India Wilkinson has recently launched the Mane Street Market application. She was kind enough to answer some questions about her application, and horse related work in general. You can read the details below and who knows? Perhaps the app might be of use to you, too!
How much of your day/week is related to horses?
6 days a week and about 10 hours a day.
What is it exactly that you do?
I created an app/website called Mane Street Market. Our goal is to serve the equestrian community by providing an online platform to market sale horses and equine businesses as well as streamline the search process for both.
In this field of work, is it possible to be a full-time professional and earning a liveable income?
Yes definitely but my income that supports my horses is from another field at least while we are waiting for the app to take off – we just launched on May 10, 2021.
What are the general steps taken to be employed in such a role?
I am an entrepreneur at heart – I have been in corporate marketing for the last 25 years with 10 of those owning my own equestrian marketing agency focusing on sponsorships for events, riders and brands.
Just like the app – no one was really concentrating on sponsorship marketing 15 years ago in the equestrian world. I decided that I was going to create this niche and it turned out to be very profitable and so much fun! The marriage of horses and marketing is my dream job!
Favourite horse memory?
Ah!! So many! It definitely started with my first pony Diamond Jubiliee. He taught me to be tough and have grit and that has stayed with me for 45 years of being an equestrian. Easy horses do not make strong riders or people so I’m grateful for that naughty pony who was as committed to bucking me off as I was to getting back on every single time.
Future goals?
My goal is to grow the Mane Street Market app/website until the U.S. market is saturated and then we will go into Canada and Europe in 2022!
Best thing about your sport/profession?
It’s a toss up between the horses and the people. My horses keep me grounded, sane, inspired, humble and blessed. The people are supportive, hard working, tenacious, gritty, kind and I’m honored to be a part of the equestrian community.
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