Through the work I’ve been doing recently in updating resources for some of our horse courses, I have come across so many interesting horse websites, articles and products. I guess the Equine Neonatal Manual website is a culmination of the three. This site is specifically to promote and sell a non fiction equine book.
Having a website for a particular product can be another way to focus on equine related passive income. If the product can be generated once but sold many times over, then it generates residual or passive income.
The equine neonatal manual is a text book by Dr John Madigan. The same named website focuses on promoting and selling the book. Once set up, it can continue to work in the background as the author continues his work as a vet and considers the next update he will make to the manual.
The website currently promotes the fourth edition of this book. As it states on the website:
“The manual has been considered the single most authoritative, easy to use, source of information for the veterinarian working on foals in the field, clinic, or critical care unit.”
Now this may be a book that is of great benefit to veterinarians working in the equine industry. And although these may be the main purchasers of the book, I have no doubt this book will be of benefit to anyone working within the horse breeding industry and looking after foals.
The Equine Neonatal Manual
There is so much that can go wrong with neonates (newborn foals up to 72 hours old). It’s great to see that a comprehensive text on their care and diagnosis of issues has been established – and continues to be updated. You can find out about the author on the site and even check out a preview of the book. Chapter 11 Physical Examination of the Equine Neonate is provided for those interested in viewing some of the book’s content.
If you have a horse product available for sale, it is a great idea to set up an online presence. From here you can detail the benefits of your product. Then you can give an example of what is contained within the product. And of course, you should provide an avenue for sales to be made.
Depending on the cost of your product – and your profit margin – website hosting and an annual .com fee could be very minimal. This is especially so when compared with the extra sales you make. And why? Because you’ve created an easy avenue for people to find and purchase your product.
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