Recently I came across the Easy Wormer website when looking up information regarding rotation of wormers and active ingredients. One of the first search engine results brought me to the Easy Wormer site. Now it seems that these guys have taken a horse product – worming pastes – and added a brilliant level of customer service.
Not only are they offering products for sale, they are also able to guide you on which product would best suit your horse. This is based on class (e.g. gelding, broodmare, aged horse) and whether the horse is mature or still growing. When you identify the category your horse fits into, you are then shown a recommended worming schedule. This is based on worming seasonally and rotating the active ingredient of the wormer. Generally this is between the Mectin group and BZ group. Using this information, you see which products of Easy Wormer are recommended for your horse. And you learn at what time of the year to administer them.
Easy Wormer Packages
Now going one step further, these guys have set various packages on each class of horse. Once you know what to buy, you are then guided to being able to make a purchase for one, two or more horses. The more you buy, the greater the discount. What a great idea!
But wait, it gets better. Firstly you put in your order and make your payment. Then Easy Wormer go to the trouble of sending you out the particular paste/s that are due for a specific season. They do so each season and email a reminder a couple of weeks before you’re due to worm your horse.
So if you buy a year’s worth of worming products, then you will be sent out the appropriate wormer/s for each season as a reminder to keep your horse protected. How cool is that? I love this idea – such considerate customer service to really help sell a simple but vital health care product.
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