Equus Education

Your Horse Career Starts Here

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • Home
  • 100+ Horse Careers
  • Courses for Horses
  • EE – Equine Careers
  • Reviews – Fiction and Non Fiction
  • Blog

Profile On: Ashley Furler, Barefoot Hoof Trimmer

February 12, 2023 by Christine Meunier Leave a Comment

I recently heard about Ashley through an equine business group on Facebook. Ashley was kind enough to answer some questions about her career as a barefoot hoof trimmer. Read below.

How much of your day/week is related to horses?
Between Furler Equine and Marley, at least half of my day is usually spent with horses. And in true horse girl style, much of the rest of my day is spent reading, writing and talking about horses online or with my husband and friends.

What is it exactly that you do?
I’m a barefoot hoof trimmer, and online equine store owner although I have only found enough time to list one item in my store so far. But it will grow!

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Absolutely. Farriers and barefoot hoof trimmers are in very high demand and most people struggle to find one that suits them and their horse or that is willing to come often enough for their horses’ needs.

I’ve heard many times that clients have had trouble with farriers/BFTs simply because they won’t answer their messages. If you are an:

  • effective communicator,
  • good at responding,
  • consistent with your online content,
  • good at what you do
  • and have done your local research to see if there is need of another hoofcare worker, there’s no reason you shouldn’t get as much work as you need.

What are the general steps taken to be employed in such a role?
Hoof trimming is something that you need to be passionate about to do for work as there aren’t many employment opportunities for trimmers. So you will most likely need to run your own trimming business.

It is also very hard physically and takes a lot of patience. It takes a bit to learn as the courses aren’t easily accessible all over Australia, and you need to get it right for the horse or you can do a lot of damage.

To be a farrier you do an apprenticeship under a master farrier. This is where you learn to do shoes and it’s a different philosophy of care to barefoot hoof trimming. To become a barefoot hoof trimmer, there are multiple courses online and small courses that pop up around Australia.

The only certified one I know of here is ACEHP’s 12-month course which has an in person element down in Tasmania then the rest of the course is done working with your local ACEHP trimmers.

Profile On: Ashley Furler, Barefoot Hoof Trimmer | Equus Education
Profile On: Ashley Furler, Barefoot Hoof Trimmer | Equus Education

I find the best place to start learning is with your own trimmer/farrier and once you feel confident and know the theory to keep your horse safe, practise on your own horse. Many hoof trimmers, including myself, are happy to teach you some basics while out doing your horses’ hooves. Ask a lot of questions.

Learn what a good trim is through reputable online learning sources like David Landerville, Progressive Equine Services and Hoofcare and The Equine Documentalist. Don’t just take your trimmers word for it, do your own research. Just like with the rest of the horse industry, there’s no standardisation of protocol.

Everyone has they’re own ways of doing things and not all of them are beneficial to the horse. Learn why they’re doing what they’re doing and if it can be done in a way more beneficial to the horse.

Profile On: Ashley Furler, Barefoot Hoof Trimmer

Once you have done the course in barefoot hoof trimming, practise, practise and practise some more! Keep learning from other trimmers as much as you can, never stop learning.

Finally, if you’ve never done a business course or run a successful busness, I would highly recommend such a course, as the hard truth is statistically, most new businesses fail. Yet another reason you need to be passionate to make it work. I’m doing a business course through TAFE Queensland and also network with other horse business people for support.

Favourite horse memory?
Seeing my brumby mare, Marley, for the first time. I got her from a brumby rescue where I was lucky enough to be the first to choose her out of the lot. I saw her straight away and just loved her.

She is a blue roan so she stood out and she seemed to be taking care of the other horses who were a bit scared since they weren’t sure what was happening. I sensed an instant mother-like vibe about her. She is caring, nurturing and kind and I just loved her straight away.

Future goals?
For Marley, we are just about to buy our first acreage. This has been my goal for the over 4 years that I’ve had her, finally living with my mare and find her another horse friend for company.

For my business, I’m wanting to focus it more online in the future; create courses, sell products, sell books if I can ever finish writing one! I also would love to run hoof trimming courses/clinics from our property.

Best thing about your sport/profession?
It’s absolutely fascinating and you never stop learning. Hooves are incredible structures and a good trim and right advice followed by the owner, makes the world of difference to the horse. It’s very rewarding seeing the improvement in their hooves.

Filed Under: Business, Career, Profile On

Equinet – a Farrier Application

January 21, 2023 by Christine Meunier Leave a Comment

It really is a delight to work in the field of equine education. Over the past year, my workplace has come to be offering a farriery qualification. One of these students made me aware of Equinet. This is a farrier application.

Although I am not a farrier – and do not have skills in hoof trimming! – I can assist with regards to health care, poulticing and bandages of the lower leg, horse handling skills and understanding equine behaviour.

Because of this, I was asked to assist with training and assessing a couple of the first year units. It was such a different dynamic – mainly young men – to the mostly young women that I often teach. It also provided opportunity to learn about different jobs and skills.

Equinet – Farrier Application

Recently one of the young apprentice farriers made reference to Equinet. It is an application that he and his father hoped to use in their farriery business. I made a note of this, not being familiar with it myself. It’s always good to learn about new horse related applications!

Equinet - a Farrier Application | Equus Education
Equinet – a Farrier Application | Equus Education


This application created by Mustad has been created for ‘making business easier for farriers’. Currently the application is only for use in Australia and New Zealand. But it has been downloaded by more than 700 hoof care professionals. So, if you’re in the hoof care industry in Aus or NZ, perhaps this application may be of interest!

With this application, you can:

  • create horse entries,
  • schedule appointments,
  • manage inventory,
  • place product orders,
  • manage finances
  • and collaborate with your team

You can learn more about the application on the Mustad site. It is available in the AppStore and on GooglePlay. What horse application makes your life that much easier? I’d love to know! Leave a comment.

Filed Under: Business, Career

Profile On: Shelley Paulson, Equestrian Advertising & Editorial Photographer

December 5, 2022 by Christine Meunier Leave a Comment

Another person I recently reached out to on LinkedIn about being profiled was Shelley Paulson. She was kind enough to provide some incredible detail for budding equine photographers! Read on below.

How much of your day/week is related to horses?
I live on an acreage and care for my own horses, and my work is 100% horse-related. So I would say at least 75% of an average day is related to horses.

What is it exactly that you do?
Primarily, I am a Commercial Equine Photographer. This means I work with brands and businesses to create photos and videos to help them market and communicate their value to customers. I also have an extensive Equine Stock Library companies and magazines use when they need images for publications, social media, and marketing projects.
Profile On: Shelley Paulson, Equestrian Advertising & Editorial Photographer | Equus Education
Profile On: Shelley Paulson, Equestrian Advertising & Editorial Photographer | Equus Education


Secondarily, I have a mentoring and education program for Equestrian photographers. I offer small group mentorships, standalone courses, and many free resources. This is to help equestrian photographers grow in their skills and gain the confidence they need to take better photos and grow a successful business.

Multiple Income Streams

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, but it can be a challenge. I live in Minnesota, so the season when I can offer portrait sessions is painfully short. This is what led me to create multiple income streams to help me continue earning money throughout the year. Depending on where people live, they may find the same issues and struggle to have a full-time business unless they plan to travel to warmer states to work in the winter.

Profile On: Shelley Paulson, Equestrian Advertising & Editorial Photographer | Equus Education
Profile On: Shelley Paulson, Equestrian Advertising & Editorial Photographer | Equus Education
The other challenge is that many photographers start out doing it as a hobby they are passionate about and aren’t trained in how to run a business. This generally leads to undercharging and burnout from working too many hours for too little money. Pricing for profit and understanding how to run a successful business are two strong predictors of success for equestrian photographers.

What are the general steps taken to be employed in such a role?
If someone is still in high school and considering becoming an equestrian photographer, I recommend finding a college with an entrepreneurial or small business major. Photography itself can be learned outside of the college setting, but business education is harder to find.

Profile On: Shelley Paulson, Equestrian Advertising & Editorial Photographer

Favourite horse memory?
Last summer, I added a beautiful dunskin Morgan filly to my herd. She was born at a friend’s farm just a few minutes from where I live. So I spent as many evenings with her as I could from the day she was born. I remember one evening in particular when she lay in the grass and let me lay next to her with her head curled under my arm. I’ll never forget that feeling.

Future goals?
Last summer I went to Iceland for an equine photo tour. I returned renewed from the experience and with a beautiful portfolio of images. I would like to plan more trips like that where I get to photograph horses and experience parts of the world I’ve never been. In 2024, I’m hoping to visit South Korea and photograph horses there.

Best thing about your sport/profession?
I recently asked photographers who have been through my mentorship WHY they do Equestrian Photography. Not a single person said they did it for the money. I love that my profession is driven by a love for horses and their owners.

Filed Under: Career, Education, Profile On

Palomino and Pinto Editing

September 24, 2022 by Christine Meunier Leave a Comment

Back in 2016, I wrote about a niche area that fascinated me in regard to potential work. Still today, I believe if I wasn’t in a horse educational role that I love, I would look into editing horse books! It seems I am not alone. Enter: Palomino and Pinto Editing.

Joyce Bloemker of Palomino and Pinto recently reached out to thank me for the above post on Equus Education from back in 2016. She indicated this was also her passion and if you view her site, you will find this to be true!

I love everything about books, writing, and horses. This is a place where I combine all my passions. Check out the editorial services I offer for authors and my blog where I write about my horses.”
Palomino and Pinto Editing | Equus Education
Palomino and Pinto Editing | Equus Education

Joyce has recently branched out into the world of editing books. Interested? Be sure to have a look at her site linked above. As I stated back in my 2016 post focusing on Equine Editors, finding a horsey editor to review your horse book can have an added bonus: they know horses.

Good editors can pick up on spelling errors, grammar inconsistencies, formatting errors, and sentence structure issues. And of course, this will be beneficial to any author. But one that knows horses can pick up on details that a non-horsey editor may not. Whether it be fiction or non-fiction, the horse information should be correct.

So if you’re in the business of writing about horses, why not check out this new editor who also happens to know horses?

“My troubles are all over, and I am at home; and often before I am quite awake, I fancy I am still in the orchard at Birtwick, standing with my old friends under the apple trees.” ― Anna Sewell, Black Beauty

Filed Under: Career

Profile On: Ginny Telego, Organizational Change Partner

May 12, 2022 by Christine Meunier Leave a Comment

I recently saw a post by Ginny Telego on LinkedIn that had me reach out to her. I love discovering new horse careers and qualifications! She was kind enough to be profiled and share about her work that can include horses!

How much of your day/week is related to horses?
Every day! I have 4 horses of my own – Wager, an Appendix Quarter Horse gelding; Gia, a solid APHA mare; Cookie, a Miniature Horse mare; and Carmel, a Miniature Horse gelding.  My business is focused on equine assisted learning.  So when I’m not doing something related to caring for my horses, I’m doing marketing and other administrative work for my equine assisted learning business.

Leadership Development with Horses

What is it exactly that you do? 
The “umbrella” of the work I do through my business, The Collaboration Partners, is providing experiences for organizational and community leaders to develop the capabilities they need to navigate through uncertainty with vision, understanding, clarity, and agility.  The majority of my leadership development work is done in partnership with horses; I also coach leaders and facilitate leadership development without horses. But the work WITH the horses is far more powerful and engaging for my clients!

Ginny Telego, Organizational Change Partner
Ginny Telego, Organizational Change Partner

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Is it possible? Sure – anything is possible. Is it reality? It depends.  I can’t say that it’s easy to work full-time in the field of equine experiential learning and earn a livable income.  A “livable income” is going to look different for different people in different areas of the world.

I can tell you that I do make enough money from my equine experiential learning work to pay all of the annual expenses for my four horses as well as contribute financially to my personal expenses.  My husband is a Project Manager for a tech company.  So between us, we are able to provide a comfortable life for ourselves due to the low cost of living where I am located in North Central Ohio.

The main challenge for me, since the primary work I do is in the Organizational Development field, is that equine experiential leadership and team development is still fairly unknown to the people who are coordinating training and development for their organizations.

I recently co-facilitated a 3-day equine experiential leadership development program.  It was for senior executives of a Fortune 500 company with another equine experiential leadership development company that contracts for my services.  The two program managers of the company’s Learning and Development office attended as observers (the 3 days with the horses were part of a larger 6-month leadership development program they were piloting).

While talking with the two program managers at the end of the second day – after they had observed the experience that we were providing with the horses along with the debriefing conversations we led – they marveled at what the leaders in the program were gaining from the experience.  They said “We had NO idea something like this existed!”

At the end of the third day, they were talking to us about bringing the leadership team back to do another program with us at the end of the 6-month pilot program.  This was so the participants could SEE and EXPERIENCE the progress they made throughout the program.

What we know in the area of equine experiential learning with organizations is that a) sending their people to do leadership or team development with horses is not something they actively seek out unless someone else they trust tells them about it; and b) people have to experience the work in order to really understand what it is (and what it’s not – which is riding or learning horsemanship).   Collaboration with other equine experiential leadership development facilitators is a much more productive means to create a viable business doing this work.

Profile On: Ginny Telego, Organizational Change Partner

Now, if you are interested in doing equine experiential learning with youth – say for developing life skills – or doing equine assisted psychotherapy, you may be able to garner a more steady revenue (which may or may not be a livable income depending on your overhead to have a horse facility and horses) once you establish yourself in the field and develop relationships with the organizations that will fund those kinds of programs.

What are the general steps taken to be employed in such a role? 
The short version of this answer is:

  1. LOTS of experience learning about horse behavior and herd dynamics through hands on interactions with all kinds of horses – especially horses that are not “dead broke” riding horses.  The essence of equine experiential learning is that the horses are given permission to just be horses. They aren’t disciplined for rubbing their head on someone, or moving while someone is holding them, etc… Everything horses do is simply information, and they are always responding to the energy around them.  If the person holding the horse is nervous or excited, the horse is picking up on that energy and trying to figure out what to do with it because horses MOVE their bodies as a way to manage energy that comes at them from people or other horses.  They are genius at teaching people how to manage their energy to effectively influence others in a non-threatening way.
  2. Training in a model of equine experiential learning that is congruent with the work you want to do.  There are a multitude of quality organizations around the world that train people to do this work. And it’s important to do your research on them before investing the money to get trained and certified.  Some training organizations are focused on equine assisted psychotherapy; some are focused on equine assisted learning (non-therapy based work like leadership development or life skills development); and some are focused on equine assisted coaching.  I am a Certified Advanced Practitioner and Master Trainer through E3A (Equine Experiential Education Association).
  3. Education – again, this depends on the path you want to follow (primarily therapy versus non-therapy).
    1. If you are interested in doing any type of therapy based work in partnership with horses, you either need to be a licensed mental health professional (and training in a therapy based model of equine assisted psychotherapy or therapeutic riding if that’s what you want to do).  Or get trained in a therapy model of equine assisted psychotherapy and partner with a licensed mental health professional.
    2. If you are going to work with organizations to do equine experiential leadership development, it helps to have education in some kind of organizational management field as well as experience working in the corporate world.
    3. If going to do life coaching or other personal development, it’s recommended to have some kind of coaching certification.
  4. There aren’t a ton of jobs in this field as a facilitator. Most of the people doing the work are self-employed and work as contractors.  Some therapy based programs do hire people.  These are most often non profit organizations and pay is likely on the lower end of the scale unless you are a therapist.  So having some education in entrepreneurship and running a business is REALLY helpful.

Favourite horse memory? 
Oh gosh, there are so many…. 43 years with horses creates a lot of memorable moments with a lot of horses… 😊  I think my favorite memory would have to be with my very first pony, an unregistered POA that my Dad got for me for $100 when I was 13. That pony put up with so much from me…

My dad passed away just before my 14th birthday and the moment I received the news from a pastor in my town, I ran to our barn, saddled Chief, and just started riding.  As I sobbed in the saddle, he just gently walked, letting me bury my head in his neck.  I didn’t realize it until many, many years later, but I was so grateful for him supporting me at my darkest hour.  Someday I hope I see him at the rainbow bridge so I can thank him.

Future goals? 
To grow my business and help make equine experiential leadership development something that organizations are seeking as the primary option for developing their people (meaning I don’t hear them say “I had no idea this existed!”).  I also want to continue mentoring new facilitators coming into the field.

Combining Your Passions

Best thing about your sport/profession?
I get to combine the two things I love most – horses and coaching people to their fullest potential. And get paid for it! (The travel is fun too!)

About the author
Ginny Telego is President of The Collaboration Partners, a consulting firm she founded in Ashland, Ohio.  She travels in the U.S. and Internationally to facilitate equine experiential leadership and team development with organizations; provides facilitation expertise both in person and virtually; and trains and mentors coaches in the field of equine experiential learning.  Ginny has a Masters Degree in Business Psychology and is a Certified Advanced Practitioner and Master Trainer with the Equine Experiential Education Association (E3A), an international organization that trains and certifies practitioners in equine assisted learning and coaching.  She and her husband, Greg, have 4 horses and live an exciting life with 3 Australian Shepherds.

Filed Under: Career, Profile On

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 110
  • Next Page »


Subscribe to Equus Education

* indicates required
Email Format

Categories

Recent Posts.

  • The Girl who Rode the Wind by Stacy Gregg June 12, 2025
  • Kody’s Capers Finding Joy by Terri Abattiello May 31, 2025
  • Equine Assisted Learning Fund through Equine Connection May 27, 2025
  • Gallop into Summer Reading May 17, 2025
  • Unbridled Faith: Devotions for Young Readers by Cara Whitney May 12, 2025

Horse Books on Kindle Unlimited by EE Author, Christine Meunier

Equus Education Store at TeachersPayTeachers

Equus Education Store at TeachersPayTeachers (Click to visit)
Equus Education Store at TeachersPayTeachers (Click to visit)

About Equus Education

You will find equine careers profiled on this blog and people interviewed who are making a career in the horse industry.  Equus Education aims to show others that horses can indeed be a sustainable career.

Explore this blog to find your horse career!

Want to be kept in the loop about future posts?

Privacy Policy for EE

Click to view Equus Education’s Privacy Policy

Copyright © 2025 · Outreach Pro on Genesis Framework · WordPress · Log in