I am currently looking at a blog to biz boot camp where you get your blog into order with regards to SEO optimisation and earning possibilities.  The presenter of this online free series is Melyssa Griffin, a successful online entrepreneur.  Melissa indicated that because of her online earnings, she was able to donate a large sum to a charity of her choice.  And of course my thinking went to donating to horse charities.  As a horse business, do you give to any charities?

I am aware that the British Horse Society has their own charity that you can support.  So my question for you if you have a horse business, is do you encourage others to use your products or services by giving away a percentage to a particular horse charity?  Perhaps you could give a percentage of your earnings (or profit) each month to a chosen horse charity.  Or maybe you could even donate a particular month’s earnings to a horse charity because of your horse business!

Donating to Horse Charities

Donating to horse charities can be a great way to raise your business profile within the equine world.  If people are happy to pay for your product or service and they know some of what they pay will be donated to a horse charity, it may make them even more inclined to use you!  Just some food for thought.

How can you use your profits to better impact the horse industry or your local community?  It could be through taking on an apprentice and paying them a wage or perhaps through donating to your local Pony Club or adult riding club.  I am sure there are heaps of ways you can use the funds generated in your horse business to positively impact the industry and local community.

“Just then, down through the last glimmer of twilight, stepping high and free, like a cloud, a moth, a ghost in the shape of a horse — came the Silver Stallion. Wild, beautiful, and free as the wind he came, from one kingdom to another, Thowra.” – Elyne Mitchell

Many people choose a career with horses because they have found a particular industry they would love to work in, or because they love any job that relates to horses! Others see a gap and are motivated to fill it. In come the entrepreneurs of horse inventions. Here are 5 horse innovations that you may not know about. I think they’re totally cool!

1. Megasus Horserunners – Equus Education put together a post on this nifty looking horse shoe earlier in 2017. It was followed up with the opportunity to profile one of the people involved in this horse shoe campaign. Have a read!
2. Most recently I was contacted about another initiative that was looking for funding backers. They were keen to know if I could put together a post. The Anitar RFID is another great horse innovation. It is a tool that reads microchips, can fit in your pocket and is even hooked up to the Norweigan Studbook for locals who purchase and use the chip reader.
3. The Equilume is used on studs around the world as a tool to increase artificial daylight for mares in a bid to get them cycling earlier. This can lead to earlier conception and therefore earlier foals the following season!
4. The Cornell Collar has been designed specifically for horses that have issues with soft palate displacement. There’s always room for more products that aid in horse management and welfare in my books!
5. Now this one appealed to me greatly. The Eco Rocker, a sustainable rocking horse! Who wouldn’t be interested in that, seriously?

5 Horse Innovations You may not Know

So what do you think of these 5 horse innovations? Pretty cool, huh? What I love is that the above horse innovations cover the areas of sustainability and the environment as well as entertainment, horse welfare and horse management. I have no doubt there are many more great horse related products that will be created in the future. The question is, will you be one of the people to create them or to help provide finances for them to get off the ground? Think on it.

Recently I was contacted by some people in Iceland about a new horse technology that is seeking funding through Kickstarter.  It is an RFID Tag Reader by Anitar.

You may have seen the post on Equus Education about Megasus Horserunners. It may also excite you to note that they well and truly reached the funds needed to get this venture off the ground.  Well here’s another project!

I love to learn about different horse technologies that have the power to improve horse care or make managing horses easier. It seems that the RFID (radio-frequency identification) animal tag reader by Anitar could be one such product!

The Icelandic startup, Anitar, just launched a Kickstarter to fund the first production run of a sleek, easy to use, RFID tag reader that fits right into your pocket.

As someone who has worked in the Australian thoroughbred industry, I am well and truly familiar with microchips in horses! At this point in time, I believe we still make use of colour, markings and brands to determine we have the right horse to breed, medicate or pregnancy test. But in time I know that will change as microchips become the main way to determine who a horse is.

Karl Mar Larusson, the founder of Anitar, says: “As dedicated riders, we keep a couple of horses at a farm nearby where they free range with horses of other owners. It’s not uncommon for people to confuse them. I wanted to have a solution to make sure anyone entering a stable has easy access to the microchip data: the idea for Anitar was born. Now, two and a half years later, we finally have a working prototype and are ready to go into production.”

The RFID Tag Reader by Anitar

So what can help to get this project off the ground? Firstly, 250 people who are willing to pre-order the Anitar tag reader. Apparently the device links directly between the animal in question and various databases. The WorldFengur Studbook is one such example. At the time of writing this post, just over $13,000 of an aimed $40,000 had been raised.

Note that this project will only be funded if it reaches the financial goal by Friday September 8th, AEST.

This device isn’t only for horse owners. It will be of benefit to breeders, vets, other horse professionals, farmers and even horse rescuers. Perhaps you’re interested in the idea of providing some funds to back this project? Head along to http://kck.st/2tj1N7P

You can pledge any amount you desire, but there are set figures that guarantee you something in return. Head along to the above link to find out more about this device and the development of it.