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Profile on: Linda Shantz, Equine Author and Artist

April 9, 2024 by Christine Meunier Leave a Comment

Equine author and artist Linda Shantz, has been kind enough to answer questions about her horse related careers. Read on below!

How much of your day/week is related to horses?
I spend about five hours a day, seven days a week with horses or in the barn, then from two to four hours a day painting or preparing to paint, and writing or preparing to write (about horses!)

What is it exactly that you do?
These days I have multiple income streams. I have my own horses plus I foster one for a racehorse aftercare group. I’m also an oil painter, doing both commissions and work for galleries of horses and other animals. And, as if that’s not enough, I write Equestrian Fiction set in the world of North American horse racing.

In this field of work, is it possible to be a full-time professional and earn a liveable income?
It’s definitely possible to earn a full-time income from any of those three jobs. When I still did racetrack layups and broodmare management, I made a full-time income from that which my artwork supplemented nicely. I started publishing about the time I stopped doing track layups and broodmares, and that income was able to replace my farm income. I like not having all my eggs in one basket, so to speak!
Profile on: Linda Shantz, Equine Author and Artist | Equus Education
Profile on: Linda Shantz, Equine Author and Artist | Equus Education

What are the general steps taken to be employed in such a role?
While it’s certainly possible these days to get a formal education in any of the areas I work, as an artist and author I’ve always been self-taught, and in the horse business, though there are more opportunities to be formally educated, hands-on experience still trumps a piece of paper.

Regardless of which route one takes, hard work and determination is key. I’ve spent hours painting, hours writing, and hours in the barn! I do like to supplement that experience with formal learning opportunities such as workshops, conferences and symposiums, which lets me focus on areas of particular interest to me.

Favourite horse memory?
That’s a hard question! I have so many. I have had a couple of tough rehab cases that come to mind, both of which had nothing to do with racing injuries.

One was a mare who was diagnosed with a significantly displaced fractured pelvis when brought to the local veterinary surgical clinic. The injury had happened on a layup farm, and she came to me afterward. It was touch and go for the first few weeks, but after four months of strict stall rest, then a long, careful rehab plan, she even went back to the races. She didn’t return to her earlier form so she was retired after two starts, but she went on to a riding horse home.

Future goals?
At this stage in my life, my only goal is to keep doing what I’m doing for as long as I can! The horses get me up in the morning and keep me moving (important with the injuries, aches and pains I’ve collected over the years!) and writing and painting keep my brain occupied. I would, however, like to check off a couple of big bucket list items. I’d love to make it to France for the Arc, go to the races anywhere for anything in the UK, and get to the Melbourne Cup!

Best thing about your sport/profession?
I’m never bored with my job. I get to help horses and make people happy with my artwork and books.

Be sure to check out Equus Education’s review of Bright, Broken Things by Linda Shantz whilst you’re here!

Filed Under: Profile On

Profile On: Jay Hunt, Equine Video Pro

March 11, 2024 by Christine Meunier Leave a Comment

Recently I came across Equine Video Pro on Instagram. I reached out about this horse focused niche and Jay was kind enough to answer some questions about this kind of work!

How much of your day/week is related to horses?
Most of my time. I ride and have a horse so my spare time is spent at the yard. My work time is increasingly horse based as well.

What is it exactly that you do?
I am a video producer. I run a video production company that makes films for anyone that wants to outsource their content from longer form content to social media films. During covid I put the smartphone training I do online as a course which is aimed at small business owners who want to grow their brand or business online.

Last year I made Equine Video Pro which is an online course for equestrians.

Profile On: Jay Hunt, Equine Video Pro | Equus Education
Profile On: Jay Hunt, Equine Video Pro | Equus Education

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, video has provided me with a living. I used to work in TV. I trained at the BBC in London and worked on tons of TV shows.

In 2007 I set up my own video production company and have had to pivot and evolve over the years, to keep abreast of changing video needs which has kept me busy.

What are the general steps taken to be employed in such a role?
It is not just a case of using a smartphone to shoot video today. A lot of people say they are videographers, but it is hard to have all the skills needed to set up, produce, direct, script edit and market video. So I always advise people to play to their strengths and niche down on providing a service that plays to your skills.

In the equestrian world having video skills is very useful for younger people. I have a lot of riders who have paid for their grooms to do my course as they need so much footage now for owners, sponsors and colabs that having a member of staff who can shoot is a major plus point.

Yard owners find they can promote their business and tack shops have all taken to producing their own content. For equestrians it has been really important to learn how to do it all on your smartphone. So I created the course to show people how to do everything on the phone and on the move as that is the reality of life for many.

I also do a lot of work with vets and equestrians wanting to set up their own online training courses and that’s been a game changer for many of them, realising that they can learn how to make their own course content.

Favourite horse memory?
Aged 12 on my pony Arabesque at Pony Club camp. We got to go to Goodwood House in Sussex which is the most beautiful stately home and we were allowed to do our dressage tests on the front lawn. Never had such a glam time since!!

Future goals?
To be able to help more equestrians with video. I created the course as I saw so many equine businesses getting left behind and I wanted to help non techie people who hate social media find an easy way to create content that worked for them. It’s been really great working with a group of people where I so totally understand their pain points.

Best thing about your sport/profession?
Having friends from 6 to 60. I love how a passion for horses brings people together and horse people are a good crowd. They all have an opinion that’s for sure but when the chips are down horse people are the ones that really get what’s going on and help you out.

Filed Under: Profile On

Profile On: Sarah White, The Copy Jockey

May 7, 2023 by Christine Meunier Leave a Comment

I stumbled across The Copy Jockey on Instagram recently and just had to check it out. I don’t know about you, but when I see the word ‘copy’, I think of someone who writes for others. And of course, with ‘jockey’, I think horses! Sarah of The Copy Jockey, was kind enough to answer some questions about what she does.

How much of your day/week is related to horses?
I work as an equine copywriter, so all of my working week is horse-related. I have an ex-racehorse so I spend time with him every day, but not as much as I’d like due to family responsibilities! And I have two ponies for the children. These take up a lot of time, whether feeding, moving, brushing, leading the children around, lunging etc. So the majority of my time is horse-related!

Profile On: Sarah White, The Copy Jockey

What is it exactly that you do?
I’m an equine copywriter so I help equestrian-based businesses with all their marketing words. This could be writing their websites for SEO optimisation (my specialty), sales pages, SEO-optimised blog articles, email sequences or lead magnets, or other copy (words) for marketing and selling.

Profile On: Sarah White, The Copy Jockey | Equus Education
Profile On: Sarah White, The Copy Jockey | Equus Education

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, I believe it is. I am part-time (IN my business, working ON your business never ends) as I have a limited number of hours every week between school and daycare hours to do client work. But copywriting is a career where you can earn a good income, and niching down as I have means my client pool may be smaller, but it’s more targeted, so once you build your business up and get your name out there, the sky’s the limit.

What are the general steps taken to be employed in such a role?
I set myself up as my own business, so this means I have had to learn all about running a business and what comes with that. This includes learning how and where to market yourself, learning SEO and website fundamentals, how to ‘do’ social media. How to do your financial accounts, and even how to do techy stuff on computers/Google Docs/Word etc!

Gaining employment

If you want to do copywriting as a career, or to be employed in the marketing sector, you need a good grasp of what SEO (Search Engine Optimisation) is, how it works, and how to do it, as copywriting goes hand in hand with SEO. Just keep learning and upskilling yourself in all areas of marketing and copywriting. (AI and how that works is the latest ‘thing’ to learn.)

Favourite horse memory?
Plenty of favourite moments, with different horses. Fantastic days out hunting on my gorgeous big racehorse Roger (when he wasn’t pulling my arms out), galloping over big hedges while team chasing on my heart horse Foue, winning events on my pony club horse Dolly. Or even further back, beating everyone, including the boys, at every showjumping competition on my little New Forest pony, Candy, when I was 10/11 years old!

Future goals?
To keep growing my business, as and when I get more time when my littlest children start school/become more independent. I would like to create some courses to help clients further with SEO, website creation, their marketing words… Also, to spend as much time in the saddle and riding with my children as I can!

Best thing about your sport/profession?
I get to work with all kinds of equestrian businesses. And if I’m in the mood for shopping, it’s awesome, as I know exactly who to go to for riding tights, or horse supplements, or saddle pads! (If you’re trying to save money that month, the temptation is not so great!)

Have you got a horse related business that may need some SEO help? Why not reach out to Sarah of The Copy Jockey for a chat?

Filed Under: Profile On

Profile On: Ashley Furler, Barefoot Hoof Trimmer

February 12, 2023 by Christine Meunier Leave a Comment

I recently heard about Ashley through an equine business group on Facebook. Ashley was kind enough to answer some questions about her career as a barefoot hoof trimmer. Read below.

How much of your day/week is related to horses?
Between Furler Equine and Marley, at least half of my day is usually spent with horses. And in true horse girl style, much of the rest of my day is spent reading, writing and talking about horses online or with my husband and friends.

What is it exactly that you do?
I’m a barefoot hoof trimmer, and online equine store owner although I have only found enough time to list one item in my store so far. But it will grow!

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Absolutely. Farriers and barefoot hoof trimmers are in very high demand and most people struggle to find one that suits them and their horse or that is willing to come often enough for their horses’ needs.

I’ve heard many times that clients have had trouble with farriers/BFTs simply because they won’t answer their messages. If you are an:

  • effective communicator,
  • good at responding,
  • consistent with your online content,
  • good at what you do
  • and have done your local research to see if there is need of another hoofcare worker, there’s no reason you shouldn’t get as much work as you need.

What are the general steps taken to be employed in such a role?
Hoof trimming is something that you need to be passionate about to do for work as there aren’t many employment opportunities for trimmers. So you will most likely need to run your own trimming business.

It is also very hard physically and takes a lot of patience. It takes a bit to learn as the courses aren’t easily accessible all over Australia, and you need to get it right for the horse or you can do a lot of damage.

To be a farrier you do an apprenticeship under a master farrier. This is where you learn to do shoes and it’s a different philosophy of care to barefoot hoof trimming. To become a barefoot hoof trimmer, there are multiple courses online and small courses that pop up around Australia.

The only certified one I know of here is ACEHP’s 12-month course which has an in person element down in Tasmania then the rest of the course is done working with your local ACEHP trimmers.

Profile On: Ashley Furler, Barefoot Hoof Trimmer | Equus Education
Profile On: Ashley Furler, Barefoot Hoof Trimmer | Equus Education

I find the best place to start learning is with your own trimmer/farrier and once you feel confident and know the theory to keep your horse safe, practise on your own horse. Many hoof trimmers, including myself, are happy to teach you some basics while out doing your horses’ hooves. Ask a lot of questions.

Learn what a good trim is through reputable online learning sources like David Landerville, Progressive Equine Services and Hoofcare and The Equine Documentalist. Don’t just take your trimmers word for it, do your own research. Just like with the rest of the horse industry, there’s no standardisation of protocol.

Everyone has they’re own ways of doing things and not all of them are beneficial to the horse. Learn why they’re doing what they’re doing and if it can be done in a way more beneficial to the horse.

Profile On: Ashley Furler, Barefoot Hoof Trimmer

Once you have done the course in barefoot hoof trimming, practise, practise and practise some more! Keep learning from other trimmers as much as you can, never stop learning.

Finally, if you’ve never done a business course or run a successful busness, I would highly recommend such a course, as the hard truth is statistically, most new businesses fail. Yet another reason you need to be passionate to make it work. I’m doing a business course through TAFE Queensland and also network with other horse business people for support.

Favourite horse memory?
Seeing my brumby mare, Marley, for the first time. I got her from a brumby rescue where I was lucky enough to be the first to choose her out of the lot. I saw her straight away and just loved her.

She is a blue roan so she stood out and she seemed to be taking care of the other horses who were a bit scared since they weren’t sure what was happening. I sensed an instant mother-like vibe about her. She is caring, nurturing and kind and I just loved her straight away.

Future goals?
For Marley, we are just about to buy our first acreage. This has been my goal for the over 4 years that I’ve had her, finally living with my mare and find her another horse friend for company.

For my business, I’m wanting to focus it more online in the future; create courses, sell products, sell books if I can ever finish writing one! I also would love to run hoof trimming courses/clinics from our property.

Best thing about your sport/profession?
It’s absolutely fascinating and you never stop learning. Hooves are incredible structures and a good trim and right advice followed by the owner, makes the world of difference to the horse. It’s very rewarding seeing the improvement in their hooves.

Filed Under: Business, Career, Profile On

Profile On: Natalie, KISS Equestrian.Co

January 7, 2023 by Christine Meunier Leave a Comment

Natalie of KISS Equestrian.Co was kind enough to answer questions about her horse related career. See her profile below!

How much of your day/week is related to horses?
Most of my horse time is restricted to weekends right now as I work full time and also run my business!

What is it exactly that you do?
I am creator and founder of KISS Equestrian Co. I am a content coach and strategist for equestrian businesses, helping them scale their business and generate more followers, leads and clients from their content using simple repeatable no BS strategies!

Profile On: Natalie, KISS Equestrian.Co | Equus Education
Profile On: Natalie, KISS Equestrian.Co | Equus Education

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, 1000%. We need to stop thinking that there’s no money in horses. It’s totally possible to have a thriving business in horses or the equestrian industry.

What are the general steps taken to be employed in such a role?
This isn’t a “role” it is a business.
I don’t have any formal qualifications in this field. I’m more of a life experience kinda girl. I have a degree in animal science that helps me relate to my technical based clients as I understand scientific jargon and I also have a diploma in project management that helps me apply end to end strategies to content management.

Profile On: Natalie, KISS Equestrian.Co

Favourite horse memory?
So many! But up there would be when I was a mountain guide for a horse riding company in Canada and I saw my first grizzly bear from the back of a horse!

Future goals?
Quit my 9-5 and scale my business to help as many equestrian businesses as possible and design a business that allows me to ride my horse whenever I like!

Best thing about your sport/profession?
I can help people from anywhere! I love the connection, friendship and impact I can make in this industry. My mission is to help equestrian women be exactly who they already are AND make a crap tonne of money while they do it!

If you are looking for some help in the area of content coaching and strategy, Natalie has a program commencing in February.  The program is currently on presale. It is titled “Equestrian Content Accelerator Mastermind”. Take a look!

Filed Under: Profile On

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