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Profile On: Sherri Davis of Equisynergy

February 27, 2017 by Christine Meunier Leave a Comment

Self employed remedial equine massage therapist Sherri Davis kindly took the time to answer some questions about her work and her business Equisynergy.

How much of your day/week is related to horses?
I would currently spend approximately 40 hours a week between working with horses and studying horses. Due to study I would say my current workload is part time. I travel quite a bit as I am mobile which also makes me a versatile option for horse owners.

What is it exactly that you do?
I am a remedial equine massage therapist.

Remedial Equine Massage Therapist Sherri Davis of Equisynergy
Remedial Equine Massage Therapist Sherri Davis of Equisynergy

In this field of work, is it possible to be a full time professional and earning a liveable income?
I am self employed with my business Equisynergy. Self promotion has built up my business.

What are the general steps taken to be employed in such a role?
As a remedial equine massage therapist, I graduated in 2012 with the Diploma of Remedial Equine Massage Therapy. I am currently in my final year of Equine Science and also studying Vet Tech at Charles Sturt University.

Favourite horse memory?
Gosh i have so many favourite memories but I would have to say fast working our standardbred horses with dad on our property when i was a teenager. Such a thrill, especially when i got my trainers/drivers licence at age 16.

Future goals?
Future goals are to incorporate rehab and mobile vet nursing in with my massage, hence all my studies. I would love to be able to treat horses holistically including nutrition and wound care.

Best thing about your sport/profession?
Seeing a difference in the way a horse moves after treatment. Also the response whilst massaging; they are very demonstrative about letting you know when it feels good!

“Employers are like horses — they require management.” ― P.G. Wodehouse

Filed Under: Profile On

Profile On: Alyssa Knee, Brunette in Breeches

January 16, 2017 by Christine Meunier Leave a Comment

Alyssa Knee has recently had a book published about her lordotic horse, Spike.  You can read a review here.  Alyssa kindly took the time to answer some questions about her life and involvement with horses.

Alyssa Knee, Brunette in Breeches
Alyssa Knee, Brunette in Breeches

How much of your day/week is related to horses?
A decent chunk of my day is related to horses, both directly and indirectly. I’m lucky in that my horse Spike is agisted just a few minutes from my house so I am out with him every day. A lot of my day is also taken up writing for my equestrian blog, Brunette in Breeches.  This details Spike’s life and our journey.

What is it exactly that you do?
I am an administrative assistant for local government during the day but I am also a writer. I’ve been writing for my blog, Brunette in Breeches, for a little over 12 months and during that time have been lucky enough to work with some major publications like Hoofbeats, Horsewyse, Horse Nation and Horse Network. I’ve also recently
released my first novel about my horse, Spike. Spike has a rare congenital condition called equine Lordosis which causes his back to have a swayed appearance, our hope is that via our blog and other equestrian related media outlets that we can educate the equine community about the condition and the effect it has on the horses who have it.

Alyssa Knee with her Lordotic Horse, Spike
Alyssa Knee with her Lordotic Horse, Spike

In this field of work, is it possible to be a full time professional and
earning a liveable income?
When I figure that out I will let you know!  Right now I am juggling a full time job and writing on the side.  Although I would love to be able to make my blog my main source of income – that is the end goal.

What are the general steps taken to be employed in such a role?
I don’t think there’s any one particular pathway to becoming an equestrian blogger. I started with little to no knowledge of blogging.  But I have learnt about how to be a blogger and what it takes to maintain a blog over the last 12 months (and I’m still learning!). My biggest piece of advice for anyone who wants to start an equestrian blog is to just throw yourself into it.

Favourite horse memory?
My favourite memory with Spike would be from the day that I got him. To get to the house we were living in at the time you had to go about a kilometre down a dirt driveway and cross an old wooden bridge over a narrow creek. The bridge was an old rickety thing. It had no side rails, there were small gaps between the planks and it creaked because most of the planks were loose.

I had asked my partner to walk Spike up the driveway while a friend and I followed behind in the car, but when they got to the bridge Spike stopped and despite all the persisting in the world he simply refused to cross. We stopped the car behind them and I got out.

I walked over and took the lead rope from my partner and stood with Spike for a few minutes. Then I gave him a rub on the face and the neck and simply spoke to him. I don’t remember exactly what I said, I’m sure it was a lot of nothing but it felt right. We must’ve stood like that for a good 10 minutes or so before I asked him if he’d cross the bridge with me. I took the first step, Spike followed and we crossed the bridge together. He didn’t hesitate, he didn’t spook, he wasn’t afraid. He just crossed, like it was nothing.  Like he just trusted that I wouldn’t ask anything of him that he couldn’t do or that would put him in danger.

Future goals?
My current professional goals are to continue growing the blog and educating the equestrian community about equine Lordosis. As far as my riding goals, I would really like to bring Spike back in to more regular work and try our hand at show jumping. He was originally bred to be a jumper.  So it’d be interesting to see whether it’s something he would enjoy or excel at.

Best thing about your sport/profession?
The best thing about the equestrian community is the people. Since I started my journey with Spike and writing for Brunette in Breeches I have been very fortunate to meet so many wonderful people who support Spike despite his differences and who regularly cheer him on via the blog and social media, even though they don’t know us in real life. It’s lovely to have that kind of support!

Filed Under: Profile On

Profile On: Louisa Forstner, Megasus Horserunners

October 26, 2016 by Christine Meunier Leave a Comment

I recently wrote a post about an interesting new initiative with regards to horses and shoes – clip on shoes!  They are known as megasus horserunners  You can check out the post and see what you think – they are still raising funds for the idea although, it looks like they have well and truly met their target goal!

Louisa Forstner is a part of the Megasus Horserunners team.  She has kindly answered some questions about what she does.

How much of your day/week is related to horses?
100% :). If I do not think of horses, then I am near them.

What is it exactly that you do?
We are inventing a new hoof protection: Megasus Horserunners – the world´s first clippable runners for horses. My job is to ensure that everything runs smoothly

Louisa and her Husband, Charly (Inventor of Megasus Horserunners)
Louisa and her Husband, Charly (Inventor of Megasus Horserunners)

In this field of work, is it possible to be a full time professional and earning a liveable income?
Yes of course! To be independent and to live your dream requires a lot of experience, daring and perseverance.

What are the general steps taken to be employed in such a role?
You have to feel that it is your life task. It’s not making money, but you’re fighting for a thing that’s important to you. In our case, it is important to us that horses no longer have to walk with iron shoes. We want to offer a healthy alternative.

Favourite horse memory?
Many many! It is more than friendship, it´s family.

Future goals?
To take horses out of the Iron Age for good!

Best thing about your sport/profession?
I do what I love!

“When I bestride him, I soar, I am a hawk: he trots the air; the earth sings when he touches it; the basest horn of his hoof is more musical than the pipe of Hermes. ” ― William Shakespeare

Filed Under: Profile On

Profile On: Vanessa Hughes, Lady Photographic

October 14, 2016 by Christine Meunier Leave a Comment

Vanessa Hughes of Lady Photographic has kindly answered some questions about her work as a freelance photographer and videographer.

How much of your day/week is related to horses?
This is hard to say. I’m a workaholic so I spend every waking hour shooting, editing, social media marketing, or dreaming up future projects related to horses. 50% photography/video 50% horses.

A Polo Shot by Vanessa Hughes of Lady Photographic
A Polo Shot by Vanessa Hughes of Lady Photographic

What is it exactly that you do?
I work as a freelance photographer and videographer. I do everything from show photography, covering events for magazines, promotional videos, with some graphic design and social media work thrown in.

In this field of work, is it possible to be a full time professional and earning a liveable income?
Sure, it is definitely possible, but it isn’t easy. It’s certainly not for the faint of heart. You need to be understanding of your financial limitations.

You have to love it, because there will be days when you don’t know how you’re going to manage to pay rent. Task one is learning how to suck up your pride and take other less glamorous side jobs during lean times. Right now I work as freelance. In the future that will change once I pick up something permanent, but for now I am enjoying the freedom.

What are the general steps taken to be employed in such a role?
There are no general steps to getting into the business. Some of it is luck and who you know, the rest is dedication and being willing to put in a lot of long hours and hard work.

The most valuable pieces of advice I can give to someone trying to enter this field: Know your rights. NEVER let anyone tell you, you do not deserve to be paid. If you did the work and they profited from it, they are obligated to pay you.

Avoid people who shower you with compliments, but get quiet when you mention pay, or make non-committal empty promises. Contracts should not be avoided – love them, they are your best friend. The law only goes so far in protecting your rights. Watermarks are free, lawyers are not.

Eventing Photo by Vanessa Hughes of Lady Photographic
Eventing Photo by Vanessa Hughes of Lady Photographic

If you work for free don’t be surprised when they are not willing to pay you in the future. Network like your life depends on it. Try to avoid chimping, or constantly looking down at your camera after every shot, in that split second of distraction you can miss valuable shots. Take advantage of other photographers’ experience – watch what they do and when they move but find your own voice and vision.

Finally a word of caution for those looking to get into the business. You are not the first and most definitely will not be the last to be seen as an easy target. Young photographers seeking to make a name for themselves, willing to work for next to nothing, are unfortunately a dime a dozen. There’s absolutely no shame in being in that group. I was once among you. We all have to start somewhere.

The shame comes from those businesses, mainly magazines, who knowingly repeatedly take advantage. Many do so under the guise of “internships.” Most don’t realize those internships are actually illegal. If an intern produces video, images, writing or any media (often using their own equipment) and they are not overseen by a professional and given an education of equal or greater value they legally must be paid minimum wage. Essentially many of these businesses/magazines profit from the hard work of “interns” year after year by dangling the possibility of paid work that artificially doesn’t exist. While they are legally obligated to make those positions available to paid employees, they won’t. These businesses are the single biggest plague on the industry today and why so many can’t make a decent living when there is plenty of work to go around.

“The DOL has articulated six key factors that must be met in order to avoid having a “trainee” classified as employee. The factors are:

The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational environment;
The internship experience is for the benefit of the intern;
The intern does not displace regular employees, but works under close supervision of existing staff;
The employer that provides the training derives no immediate advantage from the activities of the intern; and on occasion its operations may actually be impeded;
The intern is not necessarily entitled to a job at the conclusion of the internship; and
The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship.”

Favorite horse memory?
I have two favorite horse memories I use to keep myself going. The first was from when I was twelve years old and rode for the very first time. I was given an hour lesson for my birthday. I rode a beautiful chestnut mare with a heart of gold and a whole lot of patience for my squirrely little self. I don’t remember much from that one ride but the impact of that day has kept with me since. I think that is the power of horses. You can spend just five minutes or your whole life with them but once they give you a piece of their heart you never forget it.

The second was my first time stepping onto a cross country course and witnessing eventing. At the time I never could have imagined such a sport existed. It was thrilling. I was more than a little nervous to walk out on the course the first time, worried I would do something stupid and get myself or someone else hurt. Eventually I grew accustomed to anticipating the horses and walking the course felt natural. Now a cross country course feels like a second home. I have gone to many events and various equine sports since but in my eyes none compares to eventing. It also doesn’t hurt that eventers tend to be my kind of crazy, I love the whole lot them.

Future goals?
I graduated from UCLA this past June so my first goal is trying to keep a steady flow of work. Right now I am also working with some of the biggest equestrian Instagram accounts here in California to band together to form a kind of collective for collaboration and content creation. I am excited to be working with some seriously amazing women in the coming weeks and looking forward to seeing where that goes. I also like to follow a lot of social media experts online and many of them are pointing towards video integration in social media growing by as much as 2/3s in the next two years so I am focusing more on motion graphics and video production work this year.

Best thing about your sport/profession?
There are so many possibilities. Everyday is a new day, a new challenge. Sure sometimes the pay could be better but in a way that’s part of the game and I love it.

I came into the field with what some consider a disadvantage. I knew absolutely nothing about horses. Growing up the money for horses and lessons, we just didn’t have it.  Back then I was too young for anyone to consider me as a working student. Like many kids facing that wall I gave up, thinking that dream was over for good. It wasn’t until college that fate intervened and one day a wayward hobbyist photographer stumbled upon a showjumping event that would change everything.

I do what I do for the pure joy of it because there are no free rides. Many times I have been told I don’t belong, but even if I don’t have the opportunity to ride(yet) I can still be part of the story. I belong here.

Save

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Filed Under: Profile On

Profile On: Michelle Charman, Forelock Books

September 9, 2016 by Christine Meunier Leave a Comment

Michelle is a publisher for Forelock Books.  She has kindly taken the time to answer some questions about what she does.

Michelle Charman of Forelock Books
Michelle Charman of Forelock Books

How much of your day/week is related to horses?
With regard to my job, I have little contact with horses, but I spend at least 2 days a week at horse events, meeting equestrian readers and riders. My job also allows me to spend more time with my own horse. I can take advantage of good light and weather conditions to nip out for a ride and can easily work lessons, farrier and vet visits into my schedule.

Forelock Books
Forelock Books

What is it exactly that you do?
I look for the best pony and equestrian-led stories.  Based on what I hear and am told by riders I decide which stories to publish. I then produce, promote and sell these books at pony club and horse events around the country.

In this field of work, is it possible to be a full time professional and earning a liveable income?
It’s certainly possible and that’s what I aim to do, however the set up costs for starting your own publishing business are very high and returns are low, unless you can sell thousands of copies. Finding your market and gaining a reader’s trust takes time.

(No one wants to spend precious time reading what could turn out to be a poor story and that’s why being a rider and horse enthusiast as well as a publisher is so important).

What are the general steps taken to be employed in such a role?
Setting up your own publishing company is expensive and risky, but we like to use editors with some equine knowledge, preferably someone who grew up dreaming of or owning their own pony. Our editors work free-lance on a whole range of equestrian books, magazines and websites.  This is a great way of earning a living while being involved in the equine business and having the flexibility to enjoy being a horse-owner.

Checking out Forelock Books
Checking out Forelock Books

Favourite horse memory?
Oooh I have so many, but my favourite memories are of school holidays when I was 10-12yrs old.

Days spent with my best friend and our ponies, riding across the mountains and along the beaches of Wales.  Then, returning home, exhausted and looking forward to sleep so I could relive the day’s ride.

Future goals?
My future goal is to get Forelock Books recognised worldwide, so that we can continue publishing the very best horse and pony stories to inspire young riders and to remind older riders and horse enthusiasts of the magic ponies bring.

Best thing about your sport/profession?
Reading, riding and talking to young pony-lovers – seeing the gleam in their eyes and knowing where that comes from.

Filed Under: Horse Books, Profile On

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