There are many products or services out there that become successful and a business is able to build on them. Then in time, the business can branch out into other products and/or services. Mane ‘n Tail Shampoo of Straight Arrow Products seems to be one such example. Originally established by the Katzev family on their home farm, the Mane ‘n Tail shampoo and conditioner products soon became popular for equine enthusiasts.
There is a statement on their site that a well-groomed horse leaves a lasting impression. And isn’t that the truth! And if not, perhaps you could spin it the other way – a badly presented horse leaves a lasting impression! Just not a good one 😉
These horse cleaning products are boasted to be high quality, safe and also effective. As it states on their site:
“These micro-enriched protein based formulas performed incredibly well, providing a down to the skin clean, without being harsh or stripping the necessary oils found naturally in the horses’ coat, mane, tail and skin.”
Mane ‘n Tail Grooming Products
Now more than shampoo and conditioner, Straight Arrow Products are made up of many other things. And yet, the products all have one goal: “to make horse grooming easier, horses healthier while making their owners, happier.”
What horse product or service idea do you have that you can see making a difference in the equine industry? It just goes to show, you can focus on one idea and make this a success and then in time, expand. Chances are if you work in the equine industry, you’re at a level where you can see what may be lacking or desperately needed. As you meet a need in any industry with a product or service, people will embrace it.
“It’s hard to lead a cavalry charge if you think you look funny on a horse.” ― Adlai E. Stevenson II
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