Profile On: Julie-Anne Gower

Before having even travelled and while still planning my trip to Ireland for the Irish National Stud I stumbled across a website that caught my attention with a few words: horses, beach, South Africa.

Julie-Anne Gower along with her husband Clint run Wild Coast Horse Trails on the East Coast of South Africa.  I spent five weeks of absolute heaven learning, riding and breathing horses with them.  Julie-Anne has kindly answered some questions about their trail riding business.

What services are offered by Wild Coast Horse Trails?
We provide horse riding holidays for horse loving people, see notes on Wild Coast Horseback Adventures for all the details.

– 1 to 12 week hands on working horse riding holiday at Sunray farm
– 6 night 7 day Wild Coast Horse Safari
– 8 night 10 Day Surf & Turf Safari
– 1 to 14 day Castaway trails – custom made trails
– Day rides along the beach
– Torstone Sport Horses

How did you get into this equine related business?
I kept seeing other people trying to do this type of thing, and in my opinion they were not getting it right. Finally, we had a cash flow crisis, and a field full of horses, and I put a trail itinerary together, created a web site and waited for a year before my first booking! I was in the right place and the right time and the horse trail agents picked me up and started selling our rides.

The Gap year program developed first of all as a work for board arrangement, but this presented only problems and so I decided to charge riders for staying with us. The demand for this type of experience has grown into a full time business and we now take up to 8 riders at the farm at any one time. We have converted the old farm house into a comfortable cottage for the riders to live in, and developed the whole thing into an extended riding holiday. We have a full time yard manager who oversees the daily routine and also instructs the riding and schooling sessions.

I started breeding horses because I thought that it was a good idea at the time – I am still trying to make money out of it!!
The great thing now is that we can bring our own bred horses into the trails – and that really is rewarding. My dream is to produce competitive endurance horses that will be sold overseas. We are on the cusp of this, as the perfect prospect has to be about 8 years old and have completed 3 x 80 km rides and at least 1 x 120km competition – it’s a very long term project, but we are lucky enough to be able to use the up and coming youngsters in the trails as part of their training – and they are earning their keep at the same time.

How much of your day/week is hands on with horses?
I don’t spend as much time as I would like to! I do all the guiding for the trails, and that is very hands on with the horses. At the farm, I tend to be organising and checking rather than actually doing these days 🙁

In this field is it possible for someone to be a full time professional, earning a livable income?
To earn a living from horses, it really depends on you. Most day ride operations do ok if they are in the right place and have a consistent flow of tourists to support them. They drive old cars, and the house needs painting, but they are doing what they love!

What are the general steps taken to be able to provide such a service to others?
The overnight trail scenario is highly competitive. You have to select your market carefully, and if like me you are remote and rely on international tourists, you have to have representation in Europe and the UK.

Any advice for those interested in pursuing this line of work?
Don’t expect to make it straight off. It takes time and effort – you are planning and working with agents a year in advance for the marketing – so if you start now, only expect returns over the next 1 to 2 years. In the mean time you have to feed and care for the horses and keep them in tip top condition.

Besides being totally horsey and you must be able to ride VERY well and enjoy looking after people, get some field guiding qualification, and some hospitality training. Also, get experience in leading trails with all levels of riders.

Is there anything else with horses you’d love to learn about or try?
I would love to meet and do some work with Richard Maxwell or Monty Roberts. I would love to do a course and improve my technique with training young horses etc.

Favourite horse memory?
When my old man Moonlight comes to me in the paddock, touches me with his nose and says hello; after all the training, sweat, and tears, winning endurance races! Also, having a young horse that you have bred, trained and sold on – do well and bring joy to their humans 🙂

Future goals?
I want to travel the world doing horseback trails and holidays 🙂 To build my horse riding holidays into a profitable business so that I can go on riding holidays!

Best thing about your sport/profession?
I had a client a few weeks ago who came back to do her second trail with us. At 74 years old – what a dynamic woman – she is an inspiration to me in that I can now envision myself still riding for another 40 years! The horses have taught me to be authentic with myself and to others, do everything with love and respect.

“We have fast horses for fast people, gentle horses for gentle people, and for people who don’t like to ride, we have horses that don’t like to be ridden.”

Tags: Wild Coast Horse Trails, horse beach riding, horse riding holiday, trail riding, Julie-Anne Gower, South Africa