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Attending Horse Events for Business

December 9, 2016 by Christine Meunier Leave a Comment

There are a lot of horse events around the world that you can utilise.  Have you considered the idea of attending horse events for business?

When I worked for the National Centre for Equine Education, we made a point of attending Equitana.  This was a trade show we used to highlight our horse courses.  It was a great opportunity to show what we taught and how (online, flexible delivery, face to face).  We could also meet prospective students.  Plus, it helped people to be aware of us.

Brand awareness is one thing that all horse businesses need.  With that in mind, are you aware of the following horse events around the world?

  • Spoga Horse – International Trade Fair for Equestrian Sports
  • BETA International – the industry’s definitive trade exhibition for equestrian, country clothing, outdoor and pet products
  • American Equestrian Trade Association
  • Equitana

If one of your goals with your horse business is to establish yourself internationally, then a priority should be to know about trade shows around the world that are relevant to you.  From here, research what is involved in having a trade stand and get busy!

Would Your Horse Product or Service Benefit from Attending Horse Events for Business?
Would Your Horse Product or Service Benefit from Attending Horse Events for Business?

Attending Horse Events for Business

There may be a horse trade show in your local state or country.  Otherwise, you may need to look overseas.  If it’s your dream to set up a product or service that is known by all equestrians or horse owners, then trade shows will definitely be of benefit.  The internet is great for raising brand awareness.  However, for many, the opportunity to touch and feel a product – and meet the people behind it – goes so much further in guaranteeing a sale.

“A horse which stops dead just before a jump and thus propels its rider into a graceful arc provides a splendid excuse for general merriment.” ― Philip, Duke of Ediburgh

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Filed Under: Business, Travel

Online Social Media for Equine Businesses – Free Course

December 7, 2016 by Christine Meunier Leave a Comment

Hi everyone!  I thought I had better share the details of one of the upcoming CAFRE courses for the New Year! I’m always up for some online learning – especially when it’s free! Do you have an interest in Online Social Media for Equine Businesses? Then you might want to enrol in this free course!

The email I received indicated:

Online Social Media for Equine Businesses

CAFRE will be delivering their online social media course for equine businesses in January 2017. The course will be delivered completely online and will consist of three presentations over a six week period. There will also be online discussion groups and support and an online assessment to test your knowledge. There will be a certificate of completion from CAFRE.

If you are interested in enrolling in the course, then check out this CAFRE Short Courses link and fill in your details!  The enrol tab is found on the right hand side of the page.

The course will be looking into the likes of:

  • Social media channels and tools
  • Measuring the success of social media and also
  • Monitoring social media
Online Social Media for Equine Businesses - Free Course!
Online Social Media for Equine Businesses – Free Course!

The course is free of charge and will go live on Wednesday 11 January 2017 for 6 weeks.  If you’re interested, then participants need to register online by Wednesday 4th January 2017.  You can’t go wrong with free education – especially if it’s focusing on your horse and business knowledge!

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On a side note, did you know that Equus Education is on Facebook?  Be sure to check it out and like the page to stay updated!  You can also follow me (Christine Meunier) on Twitter for site updates.  And for those on Pinterest, be sure to check out Equus Education here, too!

“A horse loves freedom, and the weariest old work horse will roll on the ground or break into a lumbering gallop when he is turned loose into the open.” ― Gerald Raftery

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Filed Under: Education

Horses: Pictures and Fun Facts about Horse Colors

December 5, 2016 by Christine Meunier Leave a Comment

This book is a short read with a lot of pictures to help emphasise points. For those interested in the varying colours of the horse and a little of the genetics, then this book is worth viewing. The cover easily identifies the topic of horse colours, with a beautiful photo utilised on it. Horses: Pictures and Fun Facts about Horse Colors looks into common coat colours like bay, black, grey, chestnut and brown.

Horses: Pictures and Fun Facts about Horse Colors by Mel Jeffreys
Horses: Pictures and Fun Facts about Horse Colors by Mel Jeffreys

It also explores the colours cremello, perlino, champagne, varying roans and appaloosa and pinto markings and colouring. In total, twenty three different colours are explained, with pictures to further educate readers.

After exploring these colours, Mel Jeffreys provides information about the meaning behind dilution colours and base colours. For those who are interested in learning more, a link to further read about horse genetics is provided within the text.

The book is finished with a diagram of the horse and its points. In this way, readers are able to identify different areas of the horse.  This helps for points that are referred to within the text, when describing varying colours.

Horses: Pictures and Fun Facts about Horse Colors is a short, simple read for anyone interested in further exploring horse colours. The text is to the point and backed up with plenty of photos.

Author: Mel Jeffreys
Non Fiction – any age group
In My Library? Indeed, I downloaded it for free on Amazon.
Want it? Get it now on Amazon.

“He’s of the colour of the nutmeg. And of the heat of the ginger…. he is pure air and fire; and the dull elements of earth and water never appear in him, but only in patient stillness while his rider mounts him; he is indeed a horse, and all other jades you may call beasts.” ― William Shakespeare

Filed Under: Horse Books

Equine Veterinarians Australia

December 2, 2016 by Christine Meunier Leave a Comment

Equine Veterinarians Australia - would it Benefit Your Career?
Equine Veterinarians Australia – would it Benefit Your Career?

Perhaps you’re aspiring to get into a particular field or you’re already in it.  Either way, it’s important to know about associations that can assist you.  This may be in the form of learning new skills or facts.  Or perhaps it’s in updating your qualification and also networking in the industry.  Equine Veterinarians Australia (EVA) is one such organisation.  It should be of interest to aspiring veterinarians within Australia!

Equine Veterinarians Australia offers many benefits.  As it states on their site:

Equine Veterinarians Australia (EVA) is a special interest group of the Australian Veterinary Association (AVA) and the premier provider of continuing professional development for equine veterinarians in Australia.
With an emphasis on providing the support members need to remain at the forefront of equine veterinary medicine, EVA also represents the interests of members to governments and equine industry groups.
EVA maintains strong links with both equine organisations and horse owners. An important role for EVA is providing both advice and information to the people who care for horses to ensure that Australian horses enjoy the best possible health and welfare.

It should interest you as you pursue a particular equine career, to find such associations.  They can greatly benefit your learning, networking and also provide other opportunities.

Equine Veterinarians Australia

The EVA provides lectures to increase your knowledge.  They also offer the opportunity to be listed as a vet online.  There is also information regarding the Bain Fallon Memorial lectures.  These offer a week of world class equine veterinary continuing education.

For those who may be interested in the Bain Fallon Memorial event in 2017, which is held in July, there are scholarship opportunities.  Applications open in February of 2017.  The scholarship offers a spectacular chance for those wanting to network in both the veterinarian industry within Australia and with international veterinarians.

“I don’t like people,” said Velvet. “… I only like horses.” ― Enid Bagnold,

Filed Under: Career, Education

Conservation Grazing and Horses

November 30, 2016 by Christine Meunier Leave a Comment

I have started reading a book on ponies by Jenifer Morrissey. It is titled The Partnered Pony. One of the first chapters highlighted a job that a particular woman’s ponies had been carrying out since 2010: conservation grazing. In fact, she says:

Beginning in 2010, my ponies have done a very different kind of work. As conservation grazers, their job is to keep down the shrubs and coarse grass to keep the habitat suitable for rare butterflies to breed. I have no idea what my ponies and I might do next, but I’m sure they’ll do well. They’re all-rounders!

Conservation Grazing and Horses

What an interesting concept! This woman and her ponies are based in the United Kingdom and a quick search online allowed me to come across the Grazing Animals Project. The focus is on encouraging grazing from animals that helps to benefit wildlife, landscape and also cultural heritage.

Conservation Grazing and Horses - does it Interest you?
Conservation Grazing and Horses – does it Interest you?

The benefit of conservation grazing is twofold.  It meets the welfare needs of livestock whilst also allowing natural processes to occur. It is a process that focuses on less intensive land management techniques. The type of livestock utilised for conservation grazing takes into consideration feeding preferences of stock, their physiology and also animal behaviour. According to the GAP website:

Grazing livestock and associated activities played a key role in the formation and maintenance of many semi-natural habitats including grassland, heathland and pasture-woodland, through slowing or altering the successional trajectory of these habitats towards increased woodland cover. In addition to maintaining or restoring such habitats, grazing is also an essential component of many habitat (re)creation projects for example managed reversion from arable fields to species-rich grassland or the recreation of heathland.

I had never considered the use of horses or ponies by doing what they naturally do. And yet how wonderful to make use of grazing animals to benefit a particular habitat!  If you’re curious, you can read about the Focus on Equines section of their site. Training is also provided as shown on their site.

Filed Under: Education

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