Equus Education

Your Horse Career Starts Here

Monetising Your Blog

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Although this is a personal blog, it is particularly focused on the niche area of generating an equine career. At this point in my life, I am unable to work with horses, but that doesn’t stop me pursuing earning income on account of them.

This is achieved through my novels, horse resources at TeachersPayTeachers, a course at Udemy and this blog. Each item is horse focused.

I have a 1 year old daughter and my husband and I are planning to increase our family over the next few years. For me, going back into the workforce is an unappealing possibility. Earning from home is a very appealing possibility. Particularly as we are saving for land to set up a horse property on.

So I invite you to journey with me as I work each week to take steps towards generating a consistent income online, particularly through Equus Education. I’d love to know from you: if you have generated system/s online through which you are earning money from your blog/website, what are you doing?

I am just now looking into Amazon Affiliates with regards to horse books that I review, and am starting to build up the use of Google Adsense. Touch in each month and find out how things are going and whether I can turn a horse blog into a viable form of income. Comments welcome!

“Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.” – Dale Carnegie

Equus Education Blog Hop: Equine Goals

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What are your Equine Goals?

Hi everyone! It’s time for another blog hop at Equus Education! Last month we had a look at Your Career for our blog hop. This month we’re going to explore the topic of Equine Goals.

Now this one is completely up to you with regards to what you want to post, it just must be focused around the topic of equine goals. You may want to list some goals that you have currently – and when you hope to achieve them! Or, you may like to talk about the importance of having equine goals.

You may like to suggest some great equine goals for other people to set, or equine goals that you have achieved previously.

1. Create a post on your site focused on Equine Goals.
2. Start the post by indicating that you’re taking part in a blog hop over at Equus Education (http://www.equus-blog.com/equus-education-blog-hop-equine-goals) and be sure to link Equus Education to the website address in brackets.
a. Write your post of around 200 – 800 words
3. That’s it! You’re welcome to then come to this post and leave a reply, indicating the website address of the post you’ve created in answer to this blog hop.

Let’s look at the participants!
1. Equine Goals at Free Rein Series
2. Equine Goals at Horse Country Book
3. Equestrian Goals at Girl About Paddock.

Equine Finance Partners

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I’ve recently been researching something for a client and came across a finance company that was consistently referencing horse businesses. This got me thinking about things that we need finance for in the horse industry.

Can you think of any?

  • a stallion
  • a share in a racehorse
  • a float
  • land
  • a truck

There are definitely some items that are horse related that can cost a lot and perhaps need finance.  So in this niche area, I got to thinking: what if there was a business out there that provided finance – specifically for the equine industry, or equine related products?

Lending money is risky business and it’s important to know that you’re going to get that money back (plus interest).  Having a particular focus in the equine industry could help financiers to determine if indeed what is intended to be bought with the loaned money, is a risk or a worthwhile investment that can be paid back in full.

Perhaps you have an interest in money and investing, and would consider it worth your while financing others’ interests in the horse industry – at a return rate, of course.

“A horse is the projection of peoples’ dreams about themselves – strong, powerful, beautiful – and it has the capability of giving us escape from our mundane existence. – Pam Brown”

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Equus Education Blog Hop: Your Career

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I’m going to start a series of blog hops with the view to raise awareness of this site – and yours! – and provide more information for those wanting to generate an equine career. How does it work?

  1. You create a post on your site titled Equus Education Blog Hop: ‘Your Career’. Be sure to put the name of your equine related career instead of ‘your career’, for example, Equus Education Blog Hop: Jockey.
  2. Start the post by indicating that you’re taking part in a blog hop over at Equus Education (http://equus-blog.com/equus-education-blog-hop-your-career) and be sure to link Equus Education to the website address in brackets.
  3. Answer the following questions:
    1. What is your horse related career?
    2. Where in the world can we find you? (Please at least list your country, you don’t have to put your address, just a general idea will do)
    3. Is your horse career able to be carried out in part online?
    4. Do you need a qualification to do your job?
    5. What’s the best thing about your job?
  4. That’s it! Five simple questions – you can answer them as in depth or succinctly as you wish. You’re welcome to then come to this post and leave a reply, indicating the website address of the post you’ve created in answer to this blog hop.

I’m going to aim for at least 10 other posts in reply to this blog hop, so take part and be sure to spread the word! I’ll start off with my chosen horse career first:

Equus Education Blog Hop: Educator, Horse Studies
What is your horse related career?
I have been an equine educator, particularly focusing on horse breeding courses at Certificate III and Diploma level.

Where in the world can we find you?
I am located in North East Victoria, Australia.

Is your horse career able to be carried out in part online?
Absolutely! Horses cannot be learned from books (or online media) alone, but it is possible to study them online at your own pace, get your resources online and even watch related videos. Many educational institutions these days offer free short courses online that relate to horses.

Do you need a qualification to do your job?
You do. Most educators have two in Australia. The first is the Certificate IV in Training and Assessment, which allows them to teach at a TAFE (Tertiary and Further Education). Generally the other qualification you need is at least the level qualification you are teaching.
For example, if I am teaching the Diploma of Horse Breeding, then I need to have already completed this training myself. It is possible to be an industry expert having worked in the horse breeding industry, and to then get your Certificate IV in Training and Assessment and to then teach people, but you need to be working alongside someone who has the qualification the students will receive at the completion of their course.

What’s the best thing about your job?
Getting to teach other people about an animal that I love, and seeing them land a job in the horse industry.

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What careers have taken part so far?
1. Equine Writer over at Horse Country
2. Children’s Book Author over at Free Rein series
3. Writer over at Riding and Writing
4. Author at Linda Ballou Talking to You
5. Multiple Careers at NZ Pony Writer
6. Young Adults Author at Mara Dabrishus
7. Former Lawyer/Author at the Charity Thriller

Keep an eye out for the next blog hop, which will focus on equine goals!

Selling Horse Books

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I’m currently writing an eBook to giveaway when people sign up to the mailing list for this site.  It’s titled 52 Steps to Kick Start Your Equine Career; I have been working on one step that touches on selling products online.

This got me to thinking about horse book stores and selling horse books as a niche. There are many places where you can purchase books online, and a few are even catering specifically to the horse industry. I believe there’s still a lot of room out there for competitors to step in, however!

If you have a passion for books – horse books in particular – and are thinking about setting up your own horse related business online, have you considered this as a possibility? If you focus on eBooks in particular, you would completely get rid of any need to pay overheads on storage space or postage of books to customers!

Amazon may have a monopoly on books that they offer through Kindle – as an author if you provide your electronic copy only through Amazon, they pay you 70% royalties. However, you may be able to provide a strong case for why equine authors should provide their books with you as you focus specifically on their discipline and could bring in a lot more potential sales.

How would you generate income? You would need to determine a method by which customers could order and purchase books and then determine what your fee would be for authors willing to have their books listed on your site. This could be a percentage of the sale fee (and authors mark up their book prices appropriately) or it could be a set rate that authors pay or have taken out of their royalties earned.

There are many opportunities and systems available online to be able to sell directly from your site. Once this is established, it’s just a question of making sure you have products to offer and that people know about your business and can easily navigate the site and purchase products. Fodder for thought.

“I call horses ‘divine mirrors’ – they reflect back the emotions you put in. If you put in love and respect and kindness and curiosity, the horse will return that.” – Allan Hamilton

Equus Education Store at TeachersPayTeachers

Equus Education Store at TeachersPayTeachers (Click to visit)
Equus Education Store at TeachersPayTeachers (Click to visit)

About Equus Education

You will find equine careers profiled on this blog and people interviewed who are making a career in the horse industry.  Equus Education aims to show others that horses can indeed be a sustainable career.

Explore this blog to find your horse career!

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