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Profile On: Sarah Welk Baynum, Author

June 15, 2022 by Christine Meunier Leave a Comment

Sarah Welk Baynum is a new author of horse books. Her first novel, Impelled (affiliate link – click to buy) has just been released on Amazon. Sarah kindly took the time to answer some questions about her horse book writing and future career.

How much of your day/week is related to horses?
I own two mares (who are both boarded) so I try to see them 2 – 3 times a week, or as much as I can!

When I’m not with my actual horses, I do get to spend time thinking about them as I’m writing the next book in my equestrian romantic suspense series!

What is it exactly that you do?
I am a published author, and also currently still work full time as a property manager. I hope to someday be lucky enough to be a full time author though, and that’s certainly a long term goal of mine!

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Absolutely. Before I started writing my first book, I did a ton of research. Part of that research was seeing how other authors did, and listened to podcasts hosted by successful authors. I’ve learned that having a backlist of books is the best method of success doing it full time, and to just keep writing!

Profile On: Sarah Welk Baynum, Author | Equus Education
Profile On: Sarah Welk Baynum, Author | Equus Education

Profile On: Sarah Welk Baynum, Author

What are the general steps taken to be employed in such a role?
Writing as quickly as you comfortably can while still making sure you are true to your story and doing your book justice. Some people write faster than others, so finding what pace works for you is an important first step. Making sure you take time out of your week to write is super important, especially if you work full time still like so many new authors do. Having patience and looking at the end goal is important too!

Favorite horse memory?
The day I showed at an eventing trial with my mare at the Kentucky horse park! It was just so cool to be galloping around the same rolling hills that the professionals do at the Kentucky three day event!

Future goals?
To continue to write better with each book and learn my craft so I can write the best stories possible. Of course, being a full time author is a goal of mine!

Best thing about your sport/profession?
Horse people are such a tight knit group, and I always love meeting new horse people at horsey events. It’s that shared love of horses that makes talking to a complete stranger with that same common interest so easy and it’s part of what I love about our sport; that shared love of horses.

Filed Under: Horse Books, Profile On

Profile On: Emily Haag, Polished Pen Editorial

May 24, 2022 by Christine Meunier Leave a Comment

Emily Haag of Polished Pen Editorial often has some interesting posts on LinkedIn! They tend to focus on horses and grammar. Emily kindly answered some questions about her editing work.

How much of your day/week is related to horses?
That partly depends on how horsey the project I’m working on is. If it’s horsey, then quite a lot, but I also work outside of my niche. In terms of being with horses in person, I’m saving up for my own. When I get them, every day will have a lot to do with them! Right now, I have a lot less to do with horses than I’d like, which is partly why I’ve chosen an equestrian niche.

What is it exactly that you do?
As a proofreader, I check people’s writing for errors and inconsistencies in spelling, grammar, punctuation, capitalization and formatting. When writing comes for proofreading, it should already say what the writer wants it to say. I do the final polish to make sure that it looks professional, that readers will have a smooth experience and that there’s nothing left that will distract or confuse them. Think of it as getting a horse ready for a class where turnout is important. You want it to look immaculate.

Emily Haag of Polished Pen Editorial
Emily Haag of Polished Pen Editorial

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes! Although most proofreaders offer editing as well, there are some like me who stick purely to proofreading and proof-editing (which adds awkward wording and such to the things checked). I’m the only one I know of with an equestrian specialization, but any writing that’s seen by the public can benefit from a proofread. This includes websites, newsletters, brochures, pamphlets, advertising and signs, as well as the more obvious books and magazines.

Profile On: Emily Haag, Polished Pen Editorial

What are the general steps taken to be employed in such a role?
Although some proofreaders are employed in-house by publishers, many are self-employed. In general, training by your national editorial society, or another country’s, would be a good place to start.

In the UK, the Chartered Institute of Editing and Proofreading and the Publishing Training Centre have good quality, widely recognized courses. In Australia, there are the Canberra Society of Editors, the Institute of Professional Editors and province-specific editorial societies, most of which have workshops, and some have courses or mentorship programs. The Society for Editing (ACES) in the US offers a wide variety of webcasts.

Favourite horse memory?
It’s so hard to choose! Possibly spending time with Robin, my favourite pony. My funniest horse memory is from early on. The other pony in my riding lesson, Lucy, tried to drink from the instructor’s bottle of water, which was on a block in the middle of the arena.

Future goals?
My business goals are to become well-known for what I do and expand into copyediting. I’d also like to network a lot more with equestrian business owners.

My personal goals are to buy some land and keep my own horses, as well as a few other animals. If things go according to plan, one of my first two horses will be a Dales pony.

Best thing about your profession?
Some of the things I proofread can be very interesting, and I’m always learning something new. The flexibility of being self-employed is an added bonus.

Filed Under: Profile On

Profile On: Hannah Cullen, HC Social

May 14, 2022 by Christine Meunier Leave a Comment

Recently Hannah from HC Social took the time to answer some questions about her horse focused career.

How much of your day/week is related to horses?
Pretty much every day! I have my own horses, but in my role as an equestrian social media manager I always have to be up to date with the latest equestrian news.

What is it exactly that you do?
I manage social media accounts for equestrian businesses. This includes content creation, posting content, creating strategies, digital advertising, replying to comments… the list goes on!

Hannah Cullen of HC Social
Hannah Cullen of HC Social

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes definitely. The need for digital skills worldwide is increasing every day, it’s the same in the equestrian industry. Being in a specific niche, it’s vital to know the industry inside out and back to front. Lots of digital marketers could get a message to the right audience, there’s very few with equestrian experience – this gives you an immediate advantage at targeting and reaching your client’s ideal audience and customers.

Profile On: Hannah Cullen, HC Social

What are the general steps taken to be employed in such a role?
I previously worked at an equestrian marketing agency, where we taught ourselves many of the skills I use today. There’s lots of resources online to learn how to be a social media manager, Facebook and Google actually have free courses.

Favourite horse memory?
The first British Eventing track I ever rode. I mainly show jump now but there was something so special about being out on a cross country course, just me and my horse.

Future goals?
Professionally, I would like to continue to grow my client base and to invest in my own learning, the digital world evolves so quickly, and it can be hard to keep up to date!
Personally with my horse, I would like to compete at some of the big shows in the UK- Bolesworth, Hickstead etc. as well as aim for second rounds.

Best thing about your sport/profession?
The people in it. We’re a unique bunch but there’s something about a horse which brings us all together. Most recently I felt this with Laura Collett’s amazing win at Badminton. The response and support is second to none, we’re competitive but also all rooting for each other.

Filed Under: Profile On

Profile On: Ginny Telego, Organizational Change Partner

May 12, 2022 by Christine Meunier Leave a Comment

I recently saw a post by Ginny Telego on LinkedIn that had me reach out to her. I love discovering new horse careers and qualifications! She was kind enough to be profiled and share about her work that can include horses!

How much of your day/week is related to horses?
Every day! I have 4 horses of my own – Wager, an Appendix Quarter Horse gelding; Gia, a solid APHA mare; Cookie, a Miniature Horse mare; and Carmel, a Miniature Horse gelding.  My business is focused on equine assisted learning.  So when I’m not doing something related to caring for my horses, I’m doing marketing and other administrative work for my equine assisted learning business.

Leadership Development with Horses

What is it exactly that you do? 
The “umbrella” of the work I do through my business, The Collaboration Partners, is providing experiences for organizational and community leaders to develop the capabilities they need to navigate through uncertainty with vision, understanding, clarity, and agility.  The majority of my leadership development work is done in partnership with horses; I also coach leaders and facilitate leadership development without horses. But the work WITH the horses is far more powerful and engaging for my clients!

Ginny Telego, Organizational Change Partner
Ginny Telego, Organizational Change Partner

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Is it possible? Sure – anything is possible. Is it reality? It depends.  I can’t say that it’s easy to work full-time in the field of equine experiential learning and earn a livable income.  A “livable income” is going to look different for different people in different areas of the world.

I can tell you that I do make enough money from my equine experiential learning work to pay all of the annual expenses for my four horses as well as contribute financially to my personal expenses.  My husband is a Project Manager for a tech company.  So between us, we are able to provide a comfortable life for ourselves due to the low cost of living where I am located in North Central Ohio.

The main challenge for me, since the primary work I do is in the Organizational Development field, is that equine experiential leadership and team development is still fairly unknown to the people who are coordinating training and development for their organizations.

I recently co-facilitated a 3-day equine experiential leadership development program.  It was for senior executives of a Fortune 500 company with another equine experiential leadership development company that contracts for my services.  The two program managers of the company’s Learning and Development office attended as observers (the 3 days with the horses were part of a larger 6-month leadership development program they were piloting).

While talking with the two program managers at the end of the second day – after they had observed the experience that we were providing with the horses along with the debriefing conversations we led – they marveled at what the leaders in the program were gaining from the experience.  They said “We had NO idea something like this existed!”

At the end of the third day, they were talking to us about bringing the leadership team back to do another program with us at the end of the 6-month pilot program.  This was so the participants could SEE and EXPERIENCE the progress they made throughout the program.

What we know in the area of equine experiential learning with organizations is that a) sending their people to do leadership or team development with horses is not something they actively seek out unless someone else they trust tells them about it; and b) people have to experience the work in order to really understand what it is (and what it’s not – which is riding or learning horsemanship).   Collaboration with other equine experiential leadership development facilitators is a much more productive means to create a viable business doing this work.

Profile On: Ginny Telego, Organizational Change Partner

Now, if you are interested in doing equine experiential learning with youth – say for developing life skills – or doing equine assisted psychotherapy, you may be able to garner a more steady revenue (which may or may not be a livable income depending on your overhead to have a horse facility and horses) once you establish yourself in the field and develop relationships with the organizations that will fund those kinds of programs.

What are the general steps taken to be employed in such a role? 
The short version of this answer is:

  1. LOTS of experience learning about horse behavior and herd dynamics through hands on interactions with all kinds of horses – especially horses that are not “dead broke” riding horses.  The essence of equine experiential learning is that the horses are given permission to just be horses. They aren’t disciplined for rubbing their head on someone, or moving while someone is holding them, etc… Everything horses do is simply information, and they are always responding to the energy around them.  If the person holding the horse is nervous or excited, the horse is picking up on that energy and trying to figure out what to do with it because horses MOVE their bodies as a way to manage energy that comes at them from people or other horses.  They are genius at teaching people how to manage their energy to effectively influence others in a non-threatening way.
  2. Training in a model of equine experiential learning that is congruent with the work you want to do.  There are a multitude of quality organizations around the world that train people to do this work. And it’s important to do your research on them before investing the money to get trained and certified.  Some training organizations are focused on equine assisted psychotherapy; some are focused on equine assisted learning (non-therapy based work like leadership development or life skills development); and some are focused on equine assisted coaching.  I am a Certified Advanced Practitioner and Master Trainer through E3A (Equine Experiential Education Association).
  3. Education – again, this depends on the path you want to follow (primarily therapy versus non-therapy).
    1. If you are interested in doing any type of therapy based work in partnership with horses, you either need to be a licensed mental health professional (and training in a therapy based model of equine assisted psychotherapy or therapeutic riding if that’s what you want to do).  Or get trained in a therapy model of equine assisted psychotherapy and partner with a licensed mental health professional.
    2. If you are going to work with organizations to do equine experiential leadership development, it helps to have education in some kind of organizational management field as well as experience working in the corporate world.
    3. If going to do life coaching or other personal development, it’s recommended to have some kind of coaching certification.
  4. There aren’t a ton of jobs in this field as a facilitator. Most of the people doing the work are self-employed and work as contractors.  Some therapy based programs do hire people.  These are most often non profit organizations and pay is likely on the lower end of the scale unless you are a therapist.  So having some education in entrepreneurship and running a business is REALLY helpful.

Favourite horse memory? 
Oh gosh, there are so many…. 43 years with horses creates a lot of memorable moments with a lot of horses… 😊  I think my favorite memory would have to be with my very first pony, an unregistered POA that my Dad got for me for $100 when I was 13. That pony put up with so much from me…

My dad passed away just before my 14th birthday and the moment I received the news from a pastor in my town, I ran to our barn, saddled Chief, and just started riding.  As I sobbed in the saddle, he just gently walked, letting me bury my head in his neck.  I didn’t realize it until many, many years later, but I was so grateful for him supporting me at my darkest hour.  Someday I hope I see him at the rainbow bridge so I can thank him.

Future goals? 
To grow my business and help make equine experiential leadership development something that organizations are seeking as the primary option for developing their people (meaning I don’t hear them say “I had no idea this existed!”).  I also want to continue mentoring new facilitators coming into the field.

Combining Your Passions

Best thing about your sport/profession?
I get to combine the two things I love most – horses and coaching people to their fullest potential. And get paid for it! (The travel is fun too!)

About the author
Ginny Telego is President of The Collaboration Partners, a consulting firm she founded in Ashland, Ohio.  She travels in the U.S. and Internationally to facilitate equine experiential leadership and team development with organizations; provides facilitation expertise both in person and virtually; and trains and mentors coaches in the field of equine experiential learning.  Ginny has a Masters Degree in Business Psychology and is a Certified Advanced Practitioner and Master Trainer with the Equine Experiential Education Association (E3A), an international organization that trains and certifies practitioners in equine assisted learning and coaching.  She and her husband, Greg, have 4 horses and live an exciting life with 3 Australian Shepherds.

Filed Under: Career, Profile On

Profile On: Rob Kaye, National Park Warden

April 16, 2022 by Christine Meunier Leave a Comment

Retired national park warden Rob Kaye talked with Equus Education recently about his career. He is now also an author.

How much of your day/week is related to horses?
Almost all my backcountry patrol was carried out with my three trusted friends and working companions – my horses (one riding and two packing). Most of my backcountry patrols were between 10 and 17 days into the wilderness of Jasper National Park.

The packhorses carried all my gear. I lived out of dozens of small warden log cabins situated throughout Jasper National Park’s 11,228 square kilometres of wilderness while in the backcountry.

What is it exactly that you do?
I am twelve years into my retirement.
For most of my career my duties were split into 4 functions –

  • Resource Management (wildlife management, fire management, fisheries management, vegetation management, and environmental assessment),
  • Public Safety (search and rescue, visitor safety planning, and avalanche control in the winter),
  • Law Enforcement, (Enforcing the National Parks Act)
  • Public Relations (day-to-day contact with the visiting public and interpretive programs).

We worked in both the backcountry (1 to multiple days travel from trailheads) and the frontcountry (which we also called the high-visitor use areas).

In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes, it is, however in many cases new recruits will have 4 to 6 month seasonal positions. If they make the grade they’ll eventually be hired on permanently.

Profile On: Rob Kaye, National Park Warden
Profile On: Rob Kaye, National Park Warden

What are the general steps taken to be employed in such a role?
When I started my career in the 1970s, a minimum two year post-secondary education was mandatory. I completed a two-year Biological Sciences program. In the past decade or so, a minimum four-year post-secondary education is required.

Profile On: Rob Kaye, National Park Warden

In addition to the academic requirements, and perhaps most importantly, is a very high level of outdoor skills in the natural environment. 

Favourite horse memory?
Oh! Too many. Every day with my horses was a day in paradise. The horses saved my bacon many times.

The closest call I had was when crossing a very wide, raging river in spring flood while on a day ride with my horse (the two pack horses were left behind in the grazing meadows near the backcountry warden cabin). The swiftly flowing river was up to the horses belly soon after I committed to the crossing. Then he hit a deep hole, losing his footing.

The current quickly took us away. My horse was struggling to keep above water. I quickly slipped out of the saddle into the water and hung on to the saddle horn. Miraculously, with much struggling at right angles to the flow of the current, my trusted friend got us back to shore. This was a crossing I never should have attempted.

Best thing about your sport/profession?
Since the time I was very young, my parents gave me free rein to explore the natural world in our national park. I always felt at one with nature. That connectedness with my natural surroundings led me to a career protecting and preserving our natural environment. It was everything I wanted in life.

And as a bonus, I was able to work with wildlife and my favourite domesticated animal – horses. Having the horses as my working companions was a dream come true.

Filed Under: Horseriding, Profile On

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