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Christine Meunier, Equine Author and Educator
Wangaratta, Victoria, Australia.

Local Equine Organisations and Business Relationships

A recent meeting with thoroughbred industry specialists at work had me thinking.  What about local equine organisations and business relationships?  Do you have complimenting horse businesses that may be able to help you to promote your services or product?  And also perhaps gather new clients?

The Australian government has incentives for employees with staff who undertake traineeships.  This is relevant to the horse industry in Australia.  And so, a state wide breeding organisation is partnering up with educational institutions to promote it.  They make it known to breeders in their organisation that managers can get staff qualified in an appropriate course and they will also receive a government benefit.

The breeding organisation wins by upskilling and qualifying people in the industry.  They promote particular educational institutions that can provide the training and qualification.  The educational institution wins by gaining new students/clients for horse courses.  It’s a win/win situation for both.

Local Equine Organisations and Business Relationships | Equus Education

Local Equine Organisations and Business Relationships | Equus Education

Local Equine Organisations and Business Relationships

Have you considered how local organisations may help you to build up your horse business?  Maybe local riding schools could be approached by an establishing farrier.  Educational institutions could reach out to local equine businesses about students gaining practical experience.  The local pony club could talk to horse businesses about coming in and teaching theory for their riders.  Local equine organisations should work together to create complimentary business relationships.  Surely it will only help the equine industry as a whole.

‘Do you give the horse his strength or clothe his neck with a flowing mane? Do you make him leap like a locust, striking terror with his proud snorting? He paws fiercely, rejoicing in his strength, and charges into the fray. He laughs at fear, afraid of nothing; he does not shy away from the sword. The quiver rattles against his side, along with the flashing spear and lance. In frenzied excitement he eats up the ground; he cannot stand still when the trumpet sounds.’ – Job 39:19-25

Easy Wormer Website: Product and Service in One

Recently I came across the Easy Wormer website when looking up information regarding rotation of wormers and active ingredients.   One of the first search engine results brought me to the Easy Wormer site.  Now it seems that these guys have taken a horse product – worming pastes – and added a brilliant level of customer service.

Not only are they offering products for sale, they are also able to guide you on which product would best suit your horse.  This is based on class (e.g. gelding, broodmare, aged horse) and whether the horse is mature or still growing.  When you identify the category your horse fits into, you are then shown a recommended worming schedule.  This is based on worming seasonally and rotating the active ingredient of the wormer.  Generally this is between the Mectin group and BZ group.  Using this information, you see which products of Easy Wormer are recommended for your horse.  And you learn at what time of the year to administer them.

Easy Wormer Website: Product and Service in One | Equus Education

Easy Wormer Website: Product and Service in One | Equus Education

Easy Wormer Packages

Now going one step further, these guys have set various packages on each class of horse.  Once you know what to buy, you are then guided to being able to make a purchase for one, two or more horses.  The more you buy, the greater the discount.  What a great idea!

But wait, it gets better.  Firstly you put in your order and make your payment.  Then Easy Wormer go to the trouble of sending you out the particular paste/s that are due for a specific season.  They do so each season and email a reminder a couple of weeks before you’re due to worm your horse.

So if you buy a year’s worth of worming products, then you will be sent out the appropriate wormer/s for each season as a reminder to keep your horse protected.  How cool is that?  I love this idea – such considerate customer service to really help sell a simple but vital health care product.

Dying to Win (Happy Hollow Stables Cozy Mystery Series) by Eve Craig

In the first of the Happy Hollow Stables books Dying to Win, Holly Bridges has recently acquired a horse property.  She is rapt to be renting the setup that includes pastures, stables and an arena.  It’s her dream to eventually be able to buy the place.  But before that happens, she needs to turn the run down property into a functioning stable.  And in time, into a viable business.

Dying to Win by Eve Craig | Equus Education

Dying to Win by Eve Craig | Equus Education

As she does up the property she acquires some reliable horses to use as school mounts for a riding school.  This brings in some clients and the idea of running a show forms.  Holly knows she needs to draw more attention to her facility.  A horse show seems the perfect way to do it.  And if it’s successful, the young woman can turn it into an annual event.

With her reliable and positive staff member Mckenzie, the two women get to work.  They prepare events, organise judges, put out advertising and determine entry fees.  Amongst this Holly is rapt to find she suddenly has two new borders.  One of them seems high maintenance but Holly concludes she is worth it – she’s paying the top boarding fee for her expensive gelding.

But when the boarder is found dead a week before the show, Holly questions if she can go ahead with the public event.  Would it be poor form?  To make matters worse, Holly finds herself on the end of a law suit for negligence leading to the death of her boarder.

Dying to Win is a quick and easy read full of horses.  The mystery plays out nicely but is quickly solved.  For those looking for an entertaining horse read, this book could do the trick.

Author – Eve Craig
Fiction – adult
In my library – as an eBook it is.
Want it? Get it now on Amazon.

My Horse University Free Courses

Recently I was looking at a reference link for some equine resources at work.  It took me to the My Horse University website.  Looking through the site, I was excited to discover that there are some free courses available on this site.  Who doesn’t love free horse courses?  These are available for people to check out the quality and content of courses on offer on the My Horse University site.

So what are the free horse courses on offer?  You can sign up for:

  • Biosecurity for Horses
  • Purchasing and Owning a Horse 101
  • Horse Industry Labour Force
  • Horse Sense: Equine Youth Safety

As you browse through the My Horse University website you will see they also have free resources on offer.  These are in the form of webinars, Podcasts and articles.

As it states on their website, their mission is two fold:

“1. To help horse enthusiasts achieve their goals by providing the educational resources that promote better horse care, environmental stewardship and recreation.  2. To be the premier provider of online education for horse enthusiasts.”

My Horse University Free Courses | Equus Education

My Horse University Free Courses | Equus Education

There are so many resources online these days that don’t allow horse owners to be ignorant.  With free courses, free fact sheets and even free books relating to horses, you can learn about practically any facet of the horse industry without it costing you anything.  Well of course, it does cost you time!  But that is one worthy investment.  If you’re looking to increase your horse knowledge in 2018, why not start with one of the free courses at My Horse University?

“My troubles are all over, and I am at home; and often before I am quite awake, I fancy I am still in the orchard at Birtwick, standing with my friends under the apple trees.” ― Anna Sewell, Black Beauty

Government Incentives for Equine Apprenticeships

In Australia there are government financial incentives for employers who encourage staff to undertake traineeships or apprenticeships.  Within Victoria, Australia there are government incentives for equine apprenticeships.  For someone who works on a thoroughbred stud, they could undertake a Certificate III in Horse Breeding whilst working.  When the employee enrols into the course, the employer benefits financially.  Similarly, when the employee finishes the course, the employer again receives a financial incentive.

Government Incentives for Equine Apprenticeships | Equus Education

Government Incentives for Equine Apprenticeships | Equus Education

In this way employers are more likely to encourage their staff members to gain a qualification.  They benefit financially and their staff members learn knew skills or have their current ones recognised with a qualification.

Incentives like this are worth employees knowing about – it can be a great way for them to get a qualification whilst working.  They are beneficial to employers too: their staff members get qualified whilst they receive a financial benefit from the government.  Whether you’re an employee on a horse property looking to get qualified or a manager on a horse property, it’s worth knowing about government incentives like these.

Government Incentives for Equine Apprenticeships

Want to take advantage of such an initiative?  Start by looking at your state government website to find out about initiatives for employees and employers.

Another option is to contact education or employment agencies that may be able to advise about such incentives.  Within Australia there is an apprenticeships organisation that is able to inform potential students and employers about how things work and how they might benefit.  If you work and you want to undertake an equine traineeship or some other form of study, be sure to do your research.  It can be easier to sell an idea to your employer when it benefits both of you.

“When I bestride him, I soar, I am a hawk: he trots the air; the earth sings when he touches it; the basest horn of his hoof is more musical than the pipe of Hermes.” ― William Shakespeare, Henry V

Sweet Pony Dreams: Adventures of Lulu and Bug (A Christmas Full of Horses! Book 5) by L.B. Shively

Following on in the adventures of Lulu and Bug, the fifth book in the series is titled A Christmas Full of Horses!  On another adventure with Bug in the land of dreams, Lulu finds herself visiting an elderly gentleman.  He is lonely as he is now in a care facility and his family cannot visit much.

Sweet Pony Dreams: Adventures of Lulu and Bug (A Christmas Full of Horses!) by L.B. Shively

Sweet Pony Dreams: Adventures of Lulu and Bug (A Christmas Full of Horses!) by L.B. Shively

Lulu is delighted to find that he is a fan of horses and the two talk about Bug’s good qualities.  The gentleman reminisces about his years on the family ranch before he had to go into care.  The two part with Lulu having cheered up the older gentleman by her visit and her beautiful horse.

When Lulu awakens, she is excited to realise that it is Christmas Eve.  Her parents are sharing with her an incredible Christmas present.  The whole ? family takes a trip where Lulu is delighted to find that she’ll be volunteering at an equine rescue facility.  As far as the young girl is concerned, this is the best Christmas ever.

Sweet Pony Dreams #5: A Christmas Full of Horses!

A Christmas Full of Horses focuses on helping others and helping horses.  The story is sure to entertain younger readers.  The only issue I had with it was a change in tenses throughout the paragraphs.  Things might start out in past tense and then change to present tense more than once.

Author – L.B. Shively
Fiction – children’s
In my library – as an eBook it is.
Want it? Get it now on Amazon.


Profile on Claire Neveux, Ethonova

Claire Neveux of Ethonova has kindly taken the time to answer some questions about her horse behaviour business.

How much of your day/week is related to horses?
My job is much more of an office job really. I talk and write about horses everyday but I really just spend a few hours a week with horses. I do experimental tests every 2-3 months and then I spend a few hours a day with them, but not riding or petting them, just observing…

Claire Neveux of Ethonova | Equus Education

Claire Neveux of Ethonova | Equus Education

What is it exactly that you do?
I have a Masters in Ethology, animal behaviour science, and I created my own business, an equine behaviour consulting firm, Ethonova.  I conduct research and development missions for startups, companies or public labs as an independent research firm.

Therefore, I test prototypes, new product development or new software/service content around horse behaviour and welfare. Here are a few activities I do all along the year : read bibliography on past studies about horse behaviour and physiology, write scientific protocol, test prototypes on horses, analyse the data, write reports, talk at seminars or conferences, teach horse behaviour and physiology…

In this field of work, is it possible to be a full time professional and earning a liveable income?
There are very few independent researchers in Ethology.  In order to have a full time job in horse ethology, I also teach horse behaviour and physiology.

Favourite horse memory?
That’s a good question. Before being an ethologist, I was working in the thoroughbred industry. I’ve been a horse professional for a while now and this question did not get into my mind for a long, long time. I suppose this would not be a precise memory but rather an eye-opener situation about horse behaviour.

When I worked in horse breeding in South Africa, the way horses were bred was so different from Europe, mainly because of the weather and the land. I then realized that horses did not need to live in a stable every day/night and that their welfare would only be fulfilled if they could carry out their natural behaviours days and night such as grazing, having social contacts, walk freely… That’s what convinced me to go back to University and learn animal behaviour.

What are the general steps taken to be employed in such a role?
In order to become an ethologist, you have to have a Masters degree in Ethology. Then you can choose which species or which thematic (stress, maternal behaviour, social behaviour…) you wish to specialize in. You can also become a researcher in a public lab if you study further to get a PhD in Ethology.

Future goals?
Improving horse welfare world wide 🙂

Best thing about your sport/profession?
Every day is different and I love it!

Cotton Candy Sally Finds a Home by Karen Belove

Cotton Candy Sally Finds a Home is a delightful short tale for middle grade readers.  The reader is first introduced to Sally in her lovely country home.  She is kept in a stable overnight, fed and turned out on a regular basis.  She is able to enjoy open pastures and socialising with other horses.

Cotton Candy Sally by Karen Belove | Equus Education

Cotton Candy Sally by Karen Belove | Equus Education

But as the story starts, Sally knows there is a change to her routine; something isn’t right.  In time, she finds herself loaded up on a horse trailer and travelling many hours.  In time she is unloaded, far from her usual home.

Sally and a couple of her companions have been taken to a horse sale.  Sally is quickly re-homed and finds herself in a drastically different environment.  In a stable in New York she doesn’t have access to ample pastures.  She has lost her companions and is surrounded by busyness, noise and traffic.

Reacting to these negative changes Sally moves from her once cooperative, well performing self to a difficult to handle mare.  In time the students at the riding school where she is housed give up on her.  They claim she is bitter and mean.  Until one rider takes a shine to her.

Having lost her father, her family farm and her own horses, young Kara feels a pull towards Sally.  She ignores the pinned ears and sour looks and starts to shower affection on the mare.  In time the two bond and Kara is rapt to be able to ride such a capable mount.  Yet, Kara is devastated to learn that the riding school owner intends to sell Sally.  It is obvious that the busy riding school environment is not what is best for Sally.

Can Kara find a way to keep Sally?  And how is it possible when she has no place to keep her, her mum is struggling with finances and Sally is worth a decent sum?  Cotton Candy Sally is a delightful story for young readers about perseverance and paying it forward.

Author – Karen Belove
Fiction – middle grade
In my library – as an eBook
Want it? Get it now on Amazon.

5 Horse Careers with a Focus on Health

So you’ve decided you want a horse career that relates specifically to looking after a horse’s health.  Equus Education takes a look at 5 horse careers with a focus on health.  After all, it’s nice to know the different options available to you!

  • Equine Veterinarian – yes vets tend to various animals, but it is possible after a number of years working in a small animal practice to focus specifically on horses.  There are many vets who deal with horses all year round whether the focus is on stud stock, performance horses, surgeries or even young horses.  Vets are in charge of horse nutrition, welfare, reproduction, performance and so much more.
    There are also vet nurses that fit into this side of the horse health care industry.  These people often work alongside vets and do a lot of the hands on work for horses that are in an equine hospital.  They feed horses, administer medications, dress and treat wounds.  Veterinary nurses often work within equine hospitals, but can also work on large horse properties like a thoroughbred stud.
5 Horse Careers with a Focus on Health | Equus Education

5 Horse Careers with a Focus on Health | Equus Education

  • Nutritionist – there are people who are specifically employed to focus on equine nutrition.  Horses have very sensitive digestive systems and with their use in competition, racing and other recreational pursuits, it is important that they are well fed.  A lot of research goes into creating balanced diets for older horses, performance horses, breeding stock and growing horses.  Equine nutritionists deal with an important part of any horse’s health.

5 Horse Careers with a Focus on Health

  • Equine Therapist – consider chiropractors, massage therapists, and others that tend to the muscles and skeletal structure of the horse.  Often they assess competition and pleasure horses by helping them to relieve any pains or strains.  They also focus on allowing horses to move in the correct way.
  • Farriers – whether it’s barefoot trimming, tacking on shoes or correctional work, farriers tend to the health care of horses’ feet.  They keep the hoof in a healthy and functioning manner.  They also tend to issues relating to abscesses, thrush, navicular disease and laminitis, to name a few.
  • Equine welfare workers – there are many people that work to ensure horses are kept in the best conditions possible for their welfare.  Whether it’s the RSPCA or a horse organisation that sets out guidelines for keeping horses, many workers help to keep horses in good working condition.  At times horses are found lacking in food, water or other necessities for the equine species.  These are often taken in and restored to good health.

The Equitarian Initiative

There are some horse terms that I come across and think: is this correct?  Consider equitarian as an example.  I thought, has equestrian been misspelt?  Not at all!  The Equitarian Initiative is something that I recently became aware of.  In a phrase, it’s a philanthropic initiative that has been set up for the working horses of the developing world.

If your blessed to live in a developed country, then chances are when you think of horses, you don’t think of work.  You consider entertainment in the form of horse races and competitions.  You consider the status and wealth that is often associated with horse ownership.

The Equitarian Initiative | Equus Education

The Equitarian Initiative | Equus Education

In third world countries however, horses are often a means to live for many.  They can carry out labourious tasks with horses and donkeys.  Money can be earned from giving people transport on a horse or in a cart.  Although these equines are imperative to help some families live, they aren’t necessarily looked after as well as they should be.  This could be through a lack of finances, time or perhaps ignorance.

As it states on the Equitarian Initiative site:

“Equitarian Initiative prepares volunteer veterinarians worldwide to deliver health care and education to improve the health, nutrition, productivity, and welfare of horses, donkeys and mules, and to empower their care providers for sustainable change.”

I love this!  I learned about the Brooke Hospital years back and their foundation for helping in a similar theme.  It was all about the working horses of a third world culture and tending to their physical needs.

Equitarian Initiative Projects

Want to check out projects for this year?  Volunteers are welcome!  Head along to – there are locations and dates listed for upcoming projects.  You can check out what these guys are all about on their mission page.  Fascinating stuff!

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