Have you ever considered the idea of promoting advertising services? Perhaps those specifically within the equine industry? Equine industry advertising. You may otherwise consider this as marketing in the equine industry.
Whatever way you want to look at it, horse businesses can make use of your services. The equine industry advertising expert will know horses and what horse people want. They will know how to best promote a product. They will have skills (or have access to people) in the areas of:
- Graphic design
- Wordsmith / copy writing
- Ad layout design
Ideally they would have access to avenues to promote products and services within the horse industry. This could be through magazines, social media, online horse websites, local stock feed stores. The list goes on!
If you have a passion for advertising and know horses, then this may be an area worth pursuing. If you want to find out a little bit more about marketing within the equine industry, read one of the latest profiles on Equus Education. Profile On: Sophie Barrington, Archer Creative.
Within the equine world, many set ups are businesses. Whether it be breeding, nutrition, riding, racing, competition or something else horse related, all can benefit from good business marketing. Cue equine industry advertising. As long as you promote your niche well, you should look forward to picking up equine related clients. This should be easy as an effective marketer!
As with many businesses, as you gain clients and keep them happy, they will refer you on to their connections. Even if starting out part time, it would be quite possible to be working in the horse industry (and gaining contacts) and to pick up some casual marketing work through these contacts. Working in the industry in another way – e.g. as a stable hand – can help clients to recognise you in the industry. They will be more inclined to employ your services then.
“The horse moved like a dancer, which is not surprising. A horse is a beautiful animal, but it is perhaps most remarkable because he moves as if he always hears music.” – Mark Helprin, A Winter’s Tale