Recently I was checking out Alex Brown’s website and reading through a list of comments from horse people. These words related to Alex’s latest release, Missionville. One of the people quoted was Caitlin Taylor of OTTB Designs.
Curious, I did a search online to find out what exactly OTTB Designs was. I then contacted Caitlin about the work she does and the possibility of being profiled. She was quick to give me a reply email.
“As for OTTB Designs/OTTB Identity, I don’t know that we are the best example of how to run a business. Most of our profits go to charity and I work a regular 9-5.
“OTTB Designs could be more profitable, but I feel that would be disingenuous to the purpose of the brand. We keep the margins pretty thin because we know our customer doesn’t have a lot to spend. Many OTTB owners are girls and women on a tight budget so we try to accommodate that demographic.”
Chances are if you are familiar with the thoroughbred world, you’ll know the acronym OTTB. Many people search for off the track thoroughbreds (OTTBs) to retrain and give a second life in another discipline. The thoroughbred breed is very versatile and can often go onto dressage, jumping, eventing or even showing or pleasure riding.
For the person who has an OTTB, perhaps it would appeal to them to be able to have riding gear with an associated logo on it! Saddle blankets could be one such item. If you check out the OTTB Designs website, you’ll find that there’s even jewellery with an OTTB logo.
What I love about this setup is that there are so many people with off the track thoroughbreds. The designs are a unique idea, but one that many can utilise! And of course the fact that a lot of their profits go to charity is also appealing.
0
20
20
Leave a Reply