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Rider Bling – Using Amazon to Focus Your Horse Niche

I can’t remember how it was that I came across Rider Bling. But on first glance, I thought it was a tack / riding apparel store that had a website to promote their own products. Looking at the boutique section of the site, I realise I was wrong!

It seems that the concept of Rider Bling is something I often promote, but haven’t really seen actively in action before! It is an online store with horse products, but what makes it different is who owns the products. This site appears to be specifically set up to benefit from affiliate commissions. The horse related products on display and for sale are all sourced through Amazon. Can you say, Equine Passive Income Stream?

Rider Bling - Hand Picking Amazon Items for Sale

Rider Bling – Hand Picking Amazon Items for Sale

When you visit the boutique area of the site, you’ll be provided with Brooke’s Picks of items. It would be my guess that as sales are made, Brooke makes commissions on these. So she’s not creating the items for sale, but rather guiding people toward horse related products that are already for sale on Amazon.

Rider Bling – Horse Affiliation

The unique thing about this is that she’s found a way to make money from someone else’s product – with presumably little input from herself! Instead, she’s gone through the Amazon catalogue and picked out what she likes. Then from here, she’s providing images and prices (which are given through Amazon Affiliates in a nifty little code). People click to buy the product she’s recommended and voila she receives a commission.

If you have a passion for particular horse products and you know they’re available for sale on Amazon, then this idea could appeal to you. What could make the website more appealing to visitors is an information area. You could provide horse articles that highlight the benefits of a particular product…  And then you give readers the opportunity to buy said product. This would require more time from you initially to write the articles.  However, it could also provide more benefit to people who visit your site. Food for thought.

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