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Profile On: Misty Caston, CEO of WikSmart Coolers

February 15, 2014 by Christine Meunier 3 Comments

Misty of Wikmart Coolers

How much of your day/week is related to horses?
I work between 5 and 20 hours per week on my horse product business (WikSmart Coolers) www.wiksmart.com. I also teach a few riding lessons/training horses per week depending on the time of year (1-5 hours per week).

And, of course I try to spend as much time as possible with my own horses, between 4 and 12 hours per week with them or more if I go camping or to shows in the summer. In Minnesota, it all depends on how cold it gets and this winter has been fierce!

What is it exactly that you do?
I invented a new kind of horse cooler that gets the horse dry where they really sweat – the belly and chest – in addition to the rest of the body that traditional coolers cover. I am in my first year of business and basically run the WikSmart Business myself. I do everything from bookkeeping to marketing, to attending horse expos around the country selling my product, to web development and product design.

The WikSmart Cooler

In this field of work, is it possible to be a full time professional and earning a liveable income?
Yes, but not yet for me. I still work my full-time job as a Dental Hygienist in addition to the WikSmart business and training/lessons.

What are the general steps taken to be employed in such a role?
For me, it was about creating a job for myself. At first there was a lot of product development , prototyping, and product testing. Then there was research into patents (WikSmart is patent-pending), manufacturing and shipping.

The WikSmart Cooler

Next came teaching myself about marketing, advertising, sales, web development, horse expo exhibition, and product promotion. Then, of course, accounting and number crunching. I figured most of this stuff out just by looking it up on the web and picking people’s brains who have the knowledge I need. I also took a class on how to start a small business.

Favourite horse memory?
The summer in which my 18-year-old, unregistered, rescue-horse, Arabian gelding and I took 6 first-places at local dressage schooling shows. I trained him myself and he came to me in sorry shape so I am very happy with our progress together and very proud of him.

The WikSmart Cooler

Future goals?
To be able to work full-time on the WikSmart business and make more than a decent living at it. And to have more time for my horses. I will not let those two things be mutually exclusive.

Best thing about your sport/profession?
Horses. Sometimes I stand back and watch people with their horses and think about how they brought us all together in that very situation. And I think about how much we learn about ourselves through them. Without them, I would not be as kind, compassionate, observant or accepting of a being. I also would not have as many friends 🙂

“You know you’re a horseperson when …you look at all the piles of laundry sitting next to your washing machine and most of them are breeches, horse blankets, saddle pads, etc…. but you don’t even care about the horsey hair residue that will be left in your washer and dryer.” – Author unknown

Filed Under: Business, Career, Profile On

Profile On: Patrick Ryen, Patrick Ryen Employment Solutions Australia

December 9, 2013 by Christine Meunier Leave a Comment

Patrick Ryen Employment Solutions assist people in finding work in the equine field. Patrick Ryen has taken the time to answer some questions about his business.

How much of your day/week is related to horses?
I work probably 16/17 hours most days during the week. This is due mainly to the international business we conduct. We now have employees coming from virtually every section of the globe to assist with skill shortages in Australian racing. At this point they are made up of approx 90% track work riders and approx 10% managerial.

My week now is probably 85/90% equine related.

What Horse Position would you Like Help in Acquiring?

What is it exactly that you do?
There is a massive hole in the Australian track work riding ranks. And we fill the void with the most elite candidates we can attract from abroad. We expect any candidate that wants to be employed into a stable we represent, to register as a client with our business.

Why you ask? Because those who do, we find deliver when given an employment opportunity. We have a simple 4 step guide to registering with us. This is non negotiable and if you can’t register for whatever reason (internet access, haven’t got access to a résumé or can’t afford our admin fee) then please let us know. We can work through everything with you. The most important thing is that we have all of your credentials and information in accordance with our processes. Our employers insist on it.

We provide employees to the industry elite. Bart Cummings, Clarry Conners and John Sadler. We represent stables and farms right throughout Australia. In every state and territory. If you are travelling and you are seeking regional work. We assist 90 % of our seekers from abroad with their 417 visa rural farm work extension due to the locations we cover.

We give clients representation and we have raised the bar. We do not tolerate our staff being treated unlawfully or paid below the award.

In this field of work, is it possible to be a full time professional and earning a liveable income?
We are growing at an enormous rate for a few simple reasons.

  • Our service is easy to use. Trainers / Studs simply call or email us when they require staff and describe the “spirit” of the role the want filled.
  • We only charge employers for what we do. There are no ongoing fees. We charge a fair price for the work we undertake.
  • We are hands on and we work evenly with both the employee and the employer. We see ourselves as a matchmaker of sorts not only marrying the skill sets, but the personalities as well. Tha’ts what creates longevity. And good teams. An understanding of the other party’s strength and assisting each other to cope with any improvements that may be deemed necessary.
  • We explain to the job seeker precisely what is exported of them. I have noticed a pattern of really poor applications and responses to adds by some younger members of the community. Things like asking for info with no name or even a vague amount or courtesy. However we quickly iron that out.

What our service does is assist trainers to find the most suitable staff for positions available within their organisations. We also provide a lifetime service to job seekers in the racing industry.

What are the general steps taken to be employed in such a role?
I employ now a GM in Europe Zoe Thomas. Also two local staff. Tracey Foster and also Melissa Gillis. A person can most certainly be involved in equine HR. And make a living. Anyone wishing career advice is welcome to email me.

Favourite horse memory?
My first memory of horses was when I was spending time in the Norwegian country side with my grandparents and parents. I remember the smell. And their energy.

Future goals?
We assist and guide clients one on one. We ensure they are always advocated for. We ensure that they are actually fully aware of industry certification and training available to assist their career advancement. We negotiate conditions and opportunities for them. All in all we work tirelessly to ensure that they achieve their goals. The rest follows!

Our service is about setting a standard. A standard of excellence within racing and raising the bar. We want our employment seekers to shine. And we ensure you do. In fact we insist on it!

Best thing about your sport/profession?
I love my job. It’s the best job in the world. I am able to assist people everyday and change people’s lives. We make things happen for people who couldn’t obtain those opportunities themselves.

“The horse you get off is not the same as the horse you got on; it is your job as a rider to ensure that as often as possible the change is for the better.” – Author unknown.

Filed Under: Profile On

Profile On: Brad Purvis, Specialist in Taxation, Property, Finance and Equine Industry matters

October 17, 2013 by Christine Meunier Leave a Comment

Last week I wrote a post on horses and accounting, having been made aware of DD Equine, a division of Duncan Dovico Accounting Practice.  Brad Purvis from Duncan Dovico has kindly taken the time to answer some questions about how his work relates to horses.

How much of your day/week is related to horses?
About 20%

DD Equine – Accountants and Advisors to the Equine Industry

What is it exactly that you do?
We provide specialist business, taxation and financial related advice to the equine industry. Clients include:

  • studs, breeders
  • trainers, jockeys
  • equestrian centres
  • equine charities
  • race clubs, associations
  • vets, dentist, farriers, etc

There are not many firms providing this type of service to the equine industry in Australia.

In this field of work, is it possible to be a full time professional and earning a liveable income?
Of course… what helps is a passion for horses as well as a sound knowledge of the tax and accounting issues impacting the equine world.

What are the general steps taken to be employed in such a role?
Accounting degree and post graduate studies with one of the professional bodies, then at the coal face with clients… and learning about the technical nature of the advice we provide and then becoming commercially aware of what clients’ require and delivering solutions for them.

Favourite horse memory?
Watching my daughter learning to ride.

Future goals?
To build our equine niche team into a major force and the preferred supplier of accounting, taxation and business advice to the Australian equine community.

Best thing about your sport/profession?
The great people you meet and helping them.

“Whoever said that money cannot buy happiness didn’t know where to buy a horse.” – Author unknown

Filed Under: Career, Education, Profile On

Profile on Emily Dux, Equine Hoof Practitioner

September 30, 2013 by Christine Meunier 1 Comment

My farrier Emily Dux runs a business known as Firm Foundations Hoof Care.  My boy is always barefoot so it’s great to have found a farrier that is enthusiastic about this form of trimming and hoof care.  Emily kindly took the time to answer some questions about her profession.

Have you always been interested in horses and when did you start out in the industry? What is it exactly that you do?
I have always loved horses and riding, and got my first horse when I was 12. I did cert II equine Studies during VCE and after school I worked at a youth camp where I mostly taught riding, but also helped out with trimming the horses hooves as I had the experience of trimming my own horses for quite a few years.

When my time there was finished I had decided I wanted to be a trimmer and learn how to do a correct barefoot trim and not just what other people/farriers told me to do. I wanted to learn right from the source and find out all the info behind why we should and shouldn’t trim in certain ways. This led me to study a course in Natural Hoof Care and now I’m working as a Hoof Care Practitioner (more commonly known as a ‘Barefoot Trimmer’).

Firm Foundations Hoof Care logo

People often ask me ‘what is the difference between a barefoot trim and a farrier trim?’ Well, this really depends on the individual trimmer and farrier. Having not studied a farrier course or seen a farrier trim for a long time, I cant really answer that side of the question without making assumptions that may or may not be true, but through my studies, I learnt to trim based on the ‘natural’ hoof – starting by looking at the desert brumbies with their healthy naturally trimmed hooves due to the many miles they must travel daily in search of food and water.

All the while, our domestic horses generally live on grass rich in sugar, and they don’t get a lot of movement as they don’t need to look for their own feed. As a result their hooves require assistance in trimming.

Usually, it is just a matter of following the guidelines that the hoof gives us – scraping away excess sole, trimming the bars so that they do not become weight bearing and trimming the heels and wall according to the height of the sole ensuring we end up with a nice little arch/scoop at the quarters. If the quarters were left long and touching the ground, this would create unnecessary force within the wall which can lead to cracks, separation and many other problems.

I don’t shoe horses, shoeing can cause numerous problems in the hoof over time due to not allowing the hoof to expand (when weight bearing) and contract (when lifted from the ground). A shod hoof will usually feel cold, unlike a bare hoof which continuously has blood pumping through it as the horse walks. Shoeing may be the easiest option for many people, but my interest lies in the healthiest long term option for the horse. Most of the time, all an unhealthy hoof needs is regular, proper trimming to encourage correct growth, and time to allow the old unhealthy hoof grow out.

How much of your day/week is related to horses?
At the moment I only trim horses part time but I hope for this to become a full time job. I often trim horses in the mornings, or sometimes have a full day working, and then in the afternoons I have time to work my horses. And when you include rugging/feeding twice daily, my days are pretty much ALL about horses.

In this field of work, is it possible to be a full time professional and earning a liveable income?
Definitely!! Hoof care is one of the most regular services a horse needs so there is always a need for Hoof care providers.

What are the general steps taken to be employed in such a role?
Firstly you need to decide what kind of hoof care provider you would like to be. To be a farrier, you will need to do an apprenticeship (4 years I believe). Whereas a Trimmer can become qualified in 1 or 2 years of Study, most of which can be done from home with help from mentors in your area. Once qualified, you can set up your business and be patient as your name gets about and your client base grows. Most of my clients have either been recommended me from a friend of theirs or have picked up my business card in their feed store/saddlery.

Equine Hoof Practitioner Emily Dux

Favourite horse memory?
I have many, but I think it’s got to be arriving at our wedding on my very special mare Jess.

Future goals?
Firstly, I’d like to expand my business further. Perhaps even work alongside other trimmers such as somebody who is still studying. I like that farriers do apprenticeships as they would get very regular help and feedback on their work from their mentor. Trimming courses have been designed that they can be done part time, on top of your current job. But being able to work regularly with an experienced trimmer would be a great opportunity to get regular advice/feedback and help you become known as a trimmer.

Aside from trimming, I would love to learn more about body work type therapies. I’m not sure my wrists could cope with body work as well as trimming, but it would be a huge benefit to my job as a trimmer if I understood the rest of the body as well, particularly when dealing with a lame/sore horse.

I also have a large interest in Standardbred horses after they have retired or been sacked from racing. I have retrained a few as riding horses over the last few years and would like to make this a more regular thing.

Best thing about your sport/profession?
I think the best thing would be that I’m living my childhood dream of working with horses. I am very passionate about all aspects of horse health and I love to trim. Although in a way it seems a bit repetitive, each horse has a different set of feet which requires me to always be on the ball, making the right decisions for the best results. I also get to choose my own working hours. While this must fit in with the horse owners, it means that if I need to take a day off, I can schedule around that day.

“No foot, no horse.” – Author unknown

Filed Under: Career, Education, Profile On

Profile On: Wayne Peake, Writer of Horse Racing History and Humours Fiction

June 2, 2013 by Christine Meunier Leave a Comment

Wayne was kind enough to like my Horse Country page on Facebook and left a comment regarding also being an Australian writer for the horse racing industry.  Upon finding out about this, I asked him if he’d consider being profiled on Equus-Blog and he kindly answered some questions for me.

How much of your day/week is related to horses?

The Gambler’s Ghost and Other Racing Oddities by Wayne Peake

Horses are always on my mind. I am either writing about them, or trying to find the next winner at Randwick!

When I was writing the doctoral thesis that was the basis for my first book, Sydney’s Pony Racecourses: an Alternative Racing History, I was working full time in the City. Each morning I read for an hour on the train, wrote for an hour at lunchtime and again on the way home, then for another two hours before bed.

I am currently writing a history of horseracing in Sydney in the 1970s, and work on that for three hours a day. I am also simultaneously writing a second volume of racing short stories and novellas as a follow up to the Gambler’s Ghost and Other Racing Oddities, which was published last year. I mainly work on these on Saturday mornings while listening to Three-Way Turf Talk and The Late Mail on the racing station.

In this field of work, is it possible to be a full time professional and earning a liveable income?
Well Dick Francis managed to earn a very lucrative living from writing horseracing novels when he retired as a jockey. There are others who make a living from it, and while I aspire to it I’m a long way I think from achieving it. But I do certainly supplement my main income by writing on racing.

I have a chapter on Australian horseracing in a book just coming out in Australia called The Cambridge Companion to Horseracing for which I was paid a quite good fee—which is unusual when writing for what is essentially an academic publisher.

What are the general steps taken to be employed in such a role?
To be able to write you need to read, of course—very extensively and broadly. You have to know something about the subject. With particular reference to horse racing; I have not worked in the racing industry, other than for a six month stint as an archivist at the Sydney Turf Club.

But I write primarily about the experience of being a race goer, and you might say that I have undertaken fieldwork in preparation for that for the last thirty years! I am also fortunate to know a number of racing journalists, officials, jockeys and bookmakers who I can consult on technical and professional matters when I need to.

Stephen King made the trite but apposite comment that ‘writers write’. You have to practice your craft and push on through the inevitable periods of self-doubt. I recall another successful writer say that, in his experience, the only writers that ever felt that their writing was always great were in reality terrible writers.

Favourite horse memory?
Being at the 1980 Golden Slipper Stakes when Dark Eclipse ridden by my favourite jockey Kevin Moses won the Slipper. I was still at university then and poor as a church-mouse. I had left home that morning with the cost of admission plus two dollars and walked off the course with money stuffed in every pocket. My friends and I formed a cheer squad and cheered horse and jockey from the track. There was a story about it in the paper the next day.

Future goals?
To write every day, publish regularly and a get a ‘first four’ on the Melbourne Cup some day.

Best thing about your sport/profession?
It provides an excuse to go to the races a lot. There is nothing like the anticipation of a day’s racing on the way to the track when we walk with a spring in our step. Walking home after them with one’s tail between one’s legs can be a sobering experience, but you’ve got to experience the lows to appreciate the highs!

“Ascot is so exclusive that it is the only racecourse in the world where the horses own the people.” – Art Buchwald

Filed Under: Career, Profile On

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