There’s a fundraising campaign going on for the radio station I listen to, Visionfm and after their focus on raising funds via donations, I heard an advert indicating that if listeners made use of Bartercard, and they had built up points, then they could donate to Vision in this way. Great idea!
It got me thinking again about how this could be utilised in the Equine Industry. Some of you may be familiar with the free resource, the Equestrian Exchange on Facebook. If not, check it out!
The idea is that you offer a product or service in exchange for another product or service that will benefit you or your horse business. For example, an equine author offers a copy of their book in exchange for a review.
As a business owner of a horse feed store, you may offer a load of hay to the stud down the road in exchange for the chance to breed your mare to one of their stallions. My previous bosses at two different jobs (training and breeding) bartered by the breeder sending stock to the trainer for racing and the trainer sending some broodmares to the stud for his stallions. They helped each other out.
What if there was a setup like Bartercard that catered specifically to the horse world? Perhaps you love the idea of setting up a business and this appeals to you. It would require:
- approaching horse businesses about taking part
- setting up a points system equivalent to a money system
- developing a way to promote businesses involved
- determining how you would make money from the system as the creator
I’m sure that there’s more that would need working out, but it’s some fodder for thought.
“To barter: exchange (goods or services) for other goods or services without using money.”
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