Recently I was informed by an entrepreneur that I am signed up to that there is one particular aspect of their business that brings in the most money. You may have guessed it by the title of this post – webinars! So I got to thinking, why not horse webinars?
At the end of the day, a webinar is a great way to share a concept or information with a large group of people, all around the world. An event time is chosen and people follow a particular link to all come together at the same time to view a webinar. So how could webinars be of interest to those in the horse industry?
They could be held to help educate horse owners about a particular product or service. They could be run as an interactive part of a horse course for students. There is really no limit to what could be presented in the webinar, as long as it is able to be shown over an internet connection!
How could this benefit those wanting a horse business? Easily! The webinars can be made in advance – they need to be visual and have audio, but that’s it! You can provide a section at the end for questions and answers – people can send questions to you in advance or they can type them in as the webinar proceeds. You can offer your products at the end at a discounted rate for those who attended the webinar, encouraging sales that benefit you financially.
A recent webinar I attended by Melyssa Griffin focused on making use of Pinterest for your business. It was free and I got so much out of it! I’m sure this was the same for the 200+ other attendees. And at the end I have no doubt many people signed up for her paid, Pinfinite Growth course. So people benefited from free information and Melissa presumably benefited from sales.
And the best bit? Because the webinar was pre-recorded, she was able to run the exact same webinar at a different time. And this could suit other potential paying customers. Thinking residual income, again? Think horse webinars!
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