Recently Hannah from HC Social took the time to answer some questions about her horse focused career.
How much of your day/week is related to horses?
Pretty much every day! I have my own horses, but in my role as an equestrian social media manager I always have to be up to date with the latest equestrian news.
What is it exactly that you do?
I manage social media accounts for equestrian businesses. This includes content creation, posting content, creating strategies, digital advertising, replying to comments… the list goes on!
In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes definitely. The need for digital skills worldwide is increasing every day, it’s the same in the equestrian industry. Being in a specific niche, it’s vital to know the industry inside out and back to front. Lots of digital marketers could get a message to the right audience, there’s very few with equestrian experience – this gives you an immediate advantage at targeting and reaching your client’s ideal audience and customers.
Profile On: Hannah Cullen, HC Social
What are the general steps taken to be employed in such a role?
I previously worked at an equestrian marketing agency, where we taught ourselves many of the skills I use today. There’s lots of resources online to learn how to be a social media manager, Facebook and Google actually have free courses.
Favourite horse memory?
The first British Eventing track I ever rode. I mainly show jump now but there was something so special about being out on a cross country course, just me and my horse.
Future goals?
Professionally, I would like to continue to grow my client base and to invest in my own learning, the digital world evolves so quickly, and it can be hard to keep up to date!
Personally with my horse, I would like to compete at some of the big shows in the UK- Bolesworth, Hickstead etc. as well as aim for second rounds.
Best thing about your sport/profession?
The people in it. We’re a unique bunch but there’s something about a horse which brings us all together. Most recently I felt this with Laura Collett’s amazing win at Badminton. The response and support is second to none, we’re competitive but also all rooting for each other.
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