RFID Tag Reader by Anitar

Recently I was contacted by some people in Iceland about a new horse technology that is seeking funding through Kickstarter.  It is an RFID Tag Reader by Anitar.

You may have seen the post on Equus Education about Megasus Horserunners. It may also excite you to note that they well and truly reached the funds needed to get this venture off the ground.  Well here’s another project!

I love to learn about different horse technologies that have the power to improve horse care or make managing horses easier. It seems that the RFID (radio-frequency identification) animal tag reader by Anitar could be one such product!

The Icelandic startup, Anitar, just launched a Kickstarter to fund the first production run of a sleek, easy to use, RFID tag reader that fits right into your pocket.

As someone who has worked in the Australian thoroughbred industry, I am well and truly familiar with microchips in horses! At this point in time, I believe we still make use of colour, markings and brands to determine we have the right horse to breed, medicate or pregnancy test. But in time I know that will change as microchips become the main way to determine who a horse is.

Karl Mar Larusson, the founder of Anitar, says: “As dedicated riders, we keep a couple of horses at a farm nearby where they free range with horses of other owners. It’s not uncommon for people to confuse them. I wanted to have a solution to make sure anyone entering a stable has easy access to the microchip data: the idea for Anitar was born. Now, two and a half years later, we finally have a working prototype and are ready to go into production.”

The RFID Tag Reader by Anitar

So what can help to get this project off the ground? Firstly, 250 people who are willing to pre-order the Anitar tag reader. Apparently the device links directly between the animal in question and various databases. The WorldFengur Studbook is one such example. At the time of writing this post, just over $13,000 of an aimed $40,000 had been raised.

Note that this project will only be funded if it reaches the financial goal by Friday September 8th, AEST.

This device isn’t only for horse owners. It will be of benefit to breeders, vets, other horse professionals, farmers and even horse rescuers. Perhaps you’re interested in the idea of providing some funds to back this project? Head along to http://kck.st/2tj1N7P

You can pledge any amount you desire, but there are set figures that guarantee you something in return. Head along to the above link to find out more about this device and the development of it.