I recently wrote about Horsi, an online social networking site for horse owners and businesses in Australia. Kate Majors, the founder had kindly answered some questions about what she does.
How much of your day/week is related to horses?
I spend time with my daughter’s two ponies every day. Actually the highlight of my day is to see their happy faces waiting patiently in their stable for breakfast each morning. I’m also lucky enough to indulge my passion of horses through Horsi each and every day. Seeing the stories of riders and horses which are being added to the site on a daily basis warms my heart.
What is it exactly that you do?
I spend my days designing and implementing new ideas for Horsi, to make it the best social networking site for horse lovers in Australia. We have big plans for the future of Horsi and it takes considerable time to guide and expand the business.
There is no point doing what we are doing without delivering our users the best possible experience. So I also spend time gaining information from people who are using the site and then communicating with our development team to give our users exactly what they want.
In this field of work, is it possible to be a full time professional and earning a liveable income?
It is definitely possible to make a good income from website development or online publishing, but most people “test the waters” while still working in a full-time job. The trick is to find a niche market and to ensure you’re creating something that people really want.
What are the general steps taken to be employed in such a role?
My background, which has led me to founding Horsi, is a combination of my undying passion for horses and my considerable internet business experience. In my pre-business life I rode showjumping horses at world cup level and represented Australia, which has given me an understanding of the dedication and the level of passion people have for their horses and our sport.
Favourite horse memory?
My favourite horse memory would be spending time with my golden oldie showjumping horses, Jimmy and Vita in their retirement. They won many ribbons, but having them enjoy their golden years being kept in the manner they deserved, makes me smile every time I think about them.
My goal for Horsi, is to showcase equestrian sport in Australia. We have so many wonderful horses and riders and they deserve to be given the spotlight. We will continue to work tirelessly to deliver a first class social networking site to promote our sport.
Who makes up the team at Horsi?
We have a wonderful team of people at Horsi. Jade wears many hats, which includes marketing, social communications, supporting our Horsi Ambassador’s and writing. Steve (aka Husband) manages our accounts and assists in future planning, Joanne updates Horsi with new content. Shoaib is our Graphic Designer and then we also have a team of developers working continuously on improving Horsi.
Best thing about your sport/profession?
I believe the best thing about our sport is that men and women of all ages can enjoy it. People can ride at 3 or 73. It’s very special to to be able to participate in your chosen sport for such a large part of your life.