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Gate to Great – Retraining Racehorses

April 26, 2017 by Christine Meunier Leave a Comment

Perhaps you have a desire to train horses as your equine career. Recently I was made aware of a setup that focuses on retraining racehorses.  It’s known as Gate to Great. Once the horses have finished racing, they can be unsuitable for riders of other disciplines – especially those who are inexperienced riders.

That said, I know of a long list of people waiting to take on ex-racehorses local to me! A previous employer at the local track always has people asking him about horses he needs to re-home after racing.

Gate to Great appears to be a setup where horses are taken in, retrained and then re-homed. Love the idea! Perhaps a similar setup could appeal to you for a business idea?

It states on their website:

“Under the program name of “Gate to Great Geldings”, we provide a rehabilitation process that gives Thoroughbred geldings a chance to recover from the rigors of a racing career and time to develop new skills outside the backside environment. Relying on our experience using Thoroughbreds for ranch work, we expose former racehorses to tasks necessary for success in new vocations, be it on the range or in the arena.”

Gate to Great - Retraining Racehorses
Gate to Great – Retraining Racehorses

Like humans, horses don’t need to be made redundant after they’ve finished a particular career. Especially a horse that has raced. Often this profession is short lived and horses can find themselves retired even before they’ve fully matured. If they aren’t to be used for breeding, then they should be considered for a new riding career.

Gate to Great Training Program

There are many people who love to take on off the track thoroughbreds and then retrain them. It’s great to see a program that is set up and follows a particular philosophy for their horses. What great OTTB retraining program or trainer do you know of?

Filed Under: Business, Career

Forageplus – Forage and Soil Analysis for Horse Environments

April 21, 2017 by Christine Meunier Leave a Comment

Recently Equus Education received a new follower on Twitter – Forageplus. Curious, I had a look at their profile. Set in North Wales, it turns out that these guys focus on welsh horse supplements, forage and soil analysis as well as managing horse environments.

As it states on their website, the Forageplus team mission statement is:

“To promote whole horse health using the ideas of the leading horse educators around the world. To create value and make a difference to equines and their horse owners through good science and information that works.”

I love that we live in a time where science and education is being used to better horses lives as much as possible. Whether it’s to do with saddle fit and function as in equine ergonomics or better nutrition practices after studying the horse’s digestive system – it’s all good! We’re continuing to learn and better understand this great species. Consequently, we’re able to more effectively meet their needs and this will continue to improve.

Forageplus - Forage and Soil Analysis for Horse Environments
Forageplus – Forage and Soil Analysis for Horse Environments

If you explore the Forageplus website, you’ll see that they offer many services, including:

  • Soil analysis – what’s in the soil on your property affects the types and quality of grasses. This in turn affects your horse’s digestive system.
    • Knowing what’s in the soil and what’s missing means that property owners can make adjustments that are better for the land and their horses.
  • Forage reports – this looks at the varying minerals in the forage you’re feeding your horse as well as the nutritional make up. It’s a great way to see what you’re really giving your beloved equine and what may be lacking.
    • Everything needs to work in balance; too much of one thing can affect the right amounts of another.

It’s great to see another business that has a passion for horse nutrition and health. The website offers many products for horses as well as free articles relating to horse health and digestion. Why not check it out?

Filed Under: Business, Education

The Ultimate Equine Image Site

March 29, 2017 by Christine Meunier Leave a Comment

Have you considered the idea of stock photo sites? Or more specifically, a stock photo site that focuses on horses? I believe this could work as a horse related career. And why? Because there are many markets out there where an equine image needs to be bought and utilised:

  • For horse blogs and articles
  • On horse book covers
  • Horse photos for educational resources
  • On logos for horse businesses
  • Horse images for screen savers and desktop backgrounds

An Equine Image Platform

Going that one step further, I believe that there is room for an equine image platform. What would be offered on this? Images for the abovementioned points. But on top of this, there could be access to a certain number or type of images for a monthly fee.

People can also gain access to tools that can help them to develop images. For example, they could download an image for their next horse book cover. Then they could use tools offered online to add in a title, author’s name and other book details. They could even add other images or effects to the photo, ultimately creating their book cover online.

Would you Utilise an Equine Image you could Personalise Online?
Would you Utilise an Equine Image you could Personalise Online?

The same could be said for magazine covers and Pinterest images for a blog post or website page. It would also be possible to create horse logos for a business.

The general idea is that this platform provides the horse images and the capability to turn these photos into a graphic for professional use. There are many horse businesses out there with an online presence. Having one place they could go online to find appropriate photos and generate graphics could be something they’re willing to pay a monthly fee for.

On a side note, you could also encourage photographers to submit stock that could be sold at a flat rate and they receive a commission. You earn and they earn. Another equine passive income streams possibility!

Filed Under: Business

Equine Podcasts as a Business Tool

March 22, 2017 by Christine Meunier Leave a Comment

Recently I attended a friend’s wedding and got talking to the husband of one of the bridesmaids. He made reference to a podcast host and hosting network that he and a mate currently provided – New Pod World Order. This was done at a fee to those who wanted to be able to create a podcasting channel.  In time I got to thinking – equine podcasts!

There are equine channels on YouTube and horse related radio stations. Websites and blogs are numerous. So why not a podcast that relates to horses?

This is another topic that is only limited to your imagination and knowledge. Equine podcasts could build up a large following over time. How great to be able to tune into a particular horse trainer or someone else who is known in a certain field relating to horses? Racing, breeding, nutrition; the list goes on.

Equine Podcasts - Would you Listen?
Equine Podcasts – Would you Listen?

Equine Podcasts

What I love about the idea of a podcast is that you can download the audio file and listen to it later, or again! Perhaps you have a particular horse professional whose knowledge you’re really benefiting from. How great to be able to download their audio files and listen to them in your car or on your iPod later! Perhaps you can even listen to the audio just before you work with or ride your horse. In this way, the information is fresh in your mind for you to implement. Great!

Some people learn better from hearing, rather than reading. And if your eyes don’t like the idea of sitting in front of a computer screen for too long, then equine podcasts may be just for you! Horse information in audio form can be just as beneficial as the written form.

So how can this be turned into an income earner? If you’re providing valuable information, you could charge a fee for the files. People could pay to download the files, or they could pay a monthly subscription fee and have access to any/all files that you record.

Another option is to offer your audio for free, but to promote products within your podcasts. As people gain interest, they can check out these products on your site and purchase them.  An example of a horse related podcasting setup is Strides for Success. Why not check them out?

Filed Under: Business

Equi-Promo – Promotion Products for Equine Events

March 3, 2017 by Christine Meunier Leave a Comment

I was recently made aware of another horse type of business through Twitter. Some may be familiar with a previous post on Equus Education about an equine events planner. Well perhaps they would work in collaboration with something like Equi-Promo. As it states on their website:

‘Equi-Promo is here to provide you promotional products for all of your equine events! Whether you’re going to a 4* event, you want to help advertise your club or you need to decorate your venue, we have the perfect products for you. From mugs to banners, pens to flags, we can meet all of your promotional needs and help to get you noticed! Please do not hesitate to contact us to discuss our products and what would work best for you, we’re always happy to help!’

Equi-Promo - what Horse Products would you use in Your Equine Business?
Equi-Promo – what Horse Products would you use in Your Equine Business?

I love how this information identifies some different types of events where their products could be of benefit to people. Firstly, a horse riding event at the top level – 4*. And then there is reference to a horse related club.  This could be a leisurely riding club, pony club or another kind of horse related club.

Equi-Promo

Or perhaps you have a venue for your horse related event – they can help in this area, too! I love that there is a company that focuses on equine promotional products.  This could be alongside having someone in particular to help organise your horse related event. Equi-Promo is a great business idea with a horse focus.

To be able to turn to someone who can help set up products with your horse business on them is a great thing. If they are particularly in the know about horse related businesses, then perhaps they will have horse specific products that you can make use of, too. It’s one thing to promote your business with horse products. It’s another entirely to have industry useful products with your logo and business name on them.

Filed Under: Business

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