A recent meeting with thoroughbred industry specialists at work had me thinking. What about local equine organisations and business relationships? Do you have complimenting horse businesses that may be able to help you to promote your services or product? And also perhaps gather new clients?
The Australian government has incentives for employees with staff who undertake traineeships. This is relevant to the horse industry in Australia. And so, a state wide breeding organisation is partnering up with educational institutions to promote it. They make it known to breeders in their organisation that managers can get staff qualified in an appropriate course and they will also receive a government benefit.
The breeding organisation wins by upskilling and qualifying people in the industry. They promote particular educational institutions that can provide the training and qualification. The educational institution wins by gaining new students/clients for horse courses. It’s a win/win situation for both.
Local Equine Organisations and Business Relationships
Have you considered how local organisations may help you to build up your horse business? Maybe local riding schools could be approached by an establishing farrier. Educational institutions could reach out to local equine businesses about students gaining practical experience. The local pony club could talk to horse businesses about coming in and teaching theory for their riders. Local equine organisations should work together to create complimentary business relationships. Surely it will only help the equine industry as a whole.
‘Do you give the horse his strength or clothe his neck with a flowing mane? Do you make him leap like a locust, striking terror with his proud snorting? He paws fiercely, rejoicing in his strength, and charges into the fray. He laughs at fear, afraid of nothing; he does not shy away from the sword. The quiver rattles against his side, along with the flashing spear and lance. In frenzied excitement he eats up the ground; he cannot stand still when the trumpet sounds.’ – Job 39:19-25
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