Recently I came across Equine Video Pro on Instagram. I reached out about this horse focused niche and Jay was kind enough to answer some questions about this kind of work!

How much of your day/week is related to horses?
Most of my time. I ride and have a horse so my spare time is spent at the yard. My work time is increasingly horse based as well.

What is it exactly that you do?
I am a video producer. I run a video production company that makes films for anyone that wants to outsource their content from longer form content to social media films. During covid I put the smartphone training I do online as a course which is aimed at small business owners who want to grow their brand or business online.

Last year I made Equine Video Pro which is an online course for equestrians.

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, video has provided me with a living. I used to work in TV. I trained at the BBC in London and worked on tons of TV shows.

In 2007 I set up my own video production company and have had to pivot and evolve over the years, to keep abreast of changing video needs which has kept me busy.

What are the general steps taken to be employed in such a role?
It is not just a case of using a smartphone to shoot video today. A lot of people say they are videographers, but it is hard to have all the skills needed to set up, produce, direct, script edit and market video. So I always advise people to play to their strengths and niche down on providing a service that plays to your skills.

In the equestrian world having video skills is very useful for younger people. I have a lot of riders who have paid for their grooms to do my course as they need so much footage now for owners, sponsors and colabs that having a member of staff who can shoot is a major plus point.

Yard owners find they can promote their business and tack shops have all taken to producing their own content. For equestrians it has been really important to learn how to do it all on your smartphone. So I created the course to show people how to do everything on the phone and on the move as that is the reality of life for many.

I also do a lot of work with vets and equestrians wanting to set up their own online training courses and that’s been a game changer for many of them, realising that they can learn how to make their own course content.

Favourite horse memory?
Aged 12 on my pony Arabesque at Pony Club camp. We got to go to Goodwood House in Sussex which is the most beautiful stately home and we were allowed to do our dressage tests on the front lawn. Never had such a glam time since!!

Future goals?
To be able to help more equestrians with video. I created the course as I saw so many equine businesses getting left behind and I wanted to help non techie people who hate social media find an easy way to create content that worked for them. It’s been really great working with a group of people where I so totally understand their pain points.

Best thing about your sport/profession?
Having friends from 6 to 60. I love how a passion for horses brings people together and horse people are a good crowd. They all have an opinion that’s for sure but when the chips are down horse people are the ones that really get what’s going on and help you out.

I stumbled across The Copy Jockey on Instagram recently and just had to check it out. I don’t know about you, but when I see the word ‘copy’, I think of someone who writes for others. And of course, with ‘jockey’, I think horses! Sarah of The Copy Jockey, was kind enough to answer some questions about what she does.

How much of your day/week is related to horses?
I work as an equine copywriter, so all of my working week is horse-related. I have an ex-racehorse so I spend time with him every day, but not as much as I’d like due to family responsibilities! And I have two ponies for the children. These take up a lot of time, whether feeding, moving, brushing, leading the children around, lunging etc. So the majority of my time is horse-related!

Profile On: Sarah White, The Copy Jockey

What is it exactly that you do?
I’m an equine copywriter so I help equestrian-based businesses with all their marketing words. This could be writing their websites for SEO optimisation (my specialty), sales pages, SEO-optimised blog articles, email sequences or lead magnets, or other copy (words) for marketing and selling.

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, I believe it is. I am part-time (IN my business, working ON your business never ends) as I have a limited number of hours every week between school and daycare hours to do client work. But copywriting is a career where you can earn a good income, and niching down as I have means my client pool may be smaller, but it’s more targeted, so once you build your business up and get your name out there, the sky’s the limit.

What are the general steps taken to be employed in such a role?
I set myself up as my own business, so this means I have had to learn all about running a business and what comes with that. This includes learning how and where to market yourself, learning SEO and website fundamentals, how to ‘do’ social media. How to do your financial accounts, and even how to do techy stuff on computers/Google Docs/Word etc!

Gaining employment

If you want to do copywriting as a career, or to be employed in the marketing sector, you need a good grasp of what SEO (Search Engine Optimisation) is, how it works, and how to do it, as copywriting goes hand in hand with SEO. Just keep learning and upskilling yourself in all areas of marketing and copywriting. (AI and how that works is the latest ‘thing’ to learn.)

Favourite horse memory?
Plenty of favourite moments, with different horses. Fantastic days out hunting on my gorgeous big racehorse Roger (when he wasn’t pulling my arms out), galloping over big hedges while team chasing on my heart horse Foue, winning events on my pony club horse Dolly. Or even further back, beating everyone, including the boys, at every showjumping competition on my little New Forest pony, Candy, when I was 10/11 years old!

Future goals?
To keep growing my business, as and when I get more time when my littlest children start school/become more independent. I would like to create some courses to help clients further with SEO, website creation, their marketing words… Also, to spend as much time in the saddle and riding with my children as I can!

Best thing about your sport/profession?
I get to work with all kinds of equestrian businesses. And if I’m in the mood for shopping, it’s awesome, as I know exactly who to go to for riding tights, or horse supplements, or saddle pads! (If you’re trying to save money that month, the temptation is not so great!)

Have you got a horse related business that may need some SEO help? Why not reach out to Sarah of The Copy Jockey for a chat?

Natalie of KISS Equestrian.Co was kind enough to answer questions about her horse related career. See her profile below!

How much of your day/week is related to horses?
Most of my horse time is restricted to weekends right now as I work full time and also run my business!

What is it exactly that you do?
I am creator and founder of KISS Equestrian Co. I am a content coach and strategist for equestrian businesses, helping them scale their business and generate more followers, leads and clients from their content using simple repeatable no BS strategies!

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, 1000%. We need to stop thinking that there’s no money in horses. It’s totally possible to have a thriving business in horses or the equestrian industry.

What are the general steps taken to be employed in such a role?
This isn’t a “role” it is a business.
I don’t have any formal qualifications in this field. I’m more of a life experience kinda girl. I have a degree in animal science that helps me relate to my technical based clients as I understand scientific jargon and I also have a diploma in project management that helps me apply end to end strategies to content management.

Profile On: Natalie, KISS Equestrian.Co

Favourite horse memory?
So many! But up there would be when I was a mountain guide for a horse riding company in Canada and I saw my first grizzly bear from the back of a horse!

Future goals?
Quit my 9-5 and scale my business to help as many equestrian businesses as possible and design a business that allows me to ride my horse whenever I like!

Best thing about your sport/profession?
I can help people from anywhere! I love the connection, friendship and impact I can make in this industry. My mission is to help equestrian women be exactly who they already are AND make a crap tonne of money while they do it!

If you are looking for some help in the area of content coaching and strategy, Natalie has a program commencing in February.  The program is currently on presale. It is titled “Equestrian Content Accelerator Mastermind”. Take a look!