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Archive for the ‘Business’ Category

Horse Business Coaches

Recently I have been reading Take the Reins, a book by Shari Jaeger. It focuses on mindsets and skills that can be utilised to be a successful leader. The focus is specifically on mindsets for business leaders – how they can lead a team, close a sale and increase profits. The horse focus comes into practice by the way she leads individual and team workshops.  And this got me thinking about horse business coaches.

How does it work with Shari?  Often a person – or team of people – is asked to achieve a task with a horse moving free in an arena. They need to cause the horse to carry out a particular task without touching it.

Horse Business Coaches - would they Benefit you?

Horse Business Coaches – would they Benefit you?

As people carry out these workshops, they learn to better communicate with each other and to move with intention. This got me to thinking about horses businesses in general and how they could all benefit from coaching. What if there was one place you could go to as a horse business owner, to gain coaching in a number of areas? It could be a local organisation you could engage the use of to gain horse business coaches in varying areas.

Horse Business Coaches

These areas could depend on the expertise of the coach in question. It could be motivation, brain storming ideas, management of staff, increasing profits, managing finances or even simple accountability to follow through on planned tasks.

The people made available could provide sessions in person, via Skype, over the phone or even through email communication. The difference with those on offer to horse businesses is that they would know the equine industry and horse people. Perhaps they’ve worked in racing and marketing, or they own racehorses and have a financial qualification. Maybe they have performance horses or ride for pleasure.

Whatever it is, they have a skill they can coach in and a working knowledge of what horse people want. In this way, they will be better equipped to understand and aid horse businesses. What do you think?

Integration of Horse Sites

I was recently talking with my sister in law about some tools she uses for her business. The focus was on how wonderful it is for certain tools to be integrated. An example? On WordPress, there is integration to be able to automatically share posts as soon as they are published. Here on Equus Education, as soon as a post is published, it shares across Facebook, Google+, LinkedIn, and Twitter. And why? Because I am able to integrate my WordPress account with these particular websites.  It definitely saves time! So why not integration of horse sites?

Would you Benefit from Integration of Horse Sites?

Would you Benefit from Integration of Horse Sites?

Some other examples of integration include being able to setup Paypal on your site to receive payments. Or for authors, Instafreebie is linked in with Mailchimp so people can automatically opt-in to your mailing list when they choose to receive a free copy of your book electronically.

Now this is a very broad concept for me to suggest at this stage. As someone who doesn’t currently run a hands on horse business, I cannot specifically identify horse tools/websites that I find useful and would love to have working in cooperation with each other!

Integration of Horse Sites

One such site I can think of is Rendaivu. What if the information you entered here about your horses and their health could also be put into other databases you consistently use for your business?

It could be sites for registering horses, entering competitions and proving vaccination and worming details.  Maybe even their health details could be accessed by veterinarians and farriers. Just a general idea.

But if there was someone out there who had the technological know-how – and the cooperation from various horse applications and websites, this could be possible. In fact, the person who is able to establish an integration of horse sites may be able to charge a fee to businesses because you have created a tool that makes their life easier. What do you think?

The Horse Drawn Tram

I was recently chatting with a friend who is off on a holiday. They’ll be in the area of the horse drawn tram! It seems that in Victor Harbor, South Australia, there is a tram that is pulled by a draught horse, across a bridge to a particular nature reserve. In fact, this is the main way to get there!

The Horse Drawn Tram in Victor Harbor

The Horse Drawn Tram in Victor Harbor

What a unique idea! I am originally from South Australia and hadn’t realised this was about, although we often frequented Victor Harbor. My mother informs me it’s been around for ages and she remembers it as a girl. My father indicated for awhile it was pulled by a tractor to take people across. Perhaps this was why I didn’t pay attention to it as a young girl? I am sure the horse would have gained my interest!

The Horse Drawn Tram

You can travel along the causeway from seaside Victor Harbor over to Granite Island in the only horse-drawn tramway in Australia. I love this! You can check out the website for prices. I was surprised to note that you can even pay for an annual membership, which gives you unlimited free rides! As it says on their website:

“The tram travels across the 630 metre causeway throughout the day taking passengers to picturesque Granite Island. Approximately 100,000 visitors annually enjoy this experience. It has carried more than 2 million passengers since 1986.
Commencing in 1894 by the South Australian Railways, the service attracts visitors from all parts of the globe. Whether it is the experience of travelling on heritage transport, travelling across the sea, going to the Island and experiencing the nature walks, the opportunity of seeing marine life in their environment or the joy of meeting one of our Clydesdales, the tram caters for all.”

You can find out all about the history of the tramway on their site, too!  And be sure to check out membership details 🙂

Alpha Horse Leadership Training for Humans

Recently I was able to download a copy of the non-fiction horse book Take the Reins! 7 Secrets to Inspired Leadership by Shari Jaeger. Any horse book that is able to provide principles to help you be a better person is worth the read in my opinion!  As Shari explores the concepts in her book, she makes reference to Alpha Horse Leadership Training for Humans.

I was amazed to read in the book that she left a well respected, high paying position to jump in the deep end and start her own business. It has resulted in what is now described as a ‘world-class program to empower your leadership and intuition’.

Knowing that she left a successful position to pursue a growing idea that involved using horses to help people, I did a search online for Shari’s leadership business. I love that she focuses on business strategy but also makes use of horses to guide individuals.

Alpha Horse Leadership Training for Humans ™

Shari utilises horses in her equine assisted coaching program to help individuals discover their most effective leadership style and then act on this.  They use the horses to demonstrate their management capabilities, which they can then go and use in the workplace. In her book, Shari provides examples of events that have occurred in these horse coaching sessions. The results for individuals has helped them to recognise their true approaches to other people. And from here, they then discover what needs adjusting to get the result they desire.

Alpha Horse Leadership Training for Humans can be Utilised by Individuals and Business Teams

Alpha Horse Leadership Training for Humans can be Utilised by Individuals and Business Teams

Shari combines business strategy with emotional and also social intelligence to help people achieve the results they desire. As it says on Shari’s business site:

“The workshops use experienced horses for enhanced learning and ground-truthing the exercises. No horse experience is necessary, all activities are conducted unmounted in an indoor arena.”

This course can help the individual.  But it is also able to be utilised by whole teams within a particular business. If you have a passion for working with horses and a background with managing people, then the idea of working at an equine facilitated learning property may appeal to you. Perhaps it’s a position you can aim for in the future of your career?

Rider Bling – Using Amazon to Focus Your Horse Niche

I can’t remember how it was that I came across Rider Bling. But on first glance, I thought it was a tack / riding apparel store that had a website to promote their own products. Looking at the boutique section of the site, I realise I was wrong!

It seems that the concept of Rider Bling is something I often promote, but haven’t really seen actively in action before! It is an online store with horse products, but what makes it different is who owns the products. This site appears to be specifically set up to benefit from affiliate commissions. The horse related products on display and for sale are all sourced through Amazon. Can you say, Equine Passive Income Stream?

Rider Bling - Hand Picking Amazon Items for Sale

Rider Bling – Hand Picking Amazon Items for Sale

When you visit the boutique area of the site, you’ll be provided with Brooke’s Picks of items. It would be my guess that as sales are made, Brooke makes commissions on these. So she’s not creating the items for sale, but rather guiding people toward horse related products that are already for sale on Amazon.

Rider Bling – Horse Affiliation

The unique thing about this is that she’s found a way to make money from someone else’s product – with presumably little input from herself! Instead, she’s gone through the Amazon catalogue and picked out what she likes. Then from here, she’s providing images and prices (which are given through Amazon Affiliates in a nifty little code). People click to buy the product she’s recommended and voila she receives a commission.

If you have a passion for particular horse products and you know they’re available for sale on Amazon, then this idea could appeal to you. What could make the website more appealing to visitors is an information area. You could provide horse articles that highlight the benefits of a particular product…  And then you give readers the opportunity to buy said product. This would require more time from you initially to write the articles.  However, it could also provide more benefit to people who visit your site. Food for thought.

A Horse History Theme Park

So recently I’ve taken a little journey in the area of horses and history. More specifically, the learning has occurred with regards to horses in the United States of America. That said I have learned about other horse history events around the world. This has led me to think about the possibility of a horse history theme park.

What would it entail? How would it work? Some of you may be familiar with the Living Horse Museum in Chantilly, France. This museum focuses on the impact of the horse throughout history around the world. There are over 30 rooms that show statues, mythical creatures, paintings, poems, little figurines and even life size dummies displayed in a myriad of horse riding apparel.

On top of this, they have a display of various living horses that cover different breeds. Demonstrations are also provided with live horses.

A Horse History Theme Park could offer Carriage Rides

A Horse History Theme Park could offer Carriage Rides

So it could be something like this. But instead, the sections of the park would focus on different events or aspects in horse history. For example, there could be an area where ponies or draught horses are used to log trees. As people travel around the park, they can do so via horse and carriage, driven by someone who works at the park.

A few times a day, messages could be handed to riders on their equine member of the pony express, and this message could then be raced around the park’s perimeter to see how quickly it can be delivered by the team. A channel that meanders through the park could have a boat on it that is pulled by a team of working mules as was the case with the Erie Canal in the US.

A horse racing event could be held in the middle of the day to highlight the world’s interest in horse racing still today. Ponies of similar stature to those used for mining could be paraded for people to inspect.  And history fact sheets could even be provided to onlookers. There are many possibilities!

A Horse History Theme Park

If there was a place you could go to learn about how the horse has left its hoof print on our history, would you? I think this could draw a lot of interest from horse fanatics and history buffs alike. What do you think?

Horse Power Inventions in History

Recently I read the Equine Spirit by C S Purdy and learned a lot about what horses have done for us over time. I was amazed to learn about some pretty incredible horse power inventions in history.

  1. The Pony Express was made up of teams of horses and riders that were used to convey messages over long distances, quickly. Obviously one horse and rider can travel a lot faster than a lone person running. The use of a pony express could speed up communications over long distances.
  2. The Erie Canal in the United States was run on horse power too, surprisingly! Or more specifically, the pulling power of mules. Mules were attached by ropes to boats and they were directed from the side of the canal, to lead boats down it! Ingenious.
  3. Conservation grazing. As outlined in Jenifer Morrissey’s book the Partnered Pony, some ponies are specifically used to graze in a protected area. These equine species will graze on specific plants and create minimal damage to the area, helping to promote a specific result in the native area.
  4. Tree logging. Although a lot of this is carried out by machinery these days, it was ultimately a large horse focused industry. Today even, horses or ponies are used in areas that machinery cannot access, or when the local flora and fauna needs to be left as untouched as possible.
Horse Power Inventions in History

Horse Power Inventions in History

Horse Power Inventions

There are many inventions out there that are or were only made possible by the equine species. I’m not certain that era is over! Do you have a horse related invention in mind that you feel can meet a particular need? Be sure to check out a recent post on equine grants if you’re seeking funding help!

“It’s hard to lead a cavalry charge if you think you look funny on a horse.” ― Adlai E. Stevenson II

Providing Grants for Horse Businesses

Recently we had a look at the idea of equine grants on Equus Education. I’d love to explore the other side of this, too. That is, providing grants for horse businesses. In fact, what if there was one place you could go to online that outlined various horse related grants available to the public?

Providing Grants for Horse Businesses as an Online Resource

Providing Grants for Horse Businesses as an Online Resource

Imagine it. You plan to set up a horse organisation or venture that may be a not for profit. Or, you want to use horses to meet a need in the community. You know that if you are able to setup your horse related plan, you can do great things for locals – and do it with horses, too! But you need some funds to get things started.

If there was one place online that you could go to for this, it could be a great resource. Various grants could be listed based on localities, amounts available and what it’s available for. It could be to establish facilities for keeping horses or offering riding. It could be finances to help with buying needed products like horse riding gear, helmets, or even horse feed. Perhaps grants are available to establish a marketing campaign once your horse idea is setup.

Providing Grants for Horse Businesses as an Online Resource

Whatever it is, how great to be able to go to one place to find it. Perhaps this website could even have a set of questions that you answer to determine just how many grants may be applicable to your situation. For someone who has worked in the area of not for profits and who has a passion for horses, this may be a project that excites them. Plus, they’d have the know-how to be able to set it up.

For it to be an income earner for the person who provided such a valuable resource, they may have to consider paid advertising on the site. Or perhaps they can provide these resources to individual horse set ups at a monthly subscription fee.  Did someone say equine passive income stream? 😉

Todhpurs – Children’s Horse Riding Apparel

Recently on twitter I had a new follower in the form of Todhpurs. Now I’ve got to ask, when you read that word, what images does it evoke? Either they’ve chosen a brilliant name…  Or, being a mother of 2 under the age of 3, my mind is often on toddlers! I think of toddlers and jodhpurs. And this in turn makes me think of horse riding clothes for littlies!

Now I had no idea if this is how the name came about, or it was just a nifty coincidence, but I liked it! A read over their About page soon proved the theory to be true:

“Todhpurs are the first riding boots made with toddlers and young children in mind. They are comfy, reliable and easy to fit on those wiggling toes.  Todhpurs has been created by three sisters who came up with the idea back in 2015 when Hannah (the eldest) had her first child George.

Finding the perfect pony, our little Pixie was easy but finding the perfect boots for George was a near impossible challenge. No matter where we looked, there were no riding boots on the market for toddlers and young children that looked as good as regular children’s boots or were not up to the standard we would want from our own boots.

What started out as a bit of a dream soon started to turn into a reality with help from a family friend who put us in touch with our amazing suppliers. With endless challenges and changes we were finally presented with a boot we fell in love with.”

Todhpurs Cater to Horse Riding Boots for Toddlers and Young Children; would you be Interested?

Todhpurs Cater to Horse Riding Boots for Toddlers and Young Children; would you be Interested?

My husband and I are blessed to live in a regional town with friends who own horses and ponies. Already we’ve had offers for our daughter to learn to ride (she’s 3 in a few months). And in time we hope to have land and a pony for the children to learn on.  But until then, I’m happy to wait for things to fall into place.


I love the idea that there’s a market specifically for young children and to meet their needs. I remember frustrations of my sister in law, trying to find the right shoes for her children when they were first learning to walk and get about. For the horse focused family, knowing that there’s a brand (or brands) specifically tailored to young riders is awesome! So why not check out the Todhpurs website?

Brookhurst Risk Solutions – Equine Insurance

I believe it was a recent follower on Twitter that made me aware of Brookhurst Risk Solutions.  Founded by Laura Upton, this is an equestrian insurance company.  They also provide commercial insurance, but of course it’s the horse part that interests me!

It’s always good to know about horse businesses that are run by horse people.  Laura is a horse owner and an equestrian insurance specialist, making her the sort of person you’d want to ask about insuring your own horse.  It could be that you have horses as a business, a hobby or as an investment.  Either way, there are times when they need to be insured and it’s great to know you can go through someone who knows horses.

Brookhurst Risk Solutions - Equine Insurance by Horse People

Brookhurst Risk Solutions – Equine Insurance by Horse People

Brookhurst Risk Solutions

What interests me in particular with this business is how it came about.  As a keen amateur rider, Laura is noted to compete in various horse disciplines, but mainly in Showjumping.  As it says on the website:

“With an expansive knowledge of Rural businesses and working in Insurance for nearly 20 years, Laura decided to follow her hobby with her business acumen, to establish Brookhurst Risk Solutions.”

I love this!  It’s a given that I tend to enjoy horse books more when they’re written by people in the know – and that this is what I try to do with my novels, too.  I love to see how a horse passion and other skills can be combined to create a unique, successful business.

So in what area might you be looking for insurance for a horse?  Various options are listed on their website:

  • Horse and Pony Insurance with Vets fees up to £10,000
  • Bloodstock and Stud Insurance
  • Livery, Riding Schools and Farms Insurance
  • Freelance Grooms and Instructors Liability Insurance
  • Horsebox and Trailer Insurance with Breakdown Cover
  • Personal Accident for Riders, Grooms and yard owners

That’s quite a list!  If you have insurance needs with regards to your horses, riding or career, then be sure to look into it!  Otherwise, if you have a passion for horses and knowledge in working in insurance, then perhaps a career change in the future could lead to a business that combines the two?

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