish a book for free on many platforms and earn a return as soon as someone buys.

So how would such an initiative benefit the person providing the money? Not in the form of interest earned on the money loaned. But what about in the form of raising the economy in particular areas, or even worldwide? In time, if the concept grew, maybe different people could volunteer their time and resources in various areas.

For example, maybe $150 USD in a third world country could buy a horse or donkey that could be used as a pack horse or trail horse for tourists. In this way, it could be bringing in consistent money for the owner. Buying second hand horse books off eBay or in opportunity shops and selling them in sets could generate a handy return.

There are so many little things that could be done with $150 to turn it into a greater sum of money and in time, maybe even a viable business. With so many people in the world below the poverty line or on government benefits, for those with an interest in horses, could you see microfinance for horse small business working?

Donating to Horse Charities, through Business

I am currently looking at a blog to biz boot camp where you get your blog into order with regards to SEO optimisation and earning possibilities.  The presenter of this online free series is Melyssa Griffin, a successful online entrepreneur.  Melissa indicated that because of her online earnings, she was able to donate a large sum to a charity of her choice.  And of course my thinking went to donating to horse charities.  As a horse business, do you give to any charities?

Donating to Horse Charities, through Business | Equus Education

Donating to Horse Charities, through Business | Equus Education

I am aware that the British Horse Society has their own charity that you can support.  So my question for you if you have a horse business, is do you encourage others to use your products or services by giving away a percentage to a particular horse charity?  Perhaps you could give a percentage of your earnings (or profit) each month to a chosen horse charity.  Or maybe you could even donate a particular month’s earnings to a horse charity because of your horse business!

Donating to Horse Charities

Donating to horse charities can be a great way to raise your business profile within the equine world.  If people are happy to pay for your product or service and they know some of what they pay will be donated to a horse charity, it may make them even more inclined to use you!  Just some food for thought.

How can you use your profits to better impact the horse industry or your local community?  It could be through taking on an apprentice and paying them a wage or perhaps through donating to your local Pony Club or adult riding club.  I am sure there are heaps of ways you can use the funds generated in your horse business to positively impact the industry and local community.

“Just then, down through the last glimmer of twilight, stepping high and free, like a cloud, a moth, a ghost in the shape of a horse — came the Silver Stallion. Wild, beautiful, and free as the wind he came, from one kingdom to another, Thowra.” – Elyne Mitchell

5 Horse Innovations You may not Know

Many people choose a career with horses because they have found a particular industry they would love to work in, or because they love any job that relates to horses! Others see a gap and are motivated to fill it. In come the entrepreneurs of horse inventions. Here are 5 horse innovations that you may not know about. I think they’re totally cool!

  1. Megasus Horserunners – Equus Education put together a post on this nifty looking horse shoe earlier in 2017. It was followed up with the opportunity to profile one of the people involved in this horse shoe campaign. Have a read!
  2. Most recently I was contacted about another initiative that was looking for funding backers. They were keen to know if I could put together a post. The Anitar RFID is another great horse innovation. It is a tool that reads microchips, can fit in your pocket and is even hooked up to the Norweigan Studbook for locals who purchase and use the chip reader.
  3. The Equilume is used on studs around the world as a tool to increase artificial daylight for mares in a bid to get them cycling earlier. This can lead to earlier conception and therefore earlier foals the following season!
  4. The Cornell Collar has been designed specifically for horses that have issues with soft palate displacement. There’s always room for more products that aid in horse management and welfare in my books!
  5. Now this one appealed to me greatly. The Eco Rocker, a sustainable rocking horse! Who wouldn’t be interested in that, seriously?
5 Horse Innovations You may not Know | Equus Education

5 Horse Innovations You may not Know | Equus Education

5 Horse Innovations You may not Know

So what do you think of these 5 horse innovations? Pretty cool, huh? What I love is that the above horse innovations cover the areas of sustainability and the environment as well as entertainment, horse welfare and horse management. I have no doubt there are many more great horse related products that will be created in the future. The question is, will you be one of the people to create them or to help provide finances for them to get off the ground? Think on it.

The Horse Small Business

So August 2017 in North East Victoria is a time where the government is focusing on small businesses. They want to help equip business owners – or those with a great idea! They are providing workshops, one on one consultations and many resources to help small business owners get established and succeed. Of course, I got to thinking about the horse small business! And in reality, that’s what I am. And perhaps many of you reading this blog.

I make money through online horse courses I have created at Udemy, through horse educational products at TeachersPayTeachers, through horse book sales at Amazon and even through affiliate links with Amazon. I am a sole proprietor who just happens to be able to cash in on her horse addiction! Why couldn’t you do the same?

What's your Horse Small Business Idea?

What’s your Horse Small Business Idea?

A small business is on that employs under 15 people and generates returns under $2,000,000. It could be a sole proprietor – like me, or a partnership, or you employ a handful of people. I have worked in many horse small businesses:

  • as a stud hand
  • at a racing stable as a stable hand
  • as a stable hand at a riding school
  • instructing at a riding school

There are many small horse businesses out there and no doubt, each one of them wants to be successful. So what makes a business successful?

  1. Generating a product or service that is needed and being able to sell it to those people in need.
  2. Having a consistent cash flow so that expenses can be paid, wages can be delivered and savings can be generated.
  3. Earning a profit.

The Horse Small Business

In line with small business month here in Victoria, Australia, why not think about your potential horse small business idea? Look for resources that are on offer to you from your local, state or national government. What about free online resources (you may want to check out Writing Dressage for some equine business tools!)?

There are many people who are unemployed in Australia. A lot of these have a great business idea, but no education or funds to help them see it to fruition and to become a success. Don’t be one of these statistics! Work hard, educate yourself and hey, even take the leap of starting a business 😉

Need a hand with potential horse business ideas? I have a passion for passive income relating to horses! Invest in the Equine Passive Streams course over at Udemy to find out about 20 different horse small business ideas – some of which will cost you no money to start up.

RFID Tag Reader by Anitar

Recently I was contacted by some people in Iceland about a new horse technology that is seeking funding through Kickstarter.  It is an RFID Tag Reader by Anitar.

You may have seen the post on Equus Education about Megasus Horserunners. It may also excite you to note that they well and truly reached the funds needed to get this venture off the ground.  Well here’s another project!

I love to learn about different horse technologies that have the power to improve horse care or make managing horses easier. It seems that the RFID (radio-frequency identification) animal tag reader by Anitar could be one such product!

Using the ANITAR RFID for Microchip Information

Using the ANITAR RFID for Microchip Information

The Icelandic startup, Anitar, just launched a Kickstarter to fund the first production run of a sleek, easy to use, RFID tag reader that fits right into your pocket.

As someone who has worked in the Australian thoroughbred industry, I am well and truly familiar with microchips in horses! At this point in time, I believe we still make use of colour, markings and brands to determine we have the right horse to breed, medicate or pregnancy test. But in time I know that will change as microchips become the main way to determine who a horse is.

Karl Mar Larusson, the founder of Anitar, says: “As dedicated riders, we keep a couple of horses at a farm nearby where they free range with horses of other owners. It’s not uncommon for people to confuse them. I wanted to have a solution to make sure anyone entering a stable has easy access to the microchip data: the idea for Anitar was born. Now, two and a half years later, we finally have a working prototype and are ready to go into production.”

The RFID Tag Reader by Anitar

So what can help to get this project off the ground? Firstly, 250 people who are willing to pre-order the Anitar tag reader. Apparently the device links directly between the animal in question and various databases. The WorldFengur Studbook is one such example. At the time of writing this post, just over $13,000 of an aimed $40,000 had been raised.

Note that this project will only be funded if it reaches the financial goal by Friday September 8th, AEST.

This device isn’t only for horse owners. It will be of benefit to breeders, vets, other horse professionals, farmers and even horse rescuers. Perhaps you’re interested in the idea of providing some funds to back this project? Head along to

You can pledge any amount you desire, but there are set figures that guarantee you something in return. Head along to the above link to find out more about this device and the development of it.

SPOGA Horse Autumn 2017 September

September of this year marks an international horse event that may be of interest to horse business owners! In Cologne, Germany is the SPOGA Horse Autumn festival of 2017.  It is recognised as the international trade fair for equestrian sports.  SPOGA runs from the 5th to the 7th of September.

Horse festivals are a great way to promote a product or service for the horse industry. They also raise business profile awareness and can generate international customers as well as many product sales! Equus Education has also featured details about Equitana, which is a similar horse event here in Australia.

Derriere Equestrian recently emailed me about their involvement in the SPOGA 2017 event. If you are a budding equine entrepreneur, perhaps you’d be keen to check out this event for future business promotion ideas! Or as someone who loves to travel and to see what new horse businesses have to offer, perhaps the idea of a trip to Germany in September appeals to you.

SPOGA Horse Trade Fair in Cologne, Germany

Have you Heard about the SPOGA Horse Event?

Have you Heard about the SPOGA Horse Event?

Either way, it would be worth making note of the SPOGA Horse event which happens on a regular basis. You may even want to create your own calendar of horse related events to keep an eye on – and attend! – as the years pass.

One event where myriads of horse people, riders, businessmen and women come together to promote themselves, their products and services and learn about others is a great networking opportunity.

Being able to attend and participate would be worth it! Or as is the case with Equitana each time it is held, you can volunteer your time and take part in helping the event to run smoothly. Perhaps this is an idea for your horse resume in the future?

Horse Business Coaches

Recently I have been reading Take the Reins, a book by Shari Jaeger. It focuses on mindsets and skills that can be utilised to be a successful leader. The focus is specifically on mindsets for business leaders – how they can lead a team, close a sale and increase profits. The horse focus comes into practice by the way she leads individual and team workshops.  And this got me thinking about horse business coaches.

How does it work with Shari?  Often a person – or team of people – is asked to achieve a task with a horse moving free in an arena. They need to cause the horse to carry out a particular task without touching it.

Horse Business Coaches - would they Benefit you?

Horse Business Coaches – would they Benefit you?

As people carry out these workshops, they learn to better communicate with each other and to move with intention. This got me to thinking about horses businesses in general and how they could all benefit from coaching. What if there was one place you could go to as a horse business owner, to gain coaching in a number of areas? It could be a local organisation you could engage the use of to gain horse business coaches in varying areas.

Horse Business Coaches

These areas could depend on the expertise of the coach in question. It could be motivation, brain storming ideas, management of staff, increasing profits, managing finances or even simple accountability to follow through on planned tasks.

The people made available could provide sessions in person, via Skype, over the phone or even through email communication. The difference with those on offer to horse businesses is that they would know the equine industry and horse people. Perhaps they’ve worked in racing and marketing, or they own racehorses and have a financial qualification. Maybe they have performance horses or ride for pleasure.

Whatever it is, they have a skill they can coach in and a working knowledge of what horse people want. In this way, they will be better equipped to understand and aid horse businesses. What do you think?

Integration of Horse Sites

I was recently talking with my sister in law about some tools she uses for her business. The focus was on how wonderful it is for certain tools to be integrated. An example? On WordPress, there is integration to be able to automatically share posts as soon as they are published. Here on Equus Education, as soon as a post is published, it shares across Facebook, Google+, LinkedIn, and Twitter. And why? Because I am able to integrate my WordPress account with these particular websites.  It definitely saves time! So why not integration of horse sites?

Would you Benefit from Integration of Horse Sites?

Would you Benefit from Integration of Horse Sites?

Some other examples of integration include being able to setup Paypal on your site to receive payments. Or for authors, Instafreebie is linked in with Mailchimp so people can automatically opt-in to your mailing list when they choose to receive a free copy of your book electronically.

Now this is a very broad concept for me to suggest at this stage. As someone who doesn’t currently run a hands on horse business, I cannot specifically identify horse tools/websites that I find useful and would love to have working in cooperation with each other!

Integration of Horse Sites

One such site I can think of is Rendaivu. What if the information you entered here about your horses and their health could also be put into other databases you consistently use for your business?

It could be sites for registering horses, entering competitions and proving vaccination and worming details.  Maybe even their health details could be accessed by veterinarians and farriers. Just a general idea.

But if there was someone out there who had the technological know-how – and the cooperation from various horse applications and websites, this could be possible. In fact, the person who is able to establish an integration of horse sites may be able to charge a fee to businesses because you have created a tool that makes their life easier. What do you think?

Bad Behavior has blocked 436 access attempts in the last 7 days.