I wanted to discuss another free tool that you can use for attracting clients in your business.  You might provide a product for the horse industry.  Maybe you have an awesome equine service.  Maybe it’s both!  An example?  Horse feed products and nutritional advice for horse owners.  You can be using YouTube to gain clients for your horse business.

I started back this week at one of my dream jobs.  I am currently working casually for the National Centre for Equine Education.  My role includes teaching and training students, marking assignments, developing resources and getting these online for students.

Whilst going through some introductory subjects for students starting at the end of the month, I was made aware of a YouTube video by Dengie Horse Feeds.  The video talked about the horse’s digestive system and the importance of feeding little and often.

It is a short, educational video that finishes with a link to the Dengie website, a phone number and the prompt to chase them up for any horse feeding needs or queries.  The video is short and effective.  And the end result was people were guided toward their website which displays their horse nutritional products for sale.

Using YouTube to Gain Clients for Your Horse Business

Now this video has the potential to work passively.  You create it once and upload it to your free YouTube channel for your business.  Then anyone can watch it anytime.  And through this, they are guided to your site and your products (or service!).

So have a think about your promotional activities and how you can help to impact the horse world.  Could you provide educational videos relating to your field of expertise?  Could you do this for free and then encourage people to check out your online site or store?  Food for thought 🙂

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A recent look at the Equine Career Network website provided interesting information about the two creators. One of these women was responsible for creating a couple of websites that related to equine non profits and equine grants.

Although the equine grant website link appears to no longer be around, it got me thinking about this topic. A quick search online (just type in equine grants) brings some interesting results:

• Homes for Horses – Grants
• Grants for Equine Rescue (2016)
• Equus Foundation – Grant Making Guidelines
• Red Rover – Resources for Horses
• Government Grants to Start Non-Profit Horse Riding
• USA Equestrian Trust – Request a Grant

For someone who is planning to set up a horse business, it is quite possible that funding can be acquired in the form of a grant.  Maybe even two! This is particularly if the setup is essentially a non profit and/or providing great benefit to the local community. Perhaps the horse related venture is meeting a need, like with Riding for the Disabled. Or maybe it’s reaching out to a group of at risk teens as is done with the Running with Mustangs program.

Accessing Equine Grants

Whatever it is, it can be great to know that you can gain finances from willing businesses or organisations. If you desire to setup such a venture in the future, keep equine grants in mind. In fact, you may even be able to utilise their grant criteria to help shape how you will setup and run your idea.

Some may not be equine grants specifically.  However, you can gain funding for establishing other horse beneficial items on a property. This may include safe waterways, specific fencing and native bush plantations. Be sure to do your research, there may be a few options available to you with regards to finances on offer!